'It's a Wonderful Life' Up 38% vs. Year-ago Saturday Telecast

Categories: Network TV Press Releases

Written By

December 21st, 2013


via press release:

Friday Primetime Results:


  • From 8-11 p.m., an encore telecast of the 1946 movie classic "It's a Wonderful Life" (1.1/4 in 18-49, 5.4 million viewers) jumped 38% versus the most comparable year-ago telecast in 18-49 (1.1 vs. a 0.8 on Saturday, Dec. 1, 2012) and grew 29% or 1.2 million persons in total viewers (5.371 million vs. 4.177 million).  Versus NBC’s year-ago 8-11 p.m. average for the Friday before Christmas, “It’s a Wonderful Life” is up 38% in 18-49 (1.1 vs. 0.8 for Friday, Dec. 21, 2012) and up 23% or 1.0 million persons in total viewers (5.371 million vs. 4.376 million).


  • “It’s a Wonderful Life” finished within a tenth of a rating point of #1 for the night among ABC, CBS, NBC and Fox (1.1 vs. 1.2 for ABC and CBS) and tied for #1 for the night in women 18-49 (1.4 rating).


  • For its third hour from 10-11 p.m., “It’s a Wonderful Life” tied for #1 among ABC, CBS and NBC in adults 18-49 and adults 18-34 and ranked #1 outright among those networks from 10-11 in adults 25-54 and men and women 18-49.


  • This is NBC's 35th primetime run of "It's a Wonderful Life," directed by Frank Capra and starring Jimmy Stewart, since the movie was brought to broadcast network television in 1994.


  • Joseph

    In other words, Univision won a half-hour or two in key demos.

  • TV Viewer

    NBC takes 3 hours to show a 2 hour 10 minute movie so they can add 50 minutes of commericals. I got a blu-ray of It’s A Wonderful Life, because all of those ads, (a new batch every few minutes), motivated me to give up on NBC’s treatment of the film.
    There are DVD’s and VHS tapes of the film, for those people who do not have a blu-ray player. Almost anything is better than sitting through 50 minutes of commericals.
    I do love NBC’s Saturday Night Live comedy skit of I.A.W.L. with Dana Carvey, Jon Lovitz and Phil Hartman; the only “sequel” of It’s A Wonderful Life that should ever be made.

© 2015 Tribune Digital Ventures