ABC’s Winter Finale of ‘Grey’s Anatomy’ is Up by Double Digits & ‘Scandal’ Hits 2-Month Highs
via press note:
ABC Thursday Prime (8-11pm – 7.1 million and 2.2/7 in AD18-49): With its night of Winter Finales, ABC was up for the 2nd week on Thursday in Adults 18-49 (+10%) to deliver a 6-week high on the evening – since 10/31/13. In Adults 18-49, ABC’s Scandal finished as the #2 TV series of the night for its 5th straight telecast, trailing only CBS’ top-rated The Big Bang Theory. In addition, Scandal and Grey’s Anatomy once again finished as Thursday’s Top 2 dramas with young adults. The Net was up over the year-ago Thursday by 5% in Adults 18-49 (2.1/6 on 12/13/12).
Once Upon a Time in Wonderland (8-9pm – 3.5 million and 0.9/3 in AD18-49): During the 8 o’clock hour, ABC’s Once Upon a Time in Wonderland grew week to week in Total Viewers (+9%) and held steady in Adults 18-49.
Grey’s Anatomy (9-10pm – 8.5 million and 2.7/8 in AD18-49): Tripling its lead-in at 9pm, ABC’s Grey’s Anatomy beat out its nearest competition in the hour by 29% (The Crazy Ones/Two and a Half Men = 2.1/6). Grey’s surged week to week by 20% in Total Viewers and by 17% in Adults 18-49 to equal its best young adult number in 7 weeks – since 10/24/13. In addition, the ABC drama topped its year-ago Winter Finale by 4% in Total Viewers (8.2 million on 12/13/12).
Scandal (10-11pm – 9.3 million and 3.2/9 in AD18-49): Building on its Grey’s lead-in by 19% at 10pm, ABC’s Scandal beat its combined drama competition in the hour by 6% (3.2/9 – 3.0/9 for CBS’ Elementary and NBC’s Parenthood). Growing to week in viewers (+12%) and up for the 2nd week in Adults 18-49 (+7%), Scandal earned 2-month highs on both measures – since 10/17/13. In addition the show scored its 2nd-highest-ever Adult 18-34 rating.
- Scandal spiked over its year-ago Winter Finale (7.1 million and 2.4/7 on 12/13/12) in Total Viewers (+31%) and Adults 18-49 (+33%). On average, Scandal has shot up 63% over the same point last year in Adults 18-49, making it TV’s fastest-growing returning series this season and ABC’s highest-rated show in the time slot since Lost during the 2007-08 season.
- Season to date in the C3 Adult 18-49 ratings, ABC’s Scandal (3.56 rating) leads NBC’s Blacklist (3.55 rating) as the season’s #1 broadcast drama in the key advertiser measure.