TV Ratings Sunday: 'Kennedy Center Honors' Hits All-Time Low as Football Easily Dominates Night

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December 30th, 2013

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Adults 18-49: Rating/Share 6.5/17 2.9/8 1.8/5 1.1/3 0.7/2
Adults 18-34: Rating/Share 5.5/17 2.7/9 1.3/4 0.8/3 0.6/2
Total Viewers (million) 19.229 8.734 9.782 4.229 2.062

NOTE: Due to the nature of live  programming the ratings for NBC, FOX & CBS (NFL Football & Overrun)  are approximate and subject to more than the typical adjustments in the final numbers.   

NBC was number one among adults 18-49 and with total viewers. 

On NBC  Sunday Night Football, (Eagles-Cowboys) scored a preliminary 8.1, way up from last week's preliminary 5.5  adults 18-49 rating.

On CBS, The Kennedy Center Honors earned a 0.9 adults 18-49 rating, down half a ratings point from last year's special, which earned a 1.4 adults 18-49 rating and marks an all-time low since the special began airing in 1991.

Broadcast primetime ratings for Sunday, December 29, 2013:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00PM FOX Football Overrun (7:00-7:30PM) 4.8 14 17.72
CBS Football Overrun (7:00 - 8:00PM) 4.0 11 15.71
NBC Football Night in America 1.9 6 6.49
ABC America's Funniest Home Videos -R 1.1 3 5.78
7:30PM FOX The OT 4.5 13 14.55
NBC Football Night in America 3.1 9 9.38
8:00 PM NBC Football Night in America/ Pre-Kick 6.2 17 18.69
FOX The Simpsons -R 2.2 6 5.91
CBS 60 Minutes -R 1.5 4 9.24
ABC Harry Potter and the Sorcerer's Stone -R (8-11PM) 1.1 3 3.71
8:30PM NBC Sunday Night Football (8:30-11PM) 8.1 21 23.90
FOX The Simpsons -R 1.7 5 4.22
9:00PM FOX Family Guy -R 1.7 4 3.83
CBS Kennedy Center Honors (9-11PM) 0.9 2 7.09
9:30PM FOX Animation Domination High Def -R 0.9 2 2.16

Nielsen TV Ratings: ©2013 The Nielsen Company. All Rights Reserved.




Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • romo

    SNF didnt beat last year….told you.

  • E

    Bad move by CBS to move the Kennedy Center show to Sunday night. They should have never put this up against football. This has always been very successful during the holidays. CBS should have put this on either Thursday, Dec 26, or tonight, Dec 30.

  • Dan S

    The KCH show had a decent enough sized audience. Unfortunately it skewers towards old farts like me over 50.

  • a p garcia

    I am over 50 but a lover of football sorry KCH!!!!

  • cc

    Really surprised KCH didn’t do better. Wasn’t interested in snf, so put that on. A very enjoyable show.

  • grey

    This was actually one of the better “Kennedy Center Honnors” in a really, *really,* long time. I didn’t drift off to sleep one single time. LOL!

  • grey

    “This was actually one of the better “Kennedy Center Honnors” in a really, *really,* long time. I didn’t drift off to sleep one single time. LOL!”

    … And I’m on the west coast so it wasn’t in competetion with SNF. It would be interesting to see the west coast numbers vs the east coast numbers.

  • josh

    Revenge and TGW are back next week ! Can`t wait,..

  • jj

    Everyone has to wait for the final ratings. Because evrythong on here seems way off. Look at the overrun on fox and cbs. Haha The game on fox between the packers and bears might be close to 30 million. So is the eagles vs cowboys. So these damn prelims are annoying and worthless when it comes to sports.

  • Bob

    Who wants to see the Obamas on TV. He is on enough. America is smartening up FINALLY.

  • noname_rex

    Or maybe Bob, since there were two NFL Overruns plus Sunday Night Football, the Kennedy Center Honors never stood a chance. Even if NFL didn’t overrun on Fox and CBS, the Honors wouldn’t have stood a chance against Sunday Night Football.

    That’s just a silly statement on your part.

  • joel

    I didn’t bother to look at KCH because I knew nothing could top Led Zeppelin and David Letterman from last year.

  • brutony!

    Of course, NOTHING beats my Eagles-this was even better than last weeks, which was a ratings bonus! But last night was a ratings bonanza! Fly Eagles Fly! And of course, no one wants to see ANOTHER show featuring Americas least fav couple, The Nobamas!

  • jj

    Come on we all know football is bigger than the president, congress and government combined in america.

  • Badlands

    Are you people so ignorant not to realize the Kennedy Center Awards have nothing to do with the Obamas? Sure, they sit in the mezzanine box with the recipients, like every first couple since the KCH originated. The most political person who actually spoke during the awards was Bill O’Reilly.

  • joel

    It’s too bad there isn’t an IQ test required for people applying for internet access.

  • dan

    put KCH ON PBS

  • Ellen S

    I watched it, but this was an underwhelming Kennedy Center Honors. Last year’s was great. I’ve watched the Led Zep portion from last year numerous times, it was worth it just to watch Heart move Robert Plant to tears.

  • Cath

    I always watch the Kennedy Center Honors but even I wanted to see Dallas lose. I think CBS deliberately put the Honors on opposite football. They knew the earlier football game would run long and needed to fill the space afterwards. Why else have 60 Minutes as a clip show?

  • mary 1

    Too bad the actual amount of people who watch don’t count considering the over 7 million viewers who actually tuned in to watch the show. Advertisers need to stop acting like those viewers don’t count or don’t make purchases and maybe start catering to that age bracket.

    Obviously the Kennedy Center Honors appeals to older people and at some point you’ve got to start asking what exactly is wrong with that. Green dollars is green dollars. And I don’t believe in the whole you must get the young viewers to get them to have brand loyalty. Those are the people least likely to remain loyal to a brand. Older people are an underserved market and advertisers are really dumb to write them off as it’s the market with disposable income.

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