'Days of Our Lives' Equals Its Biggest 4th-Quarter Women 18-49 Audience Since 2010

Categories: Network TV Press Releases

Written By

January 6th, 2014

days of our lives

via press release:


For the Quarter, ‘Days’ Is Up 12% in Both the Women 18-49 and 25-54 Demos vs. One Year Ago and Up 9% in Total Viewers

UNIVERSAL CITY, Calif. – Jan. 6, 2014 – “Days of our Lives” has equaled its biggest women 18-49 audience for a fourth quarter in three years and generated its biggest overall audience for a fourth quarter in four years, according to “live plus same day” viewing figures for the week of Dec. 2-6 from Nielsen Media Research.

For the week of Dec. 23-27, "Days of our Lives" (0.8 rating, 5 share among women 18-49, 0.4 rating among women 18-34) tied for #7 among network daytime series in the women 18-49 demographic and tied for #9 in the women 18-34 race.

The holiday week concluded the fourth quarter of 2013 for "Days of our Lives," which tied for #6 among network daytime series in the women 18-49 category with an average 1.1 rating and tied for #5 in the women 18-34 demo with a 0.6.

For the quarter, "Days of our Lives" finished up 7% in the women 18-34 category (with 216,000 women 18-34 this year vs. last year’s 201,000), up 12% in the women 18-49 race (692,000 vs. 616,000), up 12% in the women 25-54 demo (844,000 vs. 755,000) and up 9% in total viewers (2.8 million vs. 2.6 million).

“Days of our Lives” equaled its biggest women 18-49 audience for a fourth quarter in three years, since averaging 790,000 in 2010; attracted its biggest women 25-54 audience in those same three years since attracting 956,000 in the fourth quarter of 2010; and generated its biggest fourth-quarter overall audience in four years, since averaging 3.2 million in 2009.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Fourth-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

  • MBmomof3

    YEAH! Loving DOOL. Congrats to all involved.

  • moshane58

    Congrats to Days…

  • PatF

    Good for Days!

  • hudson2647

    Well deserved DAYS…. Hoping the Abby/EJ/Sami storyline is written well to keep the ratings spike!!

  • Derrick

    Go DAYS!

  • John Black

    Where are the daytime soap opera ratings??? The last one posted was Dec 20th!

  • Kelby

    Oh please. Days of our Lives can not tell a story to save their “lives”. It is pitiful. There are several good actors on that show, but still no good stories. Chandler Massey was one of the most promising younger actors on there and he is leaving. Such a shame. His storyline was awful, but his acting was not. Most of the time. Sometimes he would look like he was ready to laugh when he was supposed to be serious, but….whatever. I wish him well. I would want to laugh to, if they wanted me to act out the sh.t they wanted him to act. I am gay, but all of the sudden I am going to get a b.ner for an old girlfriend of mine….because I am stressed one day and get her pregnant. This show is years beyond lucky to be on the air.

  • Paul

    I, too, would like to know what happened to the weekly ratings. Everyone used to get them from Soap Opera Network, but that site hasn’t posted them since before the holidays. Very strange.

  • Sasha

    @Kelby: In reality, a coming-out process doesn’t always go as smoothly as some people may have made you believe. Will’s journey wasn’t so far away from what is actually happening in many cases, and I believe DAYS has told this story in a very interesting and respectful way, showing us that family doesn’t always look like the traditional, heteronormative model.

    And ALL the actors involved have been doing an amazing job. It’s very sad that Chandler Massey has left, but I love Freddie Smith (Sonny) and so many other actors just as much. There’s a reason why WilSon has inspired so many fans not only in the US but all around the world. And I’m very happy that this wonderful and important story is going to continue.

    Congrats to DAYS!!

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