49ers-Packers Ranks as Highest-Rated NFL Wildcard Game in More than 25 Years

49ers Packers Wild Card Game

via press release:

49ERS – PACKERS RANKS AS HIGHEST-RATED NFL WILDCARD GAME IN MORE THAN 25 YEARS; OVER 47 MILLION WATCH

Yesterday’s 2014 NFC Wildcard playoff game between the San Francisco 49ers and Green Bay Packers, decided on a field goal as the game clock expired, was record-setting, posting stratospheric audience figures for FOX.  The game notched a tremendous 25.8/41 household rating/share, with 47.1 million viewers, making it the highest-rated NFL Wildcard Playoff Game on any network since at least 1988, six years before the NFL came to FOX.  Year-to-year, the game is +20% in rating and +24% in audience over last year’s match-up between Seattle and Washington (21.5/36, 38.1 million viewers).

 

Additional highlights are as follows:

–       Ranks as the highest-rated and most-watched telecast of any kind since last year’s Super Bowl

–       Projects to easily rank as the highest-rated and most-watched playoff game of the weekend

–       Posted significant female demographic increases, all of which are FOX’s best-ever for an NFC Wildcard Game:

o   W18-34 – +27% (9.8 vs. 7.7)

o   W18-49 – +23% (11.3 vs. 9.2)

o   W25-54 – +24% (13.3 vs. 10.7)

–       Average viewership beats every NFC Divisional Playoff Game FOX Sports has ever broadcast and 13 of 19 NFC Championship Games

–       FOX’s 7th most-watched non-Super Bowl event ever

–       Home Markets: San Francisco – 40.0/74; Milwaukee – 58.0/80

–       Game opened at 22.0/38 with 38.7 million viewers at 4:42 PM ET; peaked in the final half hour at 28.9/42 with over 53.4 viewers from 7:30-7:51 PM ET

 

Source: Nielsen Media Research

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