49ers-Packers Ranks as Highest-Rated NFL Wildcard Game in More than 25 Years

Categories: Network TV Press Releases

Written By

January 6th, 2014

49ers Packers Wild Card Game

via press release:


Yesterday’s 2014 NFC Wildcard playoff game between the San Francisco 49ers and Green Bay Packers, decided on a field goal as the game clock expired, was record-setting, posting stratospheric audience figures for FOX.  The game notched a tremendous 25.8/41 household rating/share, with 47.1 million viewers, making it the highest-rated NFL Wildcard Playoff Game on any network since at least 1988, six years before the NFL came to FOX.  Year-to-year, the game is +20% in rating and +24% in audience over last year’s match-up between Seattle and Washington (21.5/36, 38.1 million viewers).


Additional highlights are as follows:

-       Ranks as the highest-rated and most-watched telecast of any kind since last year’s Super Bowl

-       Projects to easily rank as the highest-rated and most-watched playoff game of the weekend

-       Posted significant female demographic increases, all of which are FOX’s best-ever for an NFC Wildcard Game:

o   W18-34 - +27% (9.8 vs. 7.7)

o   W18-49 - +23% (11.3 vs. 9.2)

o   W25-54 - +24% (13.3 vs. 10.7)

-       Average viewership beats every NFC Divisional Playoff Game FOX Sports has ever broadcast and 13 of 19 NFC Championship Games

-       FOX’s 7th most-watched non-Super Bowl event ever

-       Home Markets: San Francisco - 40.0/74; Milwaukee - 58.0/80

-       Game opened at 22.0/38 with 38.7 million viewers at 4:42 PM ET; peaked in the final half hour at 28.9/42 with over 53.4 viewers from 7:30-7:51 PM ET


Source: Nielsen Media Research

  • jj

    Yeeesssssssss!!! That is AMAZING!

  • MBmomof3

    Great game…even when the Packers lose, I still love ’em. There is always next season. Here’s to an injury-free 2014!

  • Tom


  • DSeb

    For the life of me, I can’t figure out WHY McCarthy tried 2 passing
    attempts on their last scoring drive from a 1st and Goal on the 9-yard
    line. Why not just run it in? It was working throughout the game for them!
    When they threw the first one, I said they’re going to mess this up and have to settle for a FG and Kapernick is going to pick them apart over the last 5 minutes and kick a FG to win. What are you doing, McCarthy?!

    Sure enough. I hate it when I’m right.

  • hudson2647

    That’s what I’m talking about! Let’s go NINERS! Quest for SIX!

  • Edward

    If the NFL gets a Brady,Luck vs Manning in the AFC it’ll be close to 55million…Crazy….The NFL is the king everyone else is second place

  • ME1

    49ers LORE! Quest for Six! YES!

  • Jagger Dagger

    25.8 rating for a wild card playoff game.
    What an absolute f’n beast the NFL is now. I can’t imagine what kind of money will be thrown at the next NFL tv rights contract.

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