‘Revenge’ Draws a 6-Week High and ‘Betrayal’ Draws a 10-Week High in Viewers


via press release:

Once Upon a Time (8-9pm – 6.4 million and 1.9/5 in AD18-49):  At 8pm against strong NFL-fueled competition on NBC and Fox and CBS’ Survivor finale, ABC’s Winter Finale of Once Upon a Time built on its lead-in by 36% in Adults 18-49.   Once Upon a Time continued its run as Sunday’s most social series on broadcast with 79,437 tweets, up 75% week to week to its 2nd-best number this season.


·         With increased playback viewing, Once Upon a Time is seeing much bigger percentage gains this season from L+SD to L+7 than the same point last season in Adults 18-49 (+59% vs. +42%). On average, based on first-run telecasts in Nielsen’s Live + 7 Day ratings, Once Upon a Time’s Fall 2013 performance was up 6% Adults 18-49 over its Spring 2013 delivery (3.5/9 vs. 3.3/9).


Revenge (9-10pm – 6.1 million and 1.5/4 in AD18-49):   During the 9 o’clock hour, ABC’s Revenge built its overall audience for its 3rd straight telecast (+2%) and held steady with last week’s Fast Affiliate rating in Adults 18-49 to draw its biggest overall audience in 6 weeks – since 11/3/13.  Holding 95% of its Total Viewer lead-in, Revenge matched its best-ever retention out of Once Upon a Time.


Betrayal (10-11pm – 3.7 million and 0.8/2 in AD18-49):   In the 10pm hour, ABC’s Betrayal rose by double digits week to week in Total Viewers (+19%) and in Adults 18-49 (+14%), marking its most-watched telecast in 10 weeks – since 10/6/13.

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