via press release:
E! DELIVERS 20% YEAR-ON-YEAR GROWTH IN PRIMETIME AMONG P18-49 IN 4Q AND EONLINE’S BIGGEST YEAR TO DATE IN 2013 WITH 17MM AVERAGE MONTHLY UNIQUES
Los Angeles, CA, December 20, 2013 – E! will close out 2013 with three consecutive months of year-on-year growth in Primetime (8-11pm), up 20% for the timeslot among P18-49 (256K) in fourth quarter. Propelled by the continued strength of, E! News, network specials and other core franchises, in addition to the new hit series Total Divas, Hello Ross and Eric & Jessie: Game On, the momentum has continued to build with the network on pace to deliver 31% year-on-year growth in Primetime in December.
On the digital side, Eonline is on pace to score its biggest year to date with a record-breaking 17MM average monthly multiplatform uniques (comScore), up 46% over 2012, and 400MM average monthly multiplatform page views in 2013, up +31% year over year. In October 2013 (most recent available), Eonline scored a record high 20MM average monthly multiplatform uniques (comScore). E! reached the #1 ranking in multiplatform and mobile across all key demos (A18-49, A18-34, W18-49, W18-34) vs. Entertainment News and Womens Lifestyle sites and E! mobile is red hot delivering 60% of overall impressions and 10.3MM monthly uniques, up +66% vs last year. Additionally, E! scored social media records for the year with 16MM mentions in 2013 for all E! series, 33MM social followers and #1 Klout score in TV (tied only with CNN and ESPN).
Both new and returning series strengthened the network’s lineup to drive the significant primetime growth:
– As one of cable’s biggest shows, season eight of the pop culture phenomenon delivered 2.5 Million Total Viewers and was the #1 reality show on cable in the timeslot and #2 overall behind only AMC dramas / with P18-49 (1.6 MM), W18-49 (1.2 MM), P18-34 (1.0 MM), W18-34 (739K), P12-34 (1.2 MM) and F12-34 (929K).
E! News – The network’s flagship series continues to be the top destination for pop culture news as fourth quarter 2013 is on pace to be its most-watched quarter since third quarter 2012 among Total Viewers (533,000), P18-34 (174,000) and W18-34 (145,000), up year on year by +8%, +12% and +18% respectively. With more than 3MM viewers, E! News reaches more W18-49 viewers on a weekly basis than its broadcast competitors: Entertainment Tonight, Access Hollywood, Inside Edition, Extra and OMG! Insider – with an audience that watches almost entirely live. E! News’ median age is 36, nearly 20 years younger than its broadcast rivals’ median age of 55. (CONFIRMING AGES)
Total Divas – E!’s new hit series averaged 836K P18-49 and 1.3 MM Total Viewers, making it E!’s most-watched freshman series since 2011. Total Divas was E!’s second-strongest original series in P18-49 afterfor the year and ranked as cable’s #1 reality series in its Sunday 10-11pm timeslot this fall with P18-34 and W18-34.
Eric & Jessie: Game On – The new series currently ranks as E!’s top new original series of 2013 in W18-34 (362K) and reached nearly a half million viewers in P18-34 (446K) each week, as well as nearly 900K Total Viewers (878K).
Hello Ross – The new pop culture talk show featuring Ross Mathews was E!’s most watched new topical series of 2013 in total viewers, bringing in more than half a million each week (534K).
– Hosted by Joel McHale, continued to thrive in 2013 highlighted by ’s 500th episode live event this summer, which drew 653K P18-49 and was the most-watched regular episode of since early 2012.
– Joan Rivers and her outspoken panel – Giuliana Rancic, Kelly Osbourne and George Kotsiopolous – continued their hilarious reign over all things celebrity fashion in 2013, highlighted by the comedy series’ : The 2013 Video Music Awards, which delivered the highest episode of the year with 622K P18-49.
– E!’s popular late night series hosted by Chelsea Handler continued to score in 2013, including special guest-hosted episodes featuring the Kardashians and Lindsay Lohan, which delivered 801K and 890K Total Viewers respectively.
E! Specials – E! launched 50 original specials this year with the top 5 premieres delivering more than 700K Total Viewers.