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Tuesday Final Ratings: 'Marvel's Agents of S.H.I.E.L.D.' & 'NCIS' Adjusted Up; 'The Goldbergs' Adjusted Down

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December 11th, 2013

Shield December 10 2

NCIS and Marvel's Agents of S.H.I.E.L.D. were each adjusted up a tenth among adults 18-49 while The Goldbergs was adjusted down a tenth versus the preliminary Tuesday broadcast ratings.

Want to know why adjustments occur to the preliminary ratings? Read this.

Broadcast primetime final ratings for December 10,  2013:

Time Net Show 18-49 rating/Sh Viewers (Millions)
8:00 CBS NCIS 2.9/8 19.30
ABC Marvel's Agents of S.H.I.E.L.D. (8-9:01PM) 2.1/6 6.11
NBC The Biggest Loser 1.9/6 6.24
FOX American Country Awards (8-10PM) 1.4/4 5.14
CW  iHeartradio Album Release Party With Katy Perry -R 0.3/1 0.71
9:00 NBC The Voice (9-10:01PM) 3.1/9 11.52
CBS NCIS: Los Angeles 2.4/7 15.24
ABC The Goldbergs (9:01-9:30PM) 1.6/5 4.77
CW iHeartradio Album Release Party With Lady Gaga -R 0.2/0 0.43
9:30 ABC Trophy Wife 1.2/3 3.48
10:00 CBS The Victoria's Secret Fashion Show 3.4/10 9.72
NBC Chicago Fire 2.2/6 9.32
ABC What Would You Do? 0.9/3 3.13

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Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Hel-luhr

    @Laura

    Come now. The second episode of SHIELD had a 3.3. Barring the pilot episode, SHIELD has taken the exact same trajectories. The 4.7 is your hype factor….written and directed by the guy who did Avengers. The second episode was more in line with the high end of the show. Sleepy Hollow had NO hype and started with where SHIELD was in its second episode.

    How can you not see the similarities?

  • Gary

    Never understood the popularity of shows like NCIS, or any show in that genre. I don’t know if it’s the actors or the series themselves, but after 10-15 minutes of watching those kinds of shows, I get bored and have to change the channel. NBC had a good night, and ABC must be rethinking their whole Tuesday night lineup.

  • Hel-luhr

    @Laura

    It’s like people act as if the massive expectations should have been enough to lift a bell curve of ratings declination for THREE whole months. The expectations come into play at the beginning of the show’s run, not months in. It’s not as if people were saying in November “Oh Sadie, that there SHIELD show, I’ve been hearing a lot about it,” and then some other guy in December said “Oh Fannie Lou, I’ve been hearing about that SHIELD show for months!”

  • Jon

    Wait a minute….wasn’t maos on before dancing finale? So with that line of thinking how could dancing help shield? Anyway shield has been ahead of dancing in demo all but one week anyway.

  • Bored Now

    I think the problem with launching a television show directly out of a movie series is that you are advertising it, at least partly, to the wrong kind of audience.

    As far as I know, S.H.I.E.L.D. was the very first attempt to do a television show spinoff of a current movie franchise. There have obviously been many attempts to transfer movie concepts to the small screen before (Highlander, Stargate, Terminator, to name some famous ones) but usually as a reimagination, only loosely connected to the events of the original movies, rather than a current direct continuation of movie events, the way AoS has been envisioned. Marvel have been extremely bold to even attempt this but the problem was always going to be that movie audiences and television audiences are two very different things. Yes, there’s overlap but there’s also a whole bunch of people who love to sit down to big blockbuster movies and yet don’t have the time or interest to dedicate to a weekly story.

    S.H.I.E.L.D. was very much advertised as “what happens after the Avengers”, certainly in the early promos, and so a hell of a lot of “movie type people”, for want of a better term, tunes in to the pilot that wanted to see what the show was all about. Those people would have needed to see something very much on the level of an Avengers movie to keep them around for week two though, and we all know that wasn’t what they saw. The pace, style and story content of AoS is nothing like Avengers. At all. As such the show automatically lost a large portion of the people that were somewhat interested before it aired. That was a given, really. That’s why I think the massive numbers generated by the pilot episode are more of an image problem to AoS than the later decline. The unique nature of what AoS was promoted as being, an Avengers sequel series for all intents and purposes, led to the situation where lots of people watched the first episode that normally would not have bothered, which is all well and good, but also led to the fact that a lot of those people were quickly going to become bored with the slower story pace, lower action budget and less ‘super’ characters that the show was capable of offering. Ultimately leading to a situation where the declining viewership appears much larger than it would have done for a non-movie spinoff show.

    In later weeks you can certainly blame viewer decline on the show quality. Again, I’m someone who watches and likes the show but I’d be the first to admit that the first half of the season has been average at best. But initially the show was a victim of its parent movie series’ success, and not being able to live up to them from the start. AoS needs to improve, for sure, but ignore the inflated numbers of the pilot episode and its decline isn’t any different to most other new shows this year. Now they just need to ensure that the decline doesn’t continue.

  • Simon

    @Bored Now
    Completely agree with you! Another thing that people need to understand is that the likes of Iron Man and Thor etc WON’T and WILL NEVER be making guest appereances if they want to keep the continuaty, given that we know the Avengers aren’t Level 7 which is why Nick Fury was able to appear. If they were to do that then they’ll be throwing any sort of established continuaty out the window which is something Whedon and Co never do.

    The comments about the quality of the show continue to annoy the hell out of me. There isn’t going to be any sort of ‘change’ in quality or cast just because a very small minority of Viewers who probably don’t even own Neilsen boxes in the first place, aren’t impressed by either the supporting cast or the show’s over all quality or, according to then, lack there of.

    And it WILL see a second season. The show will go through one of thoes ‘Yo-Yo’ ratings going up and down up and down up and down for a good majority of the season.

  • Bored Now

    @Simon

    I can’t pretend that I don’t think there has been something of a quality issue to the first half of the season. Put it this way, I’ve been a Marvel fan for twenty years or more and I’ve seen every Marvel movie on the first week of release (yes, X-Men 3 included…) but I’m two weeks behind with AoS. That can’t be a good sign for what has been presented so far.

    I want the show to be a success because I believe that it has the potential to be fantastic but right now it’s lacking that certain comic book something that Arrow grabbed hold of so quickly and easily (and I never enjoyed DC comics at all, Batman aside). I like all the current cast and I’m one of those people that thinks Skye is actually NOT the most annoying character ever created (not sure why she bugs people as much as she does) but they need to find the show’s Spike, Ben Linus or Scorpius. The character that comes into the show late, starts out as the supposed bad guy and eventually takes on the anti-hero role. The team needs a little added spice, I’d say. It’s very own Loki, if you will. A reference that will only make sense if you happen to read Young Avengers. ;)

    So yeah, I think pretending that AoS couldn’t stand to improve in quality and pace is somewhat ignoring the obvious. It’s a good show that has had some great moments but those moments need to become the majority of the show, rather than the exception to the norm.

  • randyaw

    Based on anything other then ratings & peoples preferences most shows on TV should be cancelled. The majority of the time the writings sophomoric and predictable, 1/2 the actors should be relegated to daytime soaps, plots are rehashed and the list could go on & on.
    Some people shouldn’t be throwing stones for the shows they “like” are hardly better then the ones they wet their knickers over when they aren’t cancelled

  • SanityMatters

    @Bored Now, I agree with most of your thoughts about AoS. I like the show and I understand what the producers of AoS is trying to build in terms of trying present its perspective of the Marvel cinematic universe which hasn’t itself introduced a lot of superheros or villains from the comic books. I think the numbers for AoS will stabilize in the low 2s and from time to time dip below because most of the Marvel fans who expected this show to be a tv version of the Avengers has dropped off already. I just don’t understand why there is still so much of this AoS has failed lets dance on the corpse that I see with every story I read about the show.

  • Bored Now

    @randyaw

    That’s exactly it. There’s a bunch of shows on the television right now that I consider a waste or airtime. Reality television aside (because I dislike that enough to want to discuss it as little as possible) a fair amount of popular scripted television series are of extremely questionable quality as far as the writing and acting goes. To randomly pick out an example (although this would be far from being the worst example I could offer) Grey’s Anatomy has constantly stunned me by how successful it has been. I used to date a girl who was a big fan of the show and so sat through probably a couple of seasons worth of episodes all told and I saw absolutely nothing that could explain to me why people willingly went back week after week to see which doctor was sleeping with which other doctor, whilst acting badly.

    Thing is though, the reason I don’t enjoy Grey’s Anatomy is because it’s not my sort of thing. I don’t like hospital based drama and I don’t like shows that are basically just a series of relationship issues strung together with the odd other plot. Grey’s has been popular because loads of people do like that kind of thing. Therefore, what’s the point in me pulling the show down just because I don’t enjoy it? There is none whatsoever. If Grey’s gets renewed again then good for all the cast and crew involved. I still don’t need to watch it so it’s a win for everyone.

    The single most annoying thing about TVBTN is the apparent need some people have to pull down the shows they don’t enjoy, especially when what they are watching is of just as dubious a level of quality to anyone who isn’t also a fan. It’s pointless and rude, and most of the time meant for nothing more than to cause trouble.

  • Bored Now

    @SanityMatters

    The reason people insist and condemning S.H.I.E.L.D. is the exact same reasoning I just mentioned above. People can’t just let a show exist for the sake of the people who enjoy it. If they don’t like what they see then the first and only response is to bash it and call for its cancellation, rather than just not watch and let it be.

    I could have commented in every Beauty and the Beast thread possible last season that I thought the show was really terrible and it should be cancelled. I didn’t because its fans deserve a little respect. When it got renewed I can’t say I wasn’t shocked but it was good for everyone involved, cast, crew and fans alike, so why should I care enough to be negative about that. Just wish some of the one season shows I enjoyed over the years had been given that reprieve.

    I think being a Marvel fan from back when S.H.I.E.L.D. was a regular monthly comic series maybe prepared me more for what to expect. Back then even the comic series was very much told from a more human perspective, rather than featuring lots of super types, so I kind of went into AoS expecting the same, meaning I was a lot less let down when the Hulk didn’t show up by episode 3. Again, I do think that they need to start tightening up the writing and moving the plot forward in the second half of season one, but I get the feeling that is on the cards anyway. Hopefully the ratings will stabilize accordingly.

  • Simon

    Maybe ABC should air a few more episodes of Agents of SHEILD without having NCIS as direct compition and see what that does, if, like last time, the ratings rise then move it away from that timeslot next season.

    Also the ratings average for the 18-49 demographic are 2.82.

  • BrianT

    Bored Now… “As far as I know, S.H.I.E.L.D. was the very first attempt to do a television show spinoff of a current movie franchise”

    What about Star Trek: The Next Generation spun off from the Star Trek movies? The pilot episode had a cameo by DeForest Kelley (Dr. McCoy) and aired between the movies Star Trek IV and Star Trek V. Later episodes featured Spock and Scotty.

  • Bored Now

    @BrianT

    Could be wrong but I’m pretty sure there might have been a three season television series that existed before the movies, Brian. Don’t go quoting me on that though. ;)

  • AllOfHerTw!st

    Jenna calling someone dense? That’s rich.

  • BrianT

    Them’s weasel words, Bored! :-) Star Trek hadn’t been on TV for nearly 20 years by that point. TNG was definitely capitalizing on the success of the movies.

  • AllOfHerTw!st

    @Simon

    Why again can Iron Man mever appear on SHIELD?

  • Alex

    I have to echo those who didn’t expect SHIELD to have a new episode this week after the odd decision to air a rerun last week. I honestly would have missed it if I didn’t happen to catch a listing about an hour before it aired. ABC isn’t doing a very good job of letting people know the show is coming back first week of January either, so there may be folks assuming it’s gone for a few months the way some other shows are.

  • Alex

    @AllOfHerTw!st – “Why again can Iron Man mever appear on SHIELD?”

    Because Robert Downey Jr’s fee for appearing in a cameo (never mind an entire episode) would be more than the entire season budget for the series.

  • Bored Now

    @BrianT

    Well, kinda, but not really, and definitely not in the same way as AoS.

    For one thing, off the air or not, the Star Trek fanbase existed because of the Original Series. The movies were successful because the fans were there already. TNG came about as a result of a existing franchise that began on television. TNG might have started concurrently with some of the movies but it was set one hundred years further in the future and until Generations (aka Star Trek 7) there was no direct crossover outside of the cameos you mentioned. TNG might have been part of the same franchise but it told an entirely different era of the story. There was no attempt to make the series influence the movies or vice versa.

    AoS isn’t simply capitalizing on the success of the Marvel movies. It’s telling different parts of the same story. Even pacing itself to fit inside the various events of the Phase 2 movies. Which is something I believe to be unique in television history. And again, when people came to watch Next Generation the majority already knew what a weekly dose of Star Trek adventuring was all about. Most people that came to AoS from the movies only had big budget blockbusters as a guiding light. Obviously a very different experience in comparison.

    By the way, ‘weasel words’? Never heard that expression before. What’s it mean exactly?

    @AllOfHerTw!st

    I think Simon means that as long as The Avengers are all below Level 7 clearance (and all still believe Coulson to be dead) then it would be difficult for any of them to feature in the AoS story significantly. At least until that changes anyway.

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