'Revenge' Draws a 6-Week High and 'Betrayal' Draws a 10-Week High in Viewers

Categories: Network TV Press Releases

Written By

December 16th, 2013


via press release:

Once Upon a Time (8-9pm – 6.4 million and 1.9/5 in AD18-49):  At 8pm against strong NFL-fueled competition on NBC and Fox and CBS’ Survivor finale, ABC’s Winter Finale of Once Upon a Time built on its lead-in by 36% in Adults 18-49.   Once Upon a Time continued its run as Sunday’s most social series on broadcast with 79,437 tweets, up 75% week to week to its 2nd-best number this season.


·         With increased playback viewing, Once Upon a Time is seeing much bigger percentage gains this season from L+SD to L+7 than the same point last season in Adults 18-49 (+59% vs. +42%). On average, based on first-run telecasts in Nielsen’s Live + 7 Day ratings, Once Upon a Time’s Fall 2013 performance was up 6% Adults 18-49 over its Spring 2013 delivery (3.5/9 vs. 3.3/9).


Revenge (9-10pm – 6.1 million and 1.5/4 in AD18-49):   During the 9 o’clock hour, ABC’s Revenge built its overall audience for its 3rd straight telecast (+2%) and held steady with last week’s Fast Affiliate rating in Adults 18-49 to draw its biggest overall audience in 6 weeks – since 11/3/13.  Holding 95% of its Total Viewer lead-in, Revenge matched its best-ever retention out of Once Upon a Time.


Betrayal (10-11pm – 3.7 million and 0.8/2 in AD18-49):   In the 10pm hour, ABC’s Betrayal rose by double digits week to week in Total Viewers (+19%) and in Adults 18-49 (+14%), marking its most-watched telecast in 10 weeks – since 10/6/13.

  • Pet

    LMAO ABC, OUAT is pathetic and so are its ratings. Just cancel it and stop justifying this crap.

  • Shepherd

    Let’s see, total viewer retention, twitter numbers, total viewer retention, comparing this season’s fall numbers to last season’s spring numbers… BINGO!! :)

    Holding 95% of its Total Viewer lead-in, Revenge matched its best-ever retention out of Once Upon a Time.

    This only points out how low OUAT has fallen! lol

  • wichitahusker

    Bizarre and pathetic how a person can get enjoyment out of making negative comments about the ratings of television shows that millions of other people enjoy watching every week. Aren’t there other more rewarding — and actually constructive — things a person can do with his/her time? OUAT, which I no longer watch, is still consistently a top 25 show. Hardly fodder for the cancellation bear. And both of these shows have some of the most affluent viewers of any shows on television (particularly Revenge). I’m sure abc is making plently in ad revenue off of these shows.

  • Fra

    I so agree with you! And you don’t even watch ouat anymore! Still, you don’t waste your time posting negative comments about a show, which is so immature!
    I also agree about the fact that it’s not doing so bad. I still watch it and I hope we’ll get more seasons!

  • DenverDean

    Actually, this is the typical pathetic ABC press release “football fueled” line-up. Please NBC has football every Sunday night – nothing new (and it was one of the lower-rated games). ABC suddenly caring about Total Viewers – guess that what happens when demos are in the tank. I really wish REV was doing better, but a lot of us abandoned ship at some point during S2. I tried to come back with S3 premier, but it bored me to tears. I hope it does well at 10 PM. OUAT is just fine. I expect it to go at least two or more seasons.

  • Winfield

    Amazing the people that comment on shows they do not watch, but would prefer ABC to scrap dramas geared to adults like Betrayal for something like The Bachelor which will take its place in January. Woman slobbering over 1 guy that only wants your panties, then drops you because you wasn’t his type.. nothing different there.

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