ABC Is the #1 Network in Daytime in Women 18-49 and Women 25-54 for the 2nd Consecutive Week

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via press release:

ABC Is the #1 Network in Daytime in Women 18-49 and Women 25-54

for the 2nd Consecutive Week, Posting the Biggest Year to Year Gains

 

“The Chew” Sets Record Weekly High for 2nd-Consecutive Week in

Women 25-54, and Delivers Its #2 Week of All Time in Total Viewers;

Past Three Weeks Are the Show’s Top 3 Weeks Ever in Total Viewers

 

For the 1st Time in 6-and-a-Half Years “General Hospital” Is the #1 Program in Daytime in Women 18-49 for Two-Straight Weeks; Returning Legacy Characters and Compelling Story Lines Driving 7-Year Season High  

 

ABC:                

 

For the week of December 9, 2013, ABC delivered a clean sweep across target women demos, setting a near 2-year high in Women 18-49 (645,000/1.0 rating) and Women 25-54 (865,000/1.4 rating) – since weeks of 1/9/12 and 9/19/11, respectively.

 

  • Year to year, ABC posted the biggest gains of any broadcast network in Women 18-49 (+20% – 645,000 vs. 538,000) and Women 25-54 (+27% – 865,000 vs. 679,000), and was up by solid double digits in Total Viewers (+12% – 3.03 million vs. 2.72 million).

 

“The Chew”:

 

For the 2nd-straight week, “The Chew” delivered its #1 week on record in Women 25-54 (774,000/1.3 rating), its #2 week of all time in Total Viewers (2.94 million) and #3 week ever in Women 18-49 (576,000/0.9 rating).

 

Impressively, the past three weeks have ranked as the series’ Top 3 most-watched weeks in Total Viewers, with the previous seven placing among its Top 8 weeks to date. In Women 25-54, the past three weeks place among its Top 4 weeks on record.

 

  • Wednesday’s telecast, ‘Cookin’ Around the Christmas Tree,’ –  featuring rockin’ recipes, with the help of friend Guy Fieri (“Guy’s Grocery Games”), and fun and innovative ways to decorate holiday gingerbread cookies – ranked as the show’s #2 telecast ever in Total Viewers (3.11 million), Women 18-49 (652,000/1.0 rating) and Women 25-54 (830,000/1.4 rating).

 

  • Year to year, “The Chew” generated the largest increases of any broadcast program in daytime in Total Viewers (+24% – 2.94 million vs. 2.37 million), Women 18-49 (+40% – 576,000 vs. 410,000) and Women 25-54 (+40% – 774,000 vs. 553,000).

 

“General Hospital”:

 

With the citizens of Port Charles lives in upheaval due to Robin’s return from the dead and the looming verdict for AJ’s murder trial, “General Hospital” ranked as the #1 program in Daytime for the 2nd consecutive week in Women 18-49 (779,000/1.2 rating), marking the series’ first back to back wins in the core demo in six-and-a-half years – since week of 5/21/07.

 

Notably, this week stood as the show’s 2nd-most-watched week in over two years in Women 18-49 and in over two and a half years in Women 25-54 (1.06 million/1.7 rating), behind only last week and since weeks of 8/15/11 and 3/21/11, respectively. Moreover, the past three weeks have been the show’s Top 3 most-watched weeks in nearly three years in Total Viewers – since week of 12/27/10.

 

Further, “General Hospital” is pacing for its best season in 7 years in Total Viewers since the 2006/07 season – driven by compelling storylines, bolstered by the return of legacy characters.

 

  • “General Hospital” posted the largest year-to-year increases of any broadcast daytime drama in Women 18-49 (+28% – 779,000 vs. 610,000) and Women 25-54 (+37% – 1.06 million vs. 774,000).

 

 

 

Source: NTI, U.S. ratings, weeks of 12/09/13 and 12/10/12, Live + Same Day. Program rankings based on U.S. ratings and include ties. Gapped/Breakout/Specials programming excluded.

 

ABC Media Relations: Catherine Lord (818) 460-6628 catherine.lord@disney.com

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