'The Taste' Beats NBC's Comedy Premiere Block and The Assets Nearly Ties Parenthood at 10pm

Categories: Network TV Press Releases

Written By

January 3rd, 2014


via press release:

ABC Thursday Prime (8-11pm – 4.4 million and 1.1/3 in AD18-49):  Featuring the season premiere of The Taste and the first part of The Assets mini-series (ABC’s new 8-week Thursday line-up until the mid-season return of its dramas in February), the Net took second place on Thursday, outdrawing NBC’s premiere line-up by 33% in Total Viewers (4.4 million vs. 3.3 million) and tying in Adults 18-49 (1.1/3).


The Taste (8-10pm – 4.7 million and 1.2/3 in AD18-49): Taking second place from 8-10pm to CBS, ABC’s Season 2 premiere of The Taste (4.7 million and 1.2/3) beat out NBC’s 2-hour comedy premiere block by strong margins (Community/Community/Sean Saves the World/Michael J Fox Show = 3.0 million and 1.0/3), leading by 57% in Total Viewers and by 20% in Adults 18-49.  The ABC unscripted series built 8% in Adults 18-49 from its first hour to it second hour.


·         The Taste was up 34% over its Season 1 finale in Total Viewers and held steady Adults 18-49 (3.5 million and 1.2/3 on 3/12/13), outdrawing the final 3 telecasts of its first season – best since 2/19/13.  Please note: The Taste debuted last year in late-January with higher overall viewing levels on Tuesday night against repeat competition on CBS.


The Assets (10-11pm – 3.8 million and 0.7/2 in AD18-49): Part 1 of the 8-part mini-series, ABC’s The Asset drew 3.8 million viewers to nearly catch NBC’s time-period established Parenthood (4.0 million) in the 10pm hour, pacing within just 200k viewers of the NBC veteran drama.

  • Fred

    Oh my.
    So desperate not even funny anymore.

  • diegobitch

    ABC’s press release just can’t fix the failure. In three weeks The Taste will go 0.8-0.7 and The Assets 0.5-0.4 if it doesn’t get bumped before.

  • DenverDean

    Trend all season for ABC and NBC to tout total viewers when demo flop. It’s funny how they slammed CBS for years on this stat.

  • John A

    The Assets will be pulled after episode 2.

  • Babar


    I am laughing so hard.

  • HeadlessHorseman

    Sad. Just plain sad.

  • Ray

    I’ve seen tons of pathetic ABC PR’s before (you all thought the PR’s for Sunday ratings were bad–this just tops that). This has got to be the most pathetic ABC PR ever. Its laughable how they try to make a 0.7, for a series premiere look good. That has got to be the lowest series premiere in ABC history, even for midseason, even for a miniseries. It is still pathetic when reruns of the Wednesday/Tuesday comedies & Shark Tank could easily top that.

  • American

    Only ABC…

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