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TV Ratings Saturday: 'Frosty the Snowman' & 'Rudolph the Red-Nosed Reindeer' Knock Out 'UFC on FOX', '48 Hours' Steady

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December 15th, 2013

UFC December 14

Scoreboard CBS FOX NBC ABC
Adults 18-49: rating/Share 1.3/4 1.0/3 0.7/2 0.6/2
Total Viewers (million) 5.200 2.406 3.159 3.639

NOTE: Due to the nature of live  programming the ratings for  FOX (UFC are approximate and subject to more than the typical adjustments in the final numbers.

CBS was number one with adults 18-49 and with total viewers.

On CBS,  repeats of Rudolph the Red-Nosed Reindeer, Frosty the Snowman  and Frosty Returns were the highest rated programs of the night. Rudolph the Red-Nosed Reindeer scored a 1.4 adults 18-49 rating down 50 percent from a 3.0 on November 26. Frosty the Snowman  earned a 1.4 up 27 percent from a 1.1 on December 9, 2012. Frosty Returns garnered a 1.3 adults 18-49 rating up 27 percent from a 1.1 on December 9, 2012.  48 Hours matched the 1.0 adults 18-49 rating for its most recent original 10PM episode.

On FOX, UFC (Johnson vs. Benavidez) garnered a preliminary 1.0 up 11 percent from a 0.9  adults 18-49 rating for the last FOX UFC bout on July 27.

 

Broadcast primetime ratings for December 15, 2013

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 CBS Rudolph the Red-Nosed Reindeer - R 1.4/4 4.87
FOX UFC: Johnson Vs. Benvidez -Live (8-10PM) 1.0/3 2.41
NBC The Sound Of Music Live! - R (8-11PM) 0.7/2 3.16
ABC The Great Christmas Light Fight - R 0.6/2 3.21
9:00 CBS Frosty the Snowman - R 1.5/5 5.22
ABC CMA Country Christmas - R (9-11PM) 0.6/2 3.85
9:30 CBS Frosty Returns - R 1.3/4 4.52
10:00 CBS 48 Hours 1.0/3 4.96

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Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • Danak

    Maybe the SoM rerun would have done better if it wasn’t repeated so soon, it wasn’t on Saturday and there had been more promotion.

  • Edward

    I hear ya Danak! What the hell are they doing and thinking? Put this on Christmas Eve or Christmas Day. These guys are so impatient and greedy. They’ve no pulse.

  • Carmen

    I kind of thought that the encore showing of Sound of Music would do better than it did.
    I wasn’t expecting a 2.5 + or anything like that but thought it would do better than .7

    I guess the people who wanted to see it watched it live and not that many wanted to either see it again or view it now for the first time.

    This might want to get NBC down off its cloud and take a realistic look at the prospects for this type of show.
    SOM was a success, but what other musicals will be as well received. (That’s a rhetorical question)

  • Jayson

    I think the Live gimmick will be effective in future musical endeavors.

    I’m wondering if anything would rate well if placed on a Saturday night? I know Ten Commandments does 7 to 8 million viewers, does anything else?

  • cc

    Geez, you mean those 38 million viewers that nbc was touting for viewing the SoM, didn’t want to rewatch it again?

    Guess even Carrie couldn’t pray enough for all those people that didn’t like her performance.

  • 728huey

    I’m surprised NBC decided to air the repeat of TSoM Live last night, considering they haven’t even aired It’s A Wonderful Life yet. They usually air IaWL on a Saturday a couple of weeks before Christmas and then again on Christmas Eve. I would have expected them to air IaWL on Christmas Eve and then the repeat of TSoM Live on Christmas night.

  • JR35

    Didn’t watch last night, but Frosty did almost nearly as well as it did when it aired on a recent Friday.

  • Ravenrei

    It’s a Wonderful Life was originally scheduled for last night, then they decided to repeat SoML instead. Really pissed me off. Didn’t want to see it the first time and then instead of my holiday classic, they replaced it with that overlit garbage again. Now I’ll have to hope they play it next weekend or something.

  • a p garcia

    Surprised SOM did not do better, maybe it was too soon after its live performance and better promoted.

  • Ultima

    @Ravenrei
    Now I’ll have to hope they play it next weekend or something.

    NBC has It’s a Wonderful Life scheduled next Friday as well as on Christmas Eve.

  • Bruno

    Im not surprised. The ufc main event was a 125 pound and co main 135. Just shows you no one cares about the small guys.

  • Michael1

    What percentage of viewers have NBC on Demand? Because those viewers could have watched “Sound of Music” from the beginning at any point between 8 and 11 pm on Saturday Night, with the ability to pause and rewind when necessary. They also could have begun it at 7pm, or earlier. I get that the DVR can also do that, except for letting you see it from the beginning. Why do networks insist on making a long program available on demand and while at the same time expecting that people will sit around and wait until 8 pm for them to air it in its entirety?

  • Joseph

    Prime-time viewing levels for at least the broadcast networks last night (December 14th) were significantly down from the previous week.

    One major reason was the end of the regular-season in college football (Last week, there were three prime-time conference championship games on the broadcast nets).

    However, I suspect two other factors were at work:

    (1) The new “Hobbit” movie in theatres, although it only earned $24.5 million in it’s second day (it made $31 million on Friday; both figures according to Box Office Mojo.com).

    (2) But most importantly, last night was Office Holiday Party Saturday Night (always the second Saturday night in December), the night of the season when more people attend such events than any other night of the season. These mandatory-attendance events cut into prime-time viewing levels. Indeed, I suspect that “Hobbit” might have made $35 million instead of $24.5 million yesterday had it not been Office Holiday Party Saturday Night.

  • JayTN

    Oh no! Not the dreaded Office Holiday Party Saturday Night!! Thank God it only comes once a year to wreak havoc on the otherwise spectacular Saturday ratings!!!

  • HalCapone

    One millioneth showing of Rudolph and Frosty beats first repeat of Sound of Music. Kinda amazing.

    Is the Hobbit movie now the new explanation for every program that under performs?

  • John

    @Dan
    A repeat can’t flop.that makes no sense.

  • gb

    it’s only a repeat duh! ahaha 21million viewers

  • brian

    Wondering if NBC will run Miracle on 34th Street this year. Or if it isn’t just appealing enough for the 18-49 demographic?

  • Alex

    Bad UFC number, no matter how you slice it.

  • AllOfHerTw!st

    I didn’t realize they were repeating TSOML on Saturday.

    In addition to the red nose, that Rudolph cartoon certainly has legs.

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