TV Ratings Tuesday: ‘Marvel’s Agents of S.H.I.E.L.D.’ Hits Low, ‘The Goldbergs’ Up, ‘Victoria’s Secret Fashion Show’ Down But Wins Night, ‘The Voice’ Falls

Marvel's Agents of S.H.I.E.L.D. December 10

Adults 18-49: Rating/Share 2.8/8 2.4/7 1.4/4 1.4/4 1.1/3 0.2/1
Adults 18-34: Rating/Share 2.3/8 1.7/6 1.0/3 1.0/3 0.9/3 0.2/1
Total Viewers (million) 14.418 8.900 5.215 4.402 2.918 0.592


CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS scored a 2.8 down 7 percent  from a 3.0 adults 18-49 rating on November 19. NCIS Los Angeles earned matched the 2.4 adults 18-49 rating for its most recent original episode on November 26. The Victoria’s Secret Fashion Show garnered a 3.4 down 6 percent from a 3.6 for last year’s show on December 4, 2012.

On NBC, The Biggest Loser earned a 1.9 down 10 percent from last week’s 2.1 adults 18-49 rating. The Voice garnered a 3.1 down 9 percent from last week’s 3.4 adults 18-49 rating. Chicago Fire scored a 2.2 down 4 percent from last week’s 2.3 adults 18-49 rating.

On ABC, Marvel’s Agents of S.H.I.E.L.D. earned a series low 2.0 down from a 2.6 for its most recent episode. Your predictions were far too optimistic. The Goldbergs garnered a 1.7 up 21 percent from last week’s 1.4 adults 18-49 rating. Trophy Wife scored a 1.2 up 9 percent from last week’s 1.1 adults 18-49 rating. What Would You Do notched a 0.9 adults 18-49 rating, down 10 percent from last week’s 1.0.

On FOX, The American Country Awards matched last year’s 1.4 adults 18-49 rating.

Broadcast primetime ratings for Tuesday, December 10, 2013:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 2.8/8 18.84
ABC Marvel’s Agents of S.H.I.E.L.D. 2.0/6 5.92
NBC The Biggest Loser 1.9/6 6.22
FOX American Country Awards (8-10PM) 1.4/4 5.09
CW  iHeartradio Album Release Party With Katy Perry -R 0.3/1 0.75
9:00 NBC The Voice 3.1/8 11.21
CBS NCIS: Los Angeles 2.4/6 14.71
ABC The Goldbergs 1.7/5 4.85
CW iHeartradio Album Release Party With Lady Gaga -R 0.2/0 0.44
9:30 ABC Trophy Wife 1.2/3 3.49
10:00 CBS The Victoria’s Secret Fashion Show 3.4/10 9.71
NBC Chicago Fire 2.2/6 9.27
ABC What Would you Do? 0.9/3 3.11

via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • In Nielsen’s 56 metered markets, household results were: “The Tonight Show with Jay Leno,” 3.0/8; CBS’s “Late Show with David Letterman,” 2.6/7; and ABC’s “Jimmy Kimmel Live,” 2.2/6.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; “Late Show,” 0.6/3; and “Jimmy Kimmel Live,” 0.8/4.
  • From 12:35-1:05 a.m. ET, ABC’s “Nightline” averaged a 1.4/5 in metered-market households and a 0.4/3/ in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, “Late Night with Jimmy Fallon” (1.5/5 in metered-market households) beat CBS’s “Late Late Show with Craig Ferguson” (1.3/5).  In the 25 markets with Local People Meters, “Late Night” (0.5/4 in 18-49) topped “Late Late Show” (0.4/3).
  • At 1:35 a.m., “Last Call with Carson Daly” averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for  live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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