ABC Wins Wednesday with ‘Barbara Walters Presents: 10 Most Fascinating People’ Hitting a 3-Year High in Viewers

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via press release:

ABC Wednesday Prime (8-11pm – 7.2 million and 1.8/6 in AD18-49): With encore comedies and Barbara Walters Presents: The 10 Most Fascinating People of 2013, ABC won Wednesday night, beating its nearest competition by 20% in Total Viewers (7.2 million vs. 6.0 million – CBS)  and by 20% in Adults 18-49 (1.8/6 vs. 1.5/5 – NBC).  The Barbara Walters special finished as Wednesday’s #1 TV show in Total Viewers (8.8 million), Adults 18-49 (2.1/7) and Adults 25-54 (2.7/7).  In addition, ABC’s repeat Modern Family (1.8/5) was the #2 TV show of the night in Adults 18-49, outdelivering the Wednesday finale of Fox’s The X-Factor (1.3/4), as well as NBC’s The Sing Off (1.6/5).   


Barbara Walters Presents: The 10 Most Fascinating People of 2013 (9:30-11pm – 8.8 million and 2.1/7 in AD18-49):  Building on its lead-in at 9:30pm, ABC’s Barbara Walters Presents: The 10 Most Fascinating People of 2013 dominated its 90-minute time period with Total Viewers and all key Adult demos (AD18-34/AD18-49/AD25-54), over the final half-hour of NBC’s The Sing Off at 9:30pm and the Michael Buble Christmas special from 10-11pm. On the ABC News special, highlighting some of the year’s most prominent names in entertainment, sports, politics and popular culture, Hillary Clinton was named the most fascinating person of 2013.


·         Despite airing out of a repeat Modern Family this year, the Barbara Walters special was up year to year in Total Viewers (+16% – 8.8 million vs. 7.6 million), Adults 18-34 (+14% – 1.6/6 vs. 1.4/4), Women 18-34 (+29% – 2.2/7 vs. 1.7/5) and Adults 25-54 (+4% – 2.7/7 vs. 2.6/6), while holding steady in Adults 18-49The program drew its biggest overall audience in 3 years – since 2010.


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