‘General Hospital’ Is the Number 1 Program in Daytime for the First Time in Over 6 years in Women 25-54 ; Also Tops in Women 18-49 & Women 18-34

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via press release:

ABC Is the #1 Network in Daytime Women 18-49 and Women 25-54, Surging to Over 2-Year Highs in Target Demographics

 

“The Chew” Delivers Its #2 Week on Record in Total Viewers

and Its #1 Week of All Time in Women 25-54

 

With a Near 3-Year High, “General Hospital” Is the #1 Program

in Daytime for the 1st Time in Over 6 years in Women 25-54

 

ABC:

 

For the week of December 2, 2013, ABC ranked as the #1 network in daytime in Women 18-49 (662,000/1.0 rating – tie) and Women 25-54 (877,000/1.4 rating), soaring to over two-year highs in the target demos – since week of 9/19/11.

 

  • Year to year, ABC registered the largest increases of any broadcast network in Women 25-54 (+30% – 877,000 vs. 677,000), and was up by solid double digits in Total Viewers (+15% – 3.04 million vs. 2.65 million) and Women 18-49 (+21% – 662,000 vs. 545,000).

 

“The Chew”:

 

Pacing at all-time season highs, “The Chew” generated its #2 week on record in Total Viewers (2.87 million) – behind only last week’s Thanksgiving-fueled high – and its #1 week of all time in Women 25-54 (745,000/1.2 rating). In fact, the past six weeks have ranked among the series’ Top 7 most-watched weeks on record in Total Viewers.

 

  • Friday’s telecast, ‘Homemade Holidays,’ was the series’ #3 telecast of all time in Total Viewers (3.03 million), while Monday’s show, featuring ‘Deep Fried December,’ stood as its #3 telecast to date in Women 25-54 (809,000/1.3 rating) and #4 telecast ever in Women 18-49 (636,000/1.0 rating).

 

  • Year to year, “The Chew” soared by 25% in Total Viewers (2.87 million vs. 2.29 million), by 37% in Women 18-49 (572,000 vs. 419,000) and by 38% in Women 25-54 (745,000 vs. 541,000).

 

“General Hospital”:

 

As the citizens of Port Charles reel from learning Robin is alive and AJ’s murder trial continues, “General Hospital” ranked as the #1 program in Daytime for the first time in over 6 years in Women 25-54 (1.18 million/1.9 rating), and also ranked #1 in Women 18-34 (289,000/0.9 rating) and Women 18-49 (880,000/1.4 rating), marking the series’ first sweep across the key women demos in over six years – both since week of 7/16/07.

 

Moreover, this week stood as the series’ most-watched week in nearly six years in Total Viewers (3.31 million), in over two-and-a-half years in Women 18-49 and close to 3 years in Women 25-54 – since weeks of 1/21/08, 3/21/11 and 12/27/10, respectively.

 

Friday’s telecast surged to a near 6-year high in Total Viewers (3.45 million) and near 3 year high in Women 25-54 (1.24 million/2.0 rating) – since 1/21/08 and 2/21/11, respectively.

 

Further, “General Hospital” is pacing for its best season in 7 years in Total Viewers since the 2006/07 season.

 

  • “General Hospital” posted the biggest year-to-year gains of any broadcast daytime drama in Total Viewers (+30% – 3.31 million vs. 2.54 million), Women 18-49 (+44% – 880,000 vs. 609,000) and Women 25-54 (+55% – 1.18 million vs. 760,000).

 

 

 

Source: NTI, U.S. ratings, weeks of 12/02/13 and 12/3/12, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded. 

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