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TV Ratings Tuesday: 'Marvel's Agents of S.H.I.E.L.D.' Hits Low, 'The Goldbergs' Up, 'Victoria's Secret Fashion Show' Down But Wins Night, 'The Voice' Falls

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December 11th, 2013

Marvel's Agents of S.H.I.E.L.D. December 10

Scoreboard CBS NBC FOX ABC UNI CW
Adults 18-49: rating/Share 2.8/8 2.4/7 1.4/4 1.4/4 1.1/3 0.2/1
Adults 18-34: Rating/Share 2.3/8 1.7/6 1.0/3 1.0/3 0.9/3 0.2/1
Total Viewers (million) 14.418 8.900 5.215 4.402 2.918 0.592

 

CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS scored a 2.8 down 7 percent  from a 3.0 adults 18-49 rating on November 19. NCIS Los Angeles earned matched the 2.4 adults 18-49 rating for its most recent original episode on November 26. The Victoria’s Secret Fashion Show garnered a 3.4 down 6 percent from a 3.6 for last year’s show on December 4, 2012.

On NBC, The Biggest Loser earned a 1.9 down 10 percent from last week's 2.1 adults 18-49 rating. The Voice garnered a 3.1 down 9 percent from last week's 3.4 adults 18-49 rating. Chicago Fire scored a 2.2 down 4 percent from last week's 2.3 adults 18-49 rating.

On ABC, Marvel’s Agents of S.H.I.E.L.D. earned a series low 2.0 down from a 2.6 for its most recent episode. Your predictions were far too optimistic. The Goldbergs garnered a 1.7 up 21 percent from last week's 1.4 adults 18-49 rating. Trophy Wife scored a 1.2 up 9 percent from last week's 1.1 adults 18-49 rating. What Would You Do notched a 0.9 adults 18-49 rating, down 10 percent from last week’s 1.0.

On FOX, The American Country Awards matched last year’s 1.4 adults 18-49 rating.

Broadcast primetime ratings for Tuesday, December 10, 2013:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 2.8/8 18.84
ABC Marvel's Agents of S.H.I.E.L.D. 2.0/6 5.92
NBC The Biggest Loser 1.9/6 6.22
FOX American Country Awards (8-10PM) 1.4/4 5.09
CW  iHeartradio Album Release Party With Katy Perry -R 0.3/1 0.75
9:00 NBC The Voice 3.1/8 11.21
CBS NCIS: Los Angeles 2.4/6 14.71
ABC The Goldbergs 1.7/5 4.85
CW iHeartradio Album Release Party With Lady Gaga -R 0.2/0 0.44
9:30 ABC Trophy Wife 1.2/3 3.49
10:00 CBS The Victoria's Secret Fashion Show 3.4/10 9.71
NBC Chicago Fire 2.2/6 9.27
ABC What Would You Do? 0.9/3 3.11

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
 
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3/ in 18-49 in the Local People Meters.
 
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5).  In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.4/3).
 
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

 

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Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for  live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Mathew

    How long is the biggest loser like when’s the season finale

  • Omega

    I think it’s pretty clear, Shield only went up last week was because of Dancing With The Stars Finale. Though, I don’t watch Shield, I want it to do well. I always tune into Joss Whedon tv shows, with the exception of this one.

  • Mojo

    Agents of Shield’s lowest ratings are way higher than Arrow’s highest ratings. lol You can’t make this s**t up.

  • Chris

    Are you seriously comparing the ratings for a show on CW with a massively promoted high-budget show on ABC, that is a spin-off of one of the biggest theatrical movies of the past few decades?

    I can’t even imagine how low the ratings for AoS would be on CW. You’d need negative integers to show those ratings. :D

  • Mojo

    If AoS is dying then Arrow is a f__king zombie because that show has been dead for a very long time with it’s 1.1.

  • Eliot

    SHIELD getting the ratings and demos it deserves. What an awful show.

  • Osaji

    @Mojo Arrow is a better show on a smaller network that has a stigma of being a tween girl network. Tad bit different than where AOS is

    The only way I’d approve of Goldbergs being paired with LMS on Fridays is if they go all in on a 2 hour TGIF block. Seeing as how nobody at ABC has the balls to do it, it’ll never happen. ABC is a network content with mediocrity. That’s why they switch shows constantly after The Middle and Modern Family instead of building a power comedy block.

  • Mojo

    CW is no different from any other national tv network. They have been around for a long time and have many popular shows. People keep trying to make the cw a sad little puppy dog that we should all feel sorry for. Please. They have the backing of Dc entertainment and the A-list recognition of Green Arrow. Meanwhile AoS is a show with 98% original characters and in it’s 10th episode.

  • Devon

    @Brandy
    Thank you for a reasoned response. The thing is, SHIELD started so high that there really was nowhere to go from there. You are right, it had hype and buzz before the first episode.
    The ratings have come down significantly from there but they have been small drops followed by two consecutive weeks of growth followed by an off week, some drop is expected after an off week. I think the show will be up adjusted up today and be up on the Live+3/7. I also think that there will be a bounceback when the show returns on Jan 7th.

  • Mojo

    Too bad for all the people who missed last night’s episode of AoS. It Was Epic!

  • Ultima

    @Mojo
    CW is no different from any other national tv network.

    Exactly. The CW renews shows based on relative ratings, instead of absolute ratings, just like the major broadcast networks.

  • Steven

    @Mojo in comparison to how long CBS,ABC, and NBC have been around The CW is the little sister that was a surprise. Even if you want to throw in when it was just The WB it still doesn’t have the longevity of the big Networks. I say you could make that argument for Fox by now. Give The CW another ten years before I’d say its been around a long time. Maybe thats just how I see things though. I garner a few will agree with me though.

  • Ultima

    @Devon
    some drop is expected after an off week

    Because viewers are too stupid to remember to watch a show when it isn’t new every week?

  • Patrick Ausgewahlt

    @Ultima

    Normally, I’d agree with you. But a lot of shows have already hit “Fall finale” mode and after airing a repeat last week, I’m sure a lot of people thought it was off until January. I was still able to keep up and watch live.

    You must admit that airing the “Fall finale” after a week of a repeat is strange scheduling.

  • CBSviewer

    @ CrimTV

    It is now 11th December and 3 networks still haven’t released their mid-season schedules. URGH!

    CBS and NBC probably didn’t announce their mid-season schedules yet because there will not have much changes.

  • chezmoi

    So how do you calculate the average or median age range of the NCIS viewer form the above information?

  • HeadlessHorseman

    While it makes sense that being off for a week could confuse some viewers, it’s ridiculous to think that it confused so many that the demo changed this drastically.

  • Sleepy

    It’s so funny how people hate on shield….if you don’t like it, don’t watch it. It’s kind of perverted to want a show to fail. Saying the show/ writing/ acting is bad….those are your opinions though you state them as facts

  • Spencer

    Wow ABC really should try to save The Goldbergs and Trophy Wife…or at least Goldbergs. I mean When their lead-in goes down but their ratings go up doesn’t show any real indication that the lead in is helping….which is good because the show is a self-starter. ABC just really needs to put these two shows on at 8:30 and 9:30 on Wednesday nights if they really want them to survive.

  • Billiam

    Obviously, there is some trolling going on spurred by AOS bad luck last night. Hard to believe it crashed that hard in just one week, especially since it went up last week…. Was everyone Christmas shopping or going to early Christmas parties last night??

    I haven’t watched it in a few weeks myself but since I’m not a Nielson viewer, that doesn’t matter. Not that I’ve lost interest, I’ve just been really busy and haven’t had a chance to watch it from my DVR yet.

    I just got caught up on TTP and The Originals, so AOS is next, I guess.

    Oh, and, for the troll criticizing Arrow, you don’t know what you are talking about… Arrow is doing better than it usually does, I think 1.2 lst week with part 1 of The Flash episode. A 1.2 is about as good as any CW can do because CW is not in every market.

    As this web site staff said in a recent post, the CW is having an exceptional year, with increases over past years, unlike other broadcast networks. Arrow isn’t going anywhere…

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