Bravo and Oxygen Earn Record Ratings in 2013
via press release:
BRAVO AND OXYGEN MEDIA EARN RECORD RATINGS IN 2013
BRAVO MARKS MOST-WATCHED YEAR AND EIGHTH CONSECUTIVE YEAR-OVER-YEAR GROWTH Ranks As #10 Ad Supported Cable Entertainment Network Among Adults 18-49 and #9 AMONG 25-54
Oxygen EARNS year-over-year growth among all key demos AND youngest women’s network in Primetime
NEW YORK – December 16, 2013 – As part of NBCUniversal Cable Entertainment, Bravo Media delivered its eighth consecutive best year ever among P25-54 and total viewers and Oxygen Media earned year-over-year growth among all key demos, according to Nielsen. Bravo also ranks as #10 ad supported cable entertainment network among P18-49 (+4%) and #9 among P25-54 (+6%) and Oxygen ranks as a Top 25 ad-supported network for F18-34 (+4%) and F18-49 (+3%). Once again, Bravo maintained the #1 ranking for most engaged, educated and affluent viewers for P18-49 in primetime and had the most loyal P18-49 audience in ad-supported cable entertainment this year. The multiplatform entertainment destination for young women, Oxygen is the youngest women’s network in primetime by over eight years and pacing to end Q4 strong, up double digits in 4Q13 with F25-54 (+22%), P18-49 (+19%), F18-49 (+18%).
This year was marked by digital milestones as Bravo scored its best year ever for video streams and average monthly unique visitors on BravoTV.com, and the best year ever for page views, average monthly unique visitors, and video streams on Bravo Mobile. Oxygen Digital earned its best year ever in full episode video streams (up 64 percent compared to 2012).
Bravo added 87 new advertisers in 2013, with more than five percent growth in national ad revenue compared to 2012. On the digital side, revenue grew more than 16 percent with the addition of 24 new advertisers to the roster. Oxygen added 39 new advertisers and 27 new digital advertisers in 2013.
BRAVO MEDIA HIGHLIGHTS
The network boasted new series success growing double digits over the previous year’s average with the season one premieres of “Vanderpump Rules” delivering Bravo’s highest rated series premiere ever with 1.8 million P25-54 viewers and 2.6 million total viewers and “Married to Medicine” earning 1.3 million P25-54 and nearly 2 million total viewers. In addition, “Below Deck” averaged 1.7 million total viewers and 1.1 million P18-49 and “Newlyweds: The First Year” averaged 1.3 million total viewers and 787,000 P18-49 in their freshman seasons this year.
Real-estate ruled the year with the second season of “Million Dollar Listing New York” up 30 percent among P18-49, 24 percent among P25-54 and 23 percent among total viewers from the first season and averaging 775,000 P18-49, 851,000 P25-54 and 1.4 million total viewers. “Million Dollar Listing Los Angeles” season six was up 11 percent among P18-49, 18 percent among P25-54 and 29 percent among total viewers from the prior season averaging 824,000 P18-49, 959,000 P25-54 and 1.7 million total viewers making it the highest rated season of the Million Dollar Listing franchise ever among all key demos.
Season five of “The Real Housewives of Atlanta” grew five percent among P25-54 and six percent among total viewers from season four, making it the highest rated season in the two demos. Additionally, the current sixth season of “The Real Housewives of Atlanta” is averaging 2.2 million P18-49, 2.4 million P25-54 and 3.8 million total viewers, pacing above the prior season among all key demos.
Bravo Digital had its best year ever for video streams and average monthly unique visitors on BravoTV.com and the best year ever for page views, average monthly unique visitors, and video streams for Bravo Mobile. The Bravo Now mobile app received its best year ever for page views and average monthly unique visitors. BravoTV.com is recording its best year ever for average monthly unique visitors increasing 13 percent over last year. Bravo Mobile is showing yearly increases across the board and is pacing for its best year ever across all key metrics with an impressive 39 percent increase in page views 26 percent increase in streams and 9 percent increase in average monthly unique visitors. Bravo’s social media continues to lead the way as the network’s Facebook following gained over 1.9 million fans across all pages up 22 percent and reaching nearly 8.7 million total fans. The combined official Bravo twitter handles grew over 91 percent, Instagram increased 29 percent and Tumblr gained an impressive 104 percent increase.
Oxygen Media Highlights
Both new and returning series strengthened the network’s female-skewing lineup including “Preachers of L.A.,” which was the #2 strongest premiere in network history among F25-54. The series grew five weeks in a row in F19-49, averaging 1.03 million total viewers, 574,000 P18-49, and 403,000 P18-49, marketing the network’s third highest freshman series in Oxygen history. “Preachers of L.A.” is Oxygen’s most watched freshman series in network history averaging 644,000 P25-54. The series also delivered tremendous digital success as the #10 most social cable reality program in November and Oxygen’s strongest new series performer in full episode video streams in network history with over three million full episode streams to-date.
“My Big Fat Revenge” averaged over half a million total viewers, up triple digits above the same time period last year and “The Face” season one averaged over half a million total viewers, allowing Oxygen to rank #7 in the Tuesday 9PM hour among F18-34 in all cable networks. Fan favorite series “Bad Girls Club” continues to be a ratings powerhouse, delivering over one million total viewers, up triple digits above the same time period last year and helping Oxygen out-deliver the CW in the hour. “Bad Girls All Star Battle” was Oxygen’s highest series premiere ever in P18-49, F18-49 and total viewers.
Continuing to be a social media trendsetter, this year saw multiple digital initiatives for Oxygen that enabled the network to engage with viewers on a deeper level and across all platforms including the launch of TV Everywhere online and on “Oxygen NOW,” a new app for iPhone and iPad. On the forefront of social media, Oxygen collaborated with the popular site Tumblr to integrate GIFs on air and began producing a daily original video series on Instagram. Oxygen’s Facebook and Twitter accounts continue to climb, including “Bad Girls Club” with 5.7 million followers and “Preachers of L.A.” with 214,013 followers.
Bravo Source: Nielsen Media Research, ratings based on L7 data through 11/24/13 blended with LS through 12/08/13, NHI calendar years, best year ever/8th consecutive year of growth- P25-54 and P2+ AA(000), primetime (M-Su 8p-11p), 2013 through 12/08/13 versus full prior years, 2013TD ad-supported cable entertainment ranks- AA(000), M-Su 8p-11p, include measured ad-supported cable entertainment networks that air in 100% of daypart, upscale/educated rank- P18-49 UD $100K+ W/1+College=Yes VPVH for measured ad-supported cable entertainment nets that aired through the entirety of 2013TD (12/31/12-12/08/13), M-Su 8p-11p, engaging rank- Nielsen TV Brand Effect (IAG) data, 2013 through 11/10/13, P18-49, nonsports, primetime, ranked against IAG measured cable networks, loyalty rank- NHI 1Q13-3Q13 by quarter, M-Su 8p-11p, L7, 6 minute qualifier, custom frequency 10+, does not include news, sports and Spanish-language ad-supported cable networks, out of 75 networks, new series averages- regular first season episode premieres that aired in 2013 through 12/08/13 vs. full 2012 of series with 3+ episodes, best series premiere- 3/30/98-12/08/13, RHOA best season- includes full RHOA regula seasons, season to-date averages and pacing- through 12/08/13 versus comparable number of episodes of prior season.
Oxygen Source: Nielsen Media Research 12/31/12-12/8/13 & 12/26/11-12/9/12; L+7 through 11/24/13 blended w/ L+SD through 12/8/13 & L+7 through 11/25/13 blended w/ L+SD through 12/9/12; Mo-Su 8p-11p.Cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart. Digital Best Year ever Source: Omniture Site Catalyst. 1/1/10 – 12/2/13. Full episode streams based on segment starts. Social Guide, 3Q13 cable primetime reality Live/New telecasts only. Based on # of tweets. Women’s network=Oxy, LIF, LMN, OWN, WE