NBC's 'Dateline' Wins the Friday 8PM Hour

Categories: Network TV Press Releases

Written By

December 28th, 2013

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via press note:

  • An encore telecast of “Dateline NBC” (1.1/4 in 18-49, 6.3 million viewers overall from 8-9 p.m. ET) won the time period among ABC, CBS, NBC and Fox in adults 18-49, adults 25-54, adults 18-34, total viewers and all key adult-female demos.   “Dateline” reported NBC’s biggest overall audience in the time period in three weeks (since Dec. 6) and equaled the network’s highest 18-49 rating in the slot over that span.
 
  • The NBC News Special “What We Wasted Our Year On” (1.0/3 in 18-49, 4.1 million viewers overall from 9-10 p.m. ET) retained 91% of its adult 18-49 lead-in and 100% of its adult 18-34 lead-in (0.7 vs. 0.7).  “What We Wasted Our Year On” tied for #2 in the time period among ABC, CBS, NBC and Fox in adults 18-49, tied for #1 in adults 18-34 and was #1 outright among those nets in women 18-34.
 
  • A 10-11 p.m. ET rebroadcast of “Grimm” averaged a 0.5/2 in 18-49 and 2.1 million viewers overall
 
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