'Days of Our Lives' Delivers Its Biggest Women 18-49 Audience in Two Years

Categories: Network TV Press Releases

Written By

December 12th, 2013

days of our lives

via press release:



Season to Date, ‘Days’ Is Up 13% in Both the Women 18-49 and 25-54 Demos and Up 9% in Total Viewers

UNIVERSAL CITY, Calif. – Dec. 12, 2013 – “Days of our Lives” has generated its top week in women 18-49 viewers since November 2011, according to “live plus same day” viewing figures for the week of Dec. 2-6 from Nielsen Media Research.

For the week of Dec. 2-6, "Days of our Lives" averaged a 1.0 rating, 7 share among women 18-49 and a 0.7 rating among women 18-34, to tie for #5 among network daytime series in the women 18-49 demographic and tie for #4 in the women 18-34 race.

"Days of our Lives" matched its highest women 18-49 and 18-34 rating in two years (since the week of Nov. 21-25, 2011) and delivered its biggest women 18-49 audience (659,000) since that same week of Nov. 21-25, 2011 (703,000).

For last week versus the same week one year earlier, "Days of our Lives" was up 55% in the women 18-34 category (243,000 vs. 157,000), up 31% in the women 18-49 demographic (659,000 vs. 504,000), up 25% in the women 25-54 race (774,000 vs. 621,000) and up 18% in total viewers (2.7 million vs. 2.3 million).

Season to date, "Days of our Lives" is tied for #3 in the women 18-49 category and tied for #5 in the women 18-34 demo. For the season to date, "Days of our Lives" is up 7% in the women 18-34 category (219,000 vs. 205,000), up 13% in the women 18-49 race (689,000 vs. 612,000), up 13% in the women 25-54 demo (844,000 vs. 747,000) and up 9% in total viewers (2.8 million vs. 2.6 million).

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

  • hudson2647

    And it seems like it’s only going to get better! Congrats DAYS!

  • Shawn

    Now, that’s what I like to see!!! WTG, DAYS!!!

  • robert

    Days has been really good lately.

  • Derrick

    Alright DAYS!
    Like this news :)

  • moshane58

    Congrats Days and to its fans…

  • Rob R

    DAYS was smart to quickly come up with a fun murder storyline almost immediately after the fantastic Kristen storyline reached its zenith.

  • Mike

    Congrats Days. Good job.

  • Les Brandt

    I’m REALLY liking the “fun murder” storyline, too…mostly in part because I’m the one behind it…Stefano and Ricardo (my character) are out doing some pretty Dark Sided antics….stay tuned Days Fans…Jan and Feb are going to be GOOD!!!
    Les Brandt

© 2015 Tribune Digital Ventures