E! Delivers 20% Year on Year Growth in Primetime Among Adults 18-49 in Primetime During Fourth Quarter
via press release:
E! DELIVERS 20% YEAR-ON-YEAR GROWTH IN PRIMETIME AMONG P18-49 IN 4Q AND EONLINE’S BIGGEST YEAR TO DATE IN 2013 WITH 17MM AVERAGE MONTHLY UNIQUES
Los Angeles, CA, December 20, 2013 – E! will close out 2013 with three consecutive months of year-on-year growth in Primetime (8-11pm), up 20% for the timeslot among P18-49 (256K) in fourth quarter. Propelled by the continued strength of Keeping Up with the Kardashians, E! News, network specials and other core franchises, in addition to the new hit series Total Divas, Hello Ross and Eric & Jessie: Game On, the momentum has continued to build with the network on pace to deliver 31% year-on-year growth in Primetime in December.
On the digital side, Eonline is on pace to score its biggest year to date with a record-breaking 17MM average monthly multiplatform uniques (comScore), up 46% over 2012, and 400MM average monthly multiplatform page views in 2013, up +31% year over year. In October 2013 (most recent available), Eonline scored a record high 20MM average monthly multiplatform uniques (comScore). E! reached the #1 ranking in multiplatform and mobile across all key demos (A18-49, A18-34, W18-49, W18-34) vs. Entertainment News and Womens Lifestyle sites and E! mobile is red hot delivering 60% of overall impressions and 10.3MM monthly uniques, up +66% vs last year. Additionally, E! scored social media records for the year with 16MM mentions in 2013 for all E! series, 33MM social followers and #1 Klout score in TV (tied only with CNN and ESPN).
Both new and returning series strengthened the network’s lineup to drive the significant primetime growth:
Keeping Up with the Kardashians – As one of cable’s biggest shows, season eight of the pop culture phenomenon delivered 2.5 Million Total Viewers and was the #1 reality show on cable in the timeslot and #2 overall behind only AMC dramas Breaking Bad/Walking Dead with P18-49 (1.6 MM), W18-49 (1.2 MM), P18-34 (1.0 MM), W18-34 (739K), P12-34 (1.2 MM) and F12-34 (929K).
E! News – The network’s flagship series continues to be the top destination for pop culture news as fourth quarter 2013 is on pace to be its most-watched quarter since third quarter 2012 among Total Viewers (533,000), P18-34 (174,000) and W18-34 (145,000), up year on year by +8%, +12% and +18% respectively. With more than 3MM viewers, E! News reaches more W18-49 viewers on a weekly basis than its broadcast competitors: Entertainment Tonight, Access Hollywood, Inside Edition, Extra and OMG! Insider – with an audience that watches almost entirely live. E! News’ median age is 36, nearly 20 years younger than its broadcast rivals’ median age of 55. (CONFIRMING AGES)
Total Divas – E!’s new hit series averaged 836K P18-49 and 1.3 MM Total Viewers, making it E!’s most-watched freshman series since 2011. Total Divas was E!’s second-strongest original series in P18-49 after Keeping Up with the Kardashians for the year and ranked as cable’s #1 reality series in its Sunday 10-11pm timeslot this fall with P18-34 and W18-34.
Eric & Jessie: Game On – The new series currently ranks as E!’s top new original series of 2013 in W18-34 (362K) and reached nearly a half million viewers in P18-34 (446K) each week, as well as nearly 900K Total Viewers (878K).
Hello Ross – The new pop culture talk show featuring Ross Mathews was E!’s most watched new topical series of 2013 in total viewers, bringing in more than half a million each week (534K).
The Soup – Hosted by Joel McHale, The Soup continued to thrive in 2013 highlighted by The Soup’s 500th episode live event this summer, which drew 653K P18-49 and was the most-watched regular episode of The Soup since early 2012.
Fashion Police – Joan Rivers and her outspoken panel – Giuliana Rancic, Kelly Osbourne and George Kotsiopolous – continued their hilarious reign over all things celebrity fashion in 2013, highlighted by the comedy series’ Fashion Police: The 2013 Video Music Awards, which delivered the highest episode of the year with 622K P18-49.
Chelsea Lately – E!’s popular late night series hosted by Chelsea Handler continued to score in 2013, including special guest-hosted episodes featuring the Kardashians and Lindsay Lohan, which delivered 801K and 890K Total Viewers respectively.
E! Specials – E! launched 50 original specials this year with the top 5 premieres delivering more than 700K Total Viewers.