'CBS This Morning' Posts Double-Digit Year-to-Year Percentage Gains in Adults 25-54

Categories: Morning News TV Ratings,Press Releases

Written By

December 19th, 2013

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via press release:

“CBS THIS MORNING” POSTS DOUBLE-DIGIT YEAR-TO-YEAR PERCENTAGE GAINS IN ADULTS 25-54 (+13%)—THE DEMOGRAPHIC MOST IMPORTANT TO THOSE WHO ADVERTISE IN NEWS—AS WELL AS VIEWERS (+22%), HOUSEHOLDS (+20%) AND WOMEN 25-54 (+10%)

 

“CBS THIS MORNING” ADDED MORE THAN A HALF A MILLION VIEWERS COMPARED TO THE SAME WEEK LAST YEAR

 

CBS THIS MORNING posted double-digit year-to-year percentage gains among adults 25-54 (+13%)—the demographic most important to those who advertise in news—as well as viewers (+22%), households (+20%) and women 25-54 (+10%), according to Nielsen live plus same day ratings for the week ending Dec. 13, 2013. CBS THIS MORNING also added +570,000 viewers compared to the same week last year.

 

CBS THIS MORNING

Week Ending Dec. 13, 2013                  Week Ending Dec. 14, 2012                 % Change

Adults 25-54

0.9/06                                               0.8/06                                                    +13%

 

Viewers

3.20m                                               2.63m                                                    +22%

 

Households

2.4/08                                               2.0/07                                                     +20%

Women 25-54

1.1/06                                                     1.0/06                                                             +10%

 

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 
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