'Dateline' Notches Highest Adults 18-49 Rating in a Year

Categories: Network TV Press Releases

Written By

January 4th, 2014

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via press release:

 

Friday Primetime Results:

 

  • Dateline NBC” (1.5/5 in 18-49, 7.9 million viewers overall from 8-9 p.m. ET) reported its highest Friday adult 18-49 rating in the past year, since also delivering a 1.5 on Jan. 4, 2013.  Last night’s Dateline NBC” tied for the #1 non-sports rating of the night on ABC, CBS, NBC and Fox in 18-49 with ABC’s 10-11 p.m. “20/20.”

 

  • In total viewers, it was the top Friday “Dateline in more than two and a half years (since March 25, 2011, 8.150 million).  “Dateline” is currently the #1 Big 4 show of the night in total viewers with 7.854 million.

 

  • In adults 25-54, “Dateline (2.2 rating) scored the top Big 4 rating of the night, excluding sports, while achieving the show’s top Friday rating in 25-54 since Dec. 28, 2012.

 

  • Grimm (1.4/4 in 18-49, 5.6 million viewers overall at 9 p.m. ET) jumped 17% versus its prior original in 18-49 (1.2/4 on Dec. 13), an episode that was heavily time-shifted, growing by +118% going from L+SD to L+7 (see details below).   Last night’s telecast was also up by 15% in total viewers versus the prior “Grimm” original three weeks ago (5.597 million vs. 4.884 million).

 

  • Grimm” tied for the #3 non-sports rating of the night on the Big 4 in 18-49 (matching ABC’s “Shark Tank” encore), behind only “Dateline NBC” and “20/20.”  In the time period, “Grimm” tied for the #1 non-sports rating on those networks with “Shark Tank” and was #1 outright on the Big 4 in women 18-34, 18-49 and 25-54.

 

  • L+7 Time-Shifting: Note that the prior “Grimm” telecast grew by +118% going from these next-day “live plus same day” results to “live plus seven day” (to a 2.57 from a 1.18 on Dec. 13).  The most recentDracula” grew by 68% (to a 1.91 from a 1.14 on Dec. 6).

 

  • With its first telecast in four weeks, “Dracula averaged a 0.9/3 in 18-49 and 3.0 million viewers overall at 10 p.m. ET, matching its 18-49 rating from three of the show’s prior four telecasts.

 

  • L+7 Time-Shifting: Note that the previous “Dracula” grew by +68% going from these next-day “live plus same day” results to “live plus seven day” (to a 1.91 from a 1.14 on Dec. 6).
 
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