Live+7 Ratings: ABC Owns 3 of the Week’s Top 5 Biggest Broadcast Gainers, as ‘Grey’s Anatomy’ & ‘Modern Family’ Hit Highs in TV Playback

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Modern Family december 11

via press release:

Live + 7 Day Ratings for the week of 12/02/13 (Week #11):

Please note: ABC’s Marvel’s Agents of S.H.I.E.L.D. was in repeats this week.

 

Based on Nielsen’s TV playback data, ABC stood as the week’s biggest percentage gainer with Adults 18-49 among the major networks, shooting up 38% over its Live + Same Day rating to deliver a 2.2 in the final Live + 7 Day ratings.

 

With 3 of the week’s Top 5 biggest broadcast gainers in Adults 18-49, ABC claimed the most for any network: Modern Family (+2.2 rating points), Grey’s Anatomy (+1.8 rating points) and Scandal (+1.5 rating points). In fact, Modern Family stood within 1-tenth of a rating point with CBS’ The Big Bang Theory to stand as the week’s #1 gainer in TV playback in Adults 18-49 (+2.2 rating points vs. +2.3 rating points). Scandal was the week’s 2nd-biggest gainer for any 10pm broadcast series among Adults 18-49, behind only NBC’s The Blacklist. Modern Family (+4.7 million), Grey’s Anatomy (+4.1 million) and Scandal (+3.9 million) also placed among the week’s Top 6 biggest overall gainers.

 

ABC’s Grey’s Anatomy spiked 78% over its L+SD Adult 18-49 rating and scored its largest-ever percentage build, delivering a 4.1 rating in the final L+7 numbers. Growing 69% over its L+SD rating (to deliver a 5.4 in L+7 in Adults 18-49) Modern Family delivered a new high in playback for the season for its 3rd original in a row. Additionally, the ABC sitcom posted its biggest Total Viewer increase of the season, growing by +4.7 million viewers over its L+SD tally.

 

Shark Tank grew to 8.9 million Total Viewers in the final L+7 data to draw its biggest audience ever.

 

In the final Live + 7 Day ratings, Grey’s Anatomy shot up to the week’s Top 10 highest-rated broadcast series in Adults 18-49 (4.1 rating), ranking #8 versus #18 in the initial Live + Same Day numbers. In addition, Modern Family (5.4 rating) jumped up to finish #3 (versus #7) and Scandal (4.5 rating) moved up to #6 (from #10) in the final L+7 rankings.

 

Season-to-Date TV Playback (9/23/13-12/08/13):

 

Based on TV playback data for the 2013-14 season, ABC claims the most Top 10 playback gainers of any broadcast network in Adults 18-49 and Total Viewers. With each show adding on at least +1.5 rating points in Adults 18-49 over their L+SD numbers, ABC has 4 of the season’s 10 biggest TV playback gainers on the broadcast networks: Modern Family (+2.0 rating points), Grey’s Anatomy (+1.9 rating points), Marvel’s Agents of S.H.I.E.L.D. (+1.8 rating points) and Scandal (+1.6 rating points). ABC owns 5 of the 10 biggest overall gainers on the broadcast networks: Castle (+4.3 million), Modern Family (+4.2 million), Grey’s (+4.0 million), Scandal (+3.9 million) and S.H.I.E.L.D. (+3.9 million).

 

Nearly all of ABC’s key returning series are seeing bigger percentage gains among Adults 18-49 from L+SD to L+7 this year than last: Castle (+57% vs. +50%), Dancing with the Stars (+20% vs. +18%), Grey’s Anatomy (+68% vs. +50%), Last Man Standing (+46% vs. +40%), The Middle (+27% vs. +23%), Modern Family (+53% vs. +45%), Nashville (+71% vs. +57%), The Neighbors (+30% vs. +15%), Once Upon a Time (+55% vs. +42%), Revenge (+59% vs. +50%), Scandal (+53% vs. +43%) and Shark Tank (+32% vs. +21%).

 

  • Marvel’s Agents of S.H.I.E.L.D. is Tuesday’s #1 TV show this season with Adults 18-49 based on original telecasts, beating NBC’s The Voice by 4% (4.7 rating vs. 4.5 rating). In fact, based on first-run telecasts in the L+7 Adult 18-49 ratings, ABC claims the season’s #1 TV show on Tuesday (S.H.I.E.L.D. – 4.7 rating), the #1 show on Wednesday (Modern Family – 5.8), the #2 and #3 shows on Thursday (Grey’s – 4.7 – and Scandal – 4.6) and the #2 show on Friday (Shark Tank – 2.5).

 

  • Modern Family is the season’s #2 scripted series among Adults 18-49 on the broadcast networks (5.8).

 

  • ABC’s S.H.I.E.L.D. (4.7), Grey’s Anatomy (4.7) and Scandal (4.6) place among the season’s four highest-rated broadcast dramas among Adults 18-49.

 

 

Source: The Nielsen Company, as dated. Network averages based on all programming. Program rankers based on regular, original telecasts only.

 

blog comments powered by Disqus