'CBS This Morning' Posts Double-Digit Year-to-Year Percentage Gains in Adults 25-54

Categories: Network TV Press Releases

Written By

December 12th, 2013

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+13%)—THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS—AS WELL AS VIEWERS (+25%), HOUSEHOLDS (+21%) AND WOMEN 25-54 (+22%)

“CBS THIS MORNING” ADDED +630,000 VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+13%)—the demographic most important to those who advertise in news—as well as viewers (+25%), households (+21%) and women 25-54 (+22%), according to Nielsen live plus same day ratings for the week ending December 6, 2013. CBS THIS MORNING added +630,000 viewers compared to the same week last year.

 

 

CBS THIS MORNING

Week Ending December 6, 2013        Week Ending December 7, 2012             % Change

 

Adults 25-54

0.9/06                                                           0.8/06                                                     +13%

 

Viewers

3.11m                                                          2.48m                                                      +25%

 

Households

2.3/08                                                          1.9/07                                                      +21%

 

Women 25-54

1.1/07                                                           0.9/06                                                     +22%

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
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