FOX 30-Day Multi-Platform Statistics: ‘Sleepy Hollow’ Audience Nearly Doubles

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Sleepy Hollow November 11

via press note:

FOX Multi-Platform audience totals for originals that aired from 11/4 through 11/10.  Key highlights:

In its first week back after two weeks of pre-emptions, SLEEPY HOLLOW posted a +97% post-same day lift after 30 days, to a total audience of 18.1 Million viewers.

 

  • BROOKLYN NINE-NINE saw a +71% lift, GLEE’s Lady Gaga episode achieved +72% growth and FAMILY GUY jumped +85% after 30 days
  • In fact, FAMILY GUY saw significantly more post-same day viewing via VOD and streaming (2.4 Mil) than DVR viewing (1.6 Mil).
  • Of course, Nielsen inexplicably only measures DVR viewing through 7 days, so there’s no way of knowing how much more viewing we’d see in days 8-30 from DVRs.

 

30-Day Multi-Platform Total Audience
Week of 11/4/13
(O) only (O) only Multi-Platform Multi-Platform
Live+SD Live+7 Unduplicated VOD/Streaming Total Audience / Views / Plays Total Audience
TA Mil TA Mil Encores (Mil) TA Mil (TV = 6 min or more) (Mil) % Gain vs. L+SD
Bones 11/4/2013 9.2 12.2 1.2 13.4 +45%
Sleepy Hollow 11/4/2013 9.2 13.8 2.4 2.0 18.1 +97%
Dads 11/5/2013 4.5 5.2 0.6 5.8 +31%
Brooklyn Nine-Nine 11/5/2013 4.5 6.3 1.5 7.8 +71%
New Girl 11/5/2013 4.3 6.8 2.2 9.0 +111%
The Mindy Project 11/5/2013 3.3 4.3 1.2 5.5 +69%
The X Factor – Wed 11/6/2013 9.2 10.8 0.3 11.1 +21%
The X Factor – Thu 11/7/2013 5.7 7.1 0.2 7.3 +30%
Glee 11/7/2013 5.8 8.6 1.4 10.0 +72%
The Simpsons 11/10/2013 5.0 5.8 1.0 6.9 +37%
Bob’s Burgers 11/10/2013 3.6 4.2 1.0 5.2 +45%
Family Guy 11/10/2013 4.8 6.4 2.4 8.8 +85%
  • NEW GIRL saw an +111% gain after 30 days of time shifting, with VOD days 4-30 and streaming accounting for nearly as much growth as DVR viewing did (2.2 Mil gain vs 2.5 Mil gain).
  • This lift means NEW GIRL went from a total audience of 4.3 million viewers to a total audience of 9.0 million – big difference!

 

  • THE MINDY PROJECT on 11/5 increased by +69% after 30 days and once again saw a bigger lift from VOD and streaming (1.2 Mil) than from DVR playback (1.0 Mil).

 

 

 

 

 

 

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