TV Ratings Tuesday: 'Marvel's Agents of S.H.I.E.L.D.' Hits Low, 'The Goldbergs' Up, 'Victoria's Secret Fashion Show' Down But Wins Night, 'The Voice' Falls

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December 11th, 2013

Marvel's Agents of S.H.I.E.L.D. December 10

Adults 18-49: Rating/Share 2.8/8 2.4/7 1.4/4 1.4/4 1.1/3 0.2/1
Adults 18-34: Rating/Share 2.3/8 1.7/6 1.0/3 1.0/3 0.9/3 0.2/1
Total Viewers (million) 14.418 8.900 5.215 4.402 2.918 0.592


CBS was the number one network in adults 18-49 and with total viewers.

On CBS, NCIS scored a 2.8 down 7 percent  from a 3.0 adults 18-49 rating on November 19. NCIS Los Angeles earned matched the 2.4 adults 18-49 rating for its most recent original episode on November 26. The Victoria’s Secret Fashion Show garnered a 3.4 down 6 percent from a 3.6 for last year’s show on December 4, 2012.

On NBC, The Biggest Loser earned a 1.9 down 10 percent from last week's 2.1 adults 18-49 rating. The Voice garnered a 3.1 down 9 percent from last week's 3.4 adults 18-49 rating. Chicago Fire scored a 2.2 down 4 percent from last week's 2.3 adults 18-49 rating.

On ABC, Marvel’s Agents of S.H.I.E.L.D. earned a series low 2.0 down from a 2.6 for its most recent episode. Your predictions were far too optimistic. The Goldbergs garnered a 1.7 up 21 percent from last week's 1.4 adults 18-49 rating. Trophy Wife scored a 1.2 up 9 percent from last week's 1.1 adults 18-49 rating. What Would You Do notched a 0.9 adults 18-49 rating, down 10 percent from last week’s 1.0.

On FOX, The American Country Awards matched last year’s 1.4 adults 18-49 rating.

Broadcast primetime ratings for Tuesday, December 10, 2013:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 CBS NCIS 2.8/8 18.84
ABC Marvel's Agents of S.H.I.E.L.D. 2.0/6 5.92
NBC The Biggest Loser 1.9/6 6.22
FOX American Country Awards (8-10PM) 1.4/4 5.09
CW  iHeartradio Album Release Party With Katy Perry -R 0.3/1 0.75
9:00 NBC The Voice 3.1/8 11.21
CBS NCIS: Los Angeles 2.4/6 14.71
ABC The Goldbergs 1.7/5 4.85
CW iHeartradio Album Release Party With Lady Gaga -R 0.2/0 0.44
9:30 ABC Trophy Wife 1.2/3 3.49
10:00 CBS The Victoria's Secret Fashion Show 3.4/10 9.71
NBC Chicago Fire 2.2/6 9.27
ABC What Would you Do? 0.9/3 3.11


via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 3.0/8; CBS's "Late Show with David Letterman," 2.6/7; and ABC's "Jimmy Kimmel Live," 2.2/6.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.6/3; and "Jimmy Kimmel Live," 0.8/4.
  • From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.4/5 in metered-market households and a 0.4/3/ in 18-49 in the Local People Meters.
  • From 12:35-1:35 a.m. ET, "Late Night with Jimmy Fallon" (1.5/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/5).  In the 25 markets with Local People Meters, "Late Night" (0.5/4 in 18-49) topped "Late Late Show" (0.4/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for  live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Samunto

    We need a poll for X Factor Vs. The Sing-Off!

  • ToXiX

    :D at Agents of SHIELD falling.
    :D at The Goldbergs rising.

  • Patrick Ausgewahlt

    Chicago Fire hitting a series high in viewers, but down a bit in the demo is similar to the situation Shield was in 2 weeks ago. A high viewed procedual was not on the air, and went over to another show. A lot of those viewers were from Person of Interest who likely has very little crossover with Victoria Secret’s Fashion show andd went for the only other procedual around. I feel like old skewing CSI and now Person of Interest are what kept Chicago Fire skewing so young.

    Also, the opposite happened last Thursday when old skewing Sound of Music Live! forced CBS to be a lot younger skewing than usual.

  • Simon

    As usual I’ll wait on the final numbers before jumping the gun on Agents of SHEILD as I find it rather funny that when it Adjusts Up the ‘Doom and Gloom’ comments seem to vanish as though the drop never happened.

    Plus 98% of the time the show usually Adjusts Up even one of the half hour breakdowns show a drop.

  • Billiam


    I’m disabled yet I was not offended by the remark made by @isayso. I took it as the joke it was meant to be. And, I’m against making it easy for ANYBODY. Life in the real world isn’t easy and nobody in the real world tries to make it easy for me, especially in my work. Sure, there are those who are amazed that I still work but there are many more who use my disability against me in the workplace. It just makes me have to work harder to kick their butts at what I do. Nobody gives me any favors and they shouldn’t, just because I’m disabled. The alternative is to let you support me by paying more in taxes. No Thank You.

  • Rook

    Hopefully SHIELD’s utter failure will send a message to Warner Bros that making a comic book TV show and not using your core IP assets (the superheroes and villains that are the center of your fictional universe) is a recipe for disaster, causing them to abandon their terrible “Gotham” idea and just make a real Batman TV show.

  • GARY

    AoS went down 20% vs the previous week in the 18-49 demo
    but is #1 in Men 18-34.

    Last year NCIS dropped 20% in the 18-49 demo vs the previous week
    yet somehow it survived.

  • Ultima

    @Patrick Ausgewahlt
    You must admit that airing the “Fall finale” after a week of a repeat is strange scheduling.

    It’s not strange, it happens several times every year.

  • Dale

    Dante is about the most non-intelligent person here as she is a hater on only one show…Chicago Fire. All the programs were down accross the board and to single out one show make little Dante look even more dumb than she already is….just keep making yourself look stupid Dante!

  • Networkman

    ABC: Once Upon A Time and Revenge’s ratings don’t look as bad today with the plummeting numbers of S.H.I.E.L.D. This show is not yet stable. Viewers are still tuning out because the quality is poor. Once again, OUAT and Revenge are the shows that the network should be supporting to help maintain growth because S.H.I.E.L.D may not see a season two.

    Also please move The Goldbergs to Wednesday. It has a loyal audience. And a 1.7 demo is not bad. But I would love to see its viewership increase to at least 8 million. In terms that may help push its demo to at least a 2.0 ABC should realize this is their next comedy hit. Mixology should not air after Modern Family.

  • Ultima

    I took it as the joke it was meant to be.

    The joke I assume he was going for was comparing the ACAs to youth sports where everyone just gets a trophy for showing up.

    Instead, he insinuated that people who participate in the Special Olympics don’t actually compete, but just get a reward for showing up.

    Like I said, classy.

  • fanfilmfollies

    It’s the holiday. The only show I’ve kept up with is The Black List. Isn’t it normal for shows to go down around the silly season? It would make sense to me.

  • Tommy

    Katy Perry beats Lady Gaga!

  • Whatever

    People aren’t wrong to be critical of S.H.E.I.L.D.

    They’re wrong to think that ABC will cancel it without 1) Giving the current creative team a chance to do a drastic reworking of the show 2) Bringing on a new creative team when that fails.

  • Devin

    Posted December 10, 2013 at 8:23 PM
    2014 – 2015 Fall & Spring Broadcast Season

    8:00 -Dancing with the Stars / The Bachelor
    10:00 -Nashville

    8:00 – Once Upon a Time/Wonderland
    9:00 -Castle
    10:00-New Female Drama

    8:00 – Last Man Standing
    8:30 – The Goldbergs
    9:00 – Marvel’s Agents of S.H.I.E.L.D.
    10:00 -Resurrection or New Male Drama

    8:00 -The Middle
    8:30 – Suburgatory
    9:00 – Modern Family
    9:30 – Trophy Wife
    10:00 -Revenge

    8:00 – New Female Drama
    9:00 – Grey’s Anatomy
    10:00 – Scandal

    8:00 – The Taste/Reality
    9:00 – Shark Tank
    10:00 – 20/20

  • JakeWisconsin

    So what you’re saying is everything was down.

  • Jon

    Shield will see a season 2. To suggest otherwise is foolish.

  • Jon

    @devin there is less than a 10 percent chance trophy wife gets renewed and even less of a chance Wonderland does. Dancing will never be moved to Sunday and a fledgling revenge wont get moved to weds. Lms will remain on Friday for the rest of its run and will be paired with either the goldbergs or suburgatory. Zero chance shield goes to Friday.

  • kcekada

    Agents of SHIELD is at its best when there is action. The characters just aren’t interesting enough to watch otherwise. Bringing back the super-powered individual from the first episode was a good move — and I’m looking forward to the return of Victoria Hand after the holiday break.

    The Goldbergs can be over-the-top, but the actors make the scripts work. Hope they get a second season.

  • Milton

    Ratings aren’t everything. Star Trek, the original series, was cancelled because of ratings. However, those that watched were diehard fans.

    For the intellectual types, S.H.I.E.L.D. offers intrigue and imaginative entertainment that no naked models can ever provide.

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