CBS Daytime Posts Double-Digit Growth in Fourth Quarter; 'The Young and the Restless' First in Women 25-54 & 18-49

Categories: Network TV Press Releases

Written By

January 6th, 2014

young and the restless bumper

via press release:

CBS DAYTIME POSTS DOUBLE-DIGIT GROWTH IN FOURTH QUARTER

All Programs Post Year-to-Year Growth in Viewers While Up or Even in Women 25-54 and Women 18-49

 

"The Young and The Restless" First in Women 25-54 and Women 18-49

 

"The Talk" Delivers its Best-Ever Fourth Quarter

 

            CBS's #1 daytime lineup posted double-digit growth in the fourth quarter, with all of the Network's programs delivering year-to-year increases in viewers and remaining up or even in key women demographics, according to Nielsen most current ratings for the fourth quarter ending Dec. 29.

 

For the quarter, CBS Daytime was up +14% in viewers, +8% in women 25-54 and +11% in women 18-49 compared to a year ago.  THE YOUNG AND The Restless was the #1 daytime drama in viewers, women 25-54 and women 18-49 (tie), while THE TALK delivered its best-ever fourth quarter in viewers and women 25-54.

 

Viewers                       W25-54                       W18-49

 

LMAD 1 4th Qtr 2013 2.96m                          0.9/6                            0.7/5

LMAD 1 3rd Qtr 2012 2.50m                          0.8/5                            0.6/4

+18%                           +13%                           +17%

 

LMAD 2 4th Qtr 2013 3.43m                          1.0/7                            0.8/6

LMAD 2 4th Qtr 2012 2.90m                          0.9/5                            0.7.5

+18%                           +11%                           +14%

 

TPIR 1 4th Qtr 2013                4.83m                          1.3/8                            0.9/6

TPIR 1 4th Qtr 2012                4.25m                          1.2/7                            0.8/6

+14%                           +8%                             +13%

 

TPIR 2 4th Qtr 2013                5.62m                          1.5/9                            1.0/7

TPIR 2 4th Qtr 2012                5.12m                          1.4/9                            0.9/6

+10%                           +7%                             +11%

 

Y&R 4th Qtr 2013                   5.14m                          2.1/13                          1.4/9

Y&R 4th Qtr 2012                   4.72m                          2.1/13                          1.4/9

+9%                             nc                                nc

 

B&B 4th Qtr 2013                   3.87m                          1.5/9                            1.1/7

B&B 4th Qtr 2012                   3.40m                          1.5/9                            1.1/7

+14%                           nc                                nc

 

THE TALK 4th Qtr 2013        2.78m                          1.1/7                            0.7/5

THE TALK 4th Qtr 2012        2.32m                          1.0/6                            0.7/4

+20%                           +10%                           nc

 
  • moshane58

    Hope the soaps keep rising…

  • moshane58

    Seen every soap rating but GH.. Where is GH?

  • PatF

    YR averaging over 5.1 mil viewers for the QUARTER is actually pretty huge. The negative behind the scenes antics don’t matter much to the average viewers who mostly don’t read blogs or daytime sites.

    Congrats to CBS, but they need to reign in Phelps ASAP.

  • robert

    With all the negativity towards Y&R, it still brings in big ratings. The soap has improved over the past couple of weeks.

  • Ginger Eliz

    Jill Farren Phelps is doing just FINE on Y&R! Go Jill!!!!

  • MBmomof3

    WOW! Impressive gains. Congrats to all involved.

  • Mike

    I bet since they already have the ratings for the week of Christmas (23rd-27th) — my bet is that we will not see the ratings for the week of the 16th to 20th.

    They will probably just release last week since they are 2 weeks behind.

  • Derrick

    CBS is on a roll………..Go Y&R which is VERY impressive and B&B!

  • Kelby

    Y&R is a mess. I can not watch any part of this show anymore. I have felt this way for years now. Every character and story is ruined. JFP stinks, MAB stunk, the head honchos before that blew. Y&R has not been outstanding since 1997. It has all been downhill since then. The talent that they do have, they do not use like they should and on top of that, there is an a.s load of new faces/recasts, they are writing off good actors/characters and Nikki has a long lost son….omg….where is my kit kat. There is nothing to bring me back. Plot point to plot point. Character means nothing to this show anymore. Far cry from what it use to be.

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