‘The Vampire Diaries’ Midseason Finale Up in Women 18-49; Most Watched Episode of ‘Reign’ Since Premiere
via press note:
Last night’s midseason finale of THE VAMPIRE DIARIES was up 2% in total viewers (2.4M) week to week, up 8% in W18-49 (1.4/4), and flat in A18-49 (1.0/3).
THE VAMPIRE DIARIES outrated both Fox’s X Factor and ABC in A18-34 (1.0/4) and W18-34 (1.4/5).
The midseason finale of REIGN was the series most watched episode since its premiere. REIGN was up 12% week to week in total viewers (1.86M), up 14% in W18-34 (0.8/2), up 13% in W18-49 (0.9/2), and even in A18-34 (0.5/2) and A18-49 (0.6/2).