‘It’s a Wonderful Life’ Up 38% vs. Year-ago Saturday Telecast


via press release:

Friday Primetime Results:


  • From 8-11 p.m., an encore telecast of the 1946 movie classic “It’s a Wonderful Life” (1.1/4 in 18-49, 5.4 million viewers) jumped 38% versus the most comparable year-ago telecast in 18-49 (1.1 vs. a 0.8 on Saturday, Dec. 1, 2012) and grew 29% or 1.2 million persons in total viewers (5.371 million vs. 4.177 million).  Versus NBC’s year-ago 8-11 p.m. average for the Friday before Christmas, “It’s a Wonderful Life” is up 38% in 18-49 (1.1 vs. 0.8 for Friday, Dec. 21, 2012) and up 23% or 1.0 million persons in total viewers (5.371 million vs. 4.376 million).


  • “It’s a Wonderful Life” finished within a tenth of a rating point of #1 for the night among ABC, CBS, NBC and Fox (1.1 vs. 1.2 for ABC and CBS) and tied for #1 for the night in women 18-49 (1.4 rating).


  • For its third hour from 10-11 p.m., “It’s a Wonderful Life” tied for #1 among ABC, CBS and NBC in adults 18-49 and adults 18-34 and ranked #1 outright among those networks from 10-11 in adults 25-54 and men and women 18-49.


  • This is NBC’s 35th primetime run of “It’s a Wonderful Life,” directed by Frank Capra and starring Jimmy Stewart, since the movie was brought to broadcast network television in 1994.


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