NBC’s ‘Women of SNL’ Encore Rules Thursday’s 9-11PM Timeslot

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The Women of SNL

via press release:

  • An encore telecast of “The Women of SNL” (1.3/4 in adults 18-49, 4.0 million viewers overall from 9-11 p.m. ET) won the two-hour time period among ABC, CBS and NBC in adults 18-49, adults 18-34, adults 25-54 and other key demos.
 
  • For its second hour from 10-11 p.m., “The Women of SNL” rebroadcast ranked #1 among ABC, CBS and NBC in every key demographic.  From its first hour to its second, the “SNL” special grew by 17% in 18-49 rating (to a 1.4 from a 1.2) and 15% in total viewers (4.3 million vs. 3.7 million).
 
  • For the 10:30 lead-in to local news, “The Women of SNL” delivered a 29% margin of victory among ABC, CBS and NBC in the key news demo of adults 25-54 (with a 1.8 rating vs. a 1.4 for CBS’s second-place “Elementary” encore).  The “SNL” special led the 10:30 half-hour among those nets in every key demographic.
 
  • A rebroadcast of “Parks and Recreation” averaged a 0.6/2 in 18-49 and 2.1 million viewers overall from 8-9 p.m. ET.
 
  • For the night, NBC is tied for #2 in adults 18-49 among the Big 4 nets, tied for #1 in adults 18-34 and #1 outright among those nets in men 18-34.
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