Live+7 DVR Ratings: ‘The Blacklist’ Tops Adults 18-49 Ratings & Total Viewers Increase + ‘Grimm’ Leads Percentage Gains in Week 10



The-Blacklist-72-550x366

Our source for Live+7 DVR ratings includes only original programs, excluding repeats (which are unlikely to be heavily DVR viewed). Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

During the tenth week  of the 2013-2014 season (November 25-December 1), The Blacklist topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 2.1 adults 18-49 ratings points.

Grimm  topped the % adults 18-49 ratings increase from DVR viewing, adding 100% to its Live+Same Day adults 18-49 ratings.

The Blacklist topped the total viewers increase from DVR viewing adding 6.375 million viewers to its Live+Same Day viewership.

 

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 BLACKLIST-11/25 NBC 3.0 5.1 2.1 70%
2 SLEEPY HOLLOW-11/25 FOX 2.2 3.6 1.4 64%
3 ONCE UPON A TIME-12/01 ABC 1.9 3.2 1.3 68%
4 CASTLE-11/25 ABC 2.1 3.4 1.3 62%
5 MARVEL AGENTS S.H.I.E.L.D-11/26 ABC 2.6 3.9 1.3 50%
6 GRIMM-11/29 NBC 1.3 2.6 1.3 100%
7 PERSON OF INTEREST-11/26 CBS 2.2 3.4 1.2 55%
8 HOW I MET YOUR MOTHER-11/25 CBS 2.9 4.1 1.2 41%
9 NEW GIRL-11/26 FOX 1.9 3.1 1.2 63%
10 ALMOST HUMAN-11/25 FOX 1.9 3.0 1.1 58%
11 CHICAGO FIRE-11/26 NBC 2.1 3.2 1.1 52%
12 MENTALIST, THE-12/01 CBS 1.7 2.5 0.8 47%
13 NCIS: LOS ANGELES-11/26 CBS 2.4 3.2 0.8 33%
14 MIKE & MOLLY-11/25 CBS 2.5 3.3 0.8 32%
15 2 BROKE GIRLS-11/25 CBS 2.7 3.5 0.8 30%
16 BROOKLYN NINE-NINE-11/26 FOX 1.5 2.3 0.8 53%
17 HOSTAGES-11/25 CBS 1.1 1.8 0.7 64%
18 ORIGINALS-11/26 CW 1.1 1.8 0.7 64%
19 DRACULA-11/29 NBC 0.9 1.6 0.7 78%
20 VOICE-TUE-11/26 NBC 2.9 3.6 0.7 24%
21 VOICE-11/25 NBC 3.4 4.1 0.7 21%
22 MOM-11/25 CBS 2.3 2.9 0.6 26%
23 MINDY PROJECT-11/26 FOX 1.4 2.0 0.6 43%
24 GOOD WIFE, THE-12/01 CBS 1.6 2.1 0.5 31%
25 SUPERNATURAL-11/26 CW 1.1 1.6 0.5 45%


Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 GRIMM-11/29 NBC 1.3 2.6 1.3 100%
2 DRACULA-11/29 NBC 0.9 1.6 0.7 78%
3 HART OF DIXIE-11/25 CW 0.4 0.7 0.3 75%
4 BLACKLIST-11/25 NBC 3.0 5.1 2.1 70%
5 ONCE UPON A TIME-12/01 ABC 1.9 3.2 1.3 68%
6 BEAUTY AND THE BEAST-11/25 CW 0.3 0.5 0.2 67%
7 SLEEPY HOLLOW-11/25 FOX 2.2 3.6 1.4 64%
8 HOSTAGES-11/25 CBS 1.1 1.8 0.7 64%
9 ORIGINALS-11/26 CW 1.1 1.8 0.7 64%
10 NEW GIRL-11/26 FOX 1.9 3.1 1.2 63%
11 CASTLE-11/25 ABC 2.1 3.4 1.3 62%
12 ALMOST HUMAN-11/25 FOX 1.9 3.0 1.1 58%
13 PERSON OF INTEREST-11/26 CBS 2.2 3.4 1.2 55%
14 BROOKLYN NINE-NINE-11/26 FOX 1.5 2.3 0.8 53%
15 CHICAGO FIRE-11/26 NBC 2.1 3.2 1.1 52%
16 MARVEL AGENTS S.H.I.E.L.D-11/26 ABC 2.6 3.9 1.3 50%
17 NIKITA-11/29 CW 0.2 0.3 0.1 50%
18 MENTALIST, THE-12/01 CBS 1.7 2.5 0.8 47%
19 SUPERNATURAL-11/26 CW 1.1 1.6 0.5 45%
20 MINDY PROJECT-11/26 FOX 1.4 2.0 0.6 43%
21 HOW I MET YOUR MOTHER-11/25 CBS 2.9 4.1 1.2 41%
22 NCIS: LOS ANGELES-11/26 CBS 2.4 3.2 0.8 33%
23 DADS-11/26 FOX 1.2 1.6 0.4 33%
24 MIKE & MOLLY-11/25 CBS 2.5 3.3 0.8 32%
25 GOOD WIFE, THE-12/01 CBS 1.6 2.1 0.5 31%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).


Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 BLACKLIST-11/25 NBC 10964 17339 6375 58%
2 PERSON OF INTEREST-11/26 CBS 11892 17167 5275 44%
3 CASTLE-11/25 ABC 11410 15892 4482 39%
4 MENTALIST, THE-12/01 CBS 9586 13136 3550 37%
5 CHICAGO FIRE-11/26 NBC 6909 10370 3461 50%
6 SLEEPY HOLLOW-11/25 FOX 6562 10007 3445 52%
7 NCIS: LOS ANGELES-11/26 CBS 12322 15581 3259 26%
8 MARVEL AGENTS S.H.I.E.L.D-11/26 ABC 9687 12745 3058 32%
9 GRIMM-11/29 NBC 5723 8720 2997 52%
10 ALMOST HUMAN-11/25 FOX 6120 9103 2983 49%
11 GOOD WIFE, THE-12/01 CBS 10417 13049 2632 25%
12 ONCE UPON A TIME-12/01 ABC 6635 9221 2586 39%
13 HOSTAGES-11/25 CBS 4621 6934 2313 50%
14 HOW I MET YOUR MOTHER-11/25 CBS 7643 9827 2184 29%
15 MIKE & MOLLY-11/25 CBS 8481 10651 2170 26%
16 NEW GIRL-11/26 FOX 3505 5613 2108 60%
17 2 BROKE GIRLS-11/25 CBS 7821 9646 1825 23%
18 VOICE-11/25 NBC 11520 13313 1793 16%
19 VOICE-TUE-11/26 NBC 10339 12002 1663 16%
20 DRACULA-11/29 NBC 2842 4410 1568 55%
21 MOM-11/25 CBS 7356 8910 1554 21%
22 BROOKLYN NINE-NINE-11/26 FOX 3691 5240 1549 42%
23 DANCING WITH THE STARS-11/25 ABC 14612 15812 1200 8%
24 ORIGINALS-11/26 CW 2379 3554 1175 49%
25 SUPERNATURAL-11/26 CW 2392 3393 1001 42%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 

blog comments powered by Disqus