‘Days of Our Lives’ Equals Its Biggest 4th-Quarter Women 18-49 Audience Since 2010

days of our lives

via press release:

‘DAYS OF OUR LIVES’ EQUALS ITS BIGGEST 4TH-QUARTER WOMEN 18-49 AUDIENCE SINCE 2010 AND DELIVERS ITS TOP 4TH-QUARTER OVERALL AUDIENCE SINCE ’09

For the Quarter, ‘Days’ Is Up 12% in Both the Women 18-49 and 25-54 Demos vs. One Year Ago and Up 9% in Total Viewers

UNIVERSAL CITY, Calif. – Jan. 6, 2014 – “Days of our Lives” has equaled its biggest women 18-49 audience for a fourth quarter in three years and generated its biggest overall audience for a fourth quarter in four years, according to “live plus same day” viewing figures for the week of Dec. 2-6 from Nielsen Media Research.

For the week of Dec. 23-27, “Days of our Lives” (0.8 rating, 5 share among women 18-49, 0.4 rating among women 18-34) tied for #7 among network daytime series in the women 18-49 demographic and tied for #9 in the women 18-34 race.

The holiday week concluded the fourth quarter of 2013 for “Days of our Lives,” which tied for #6 among network daytime series in the women 18-49 category with an average 1.1 rating and tied for #5 in the women 18-34 demo with a 0.6.

For the quarter, “Days of our Lives” finished up 7% in the women 18-34 category (with 216,000 women 18-34 this year vs. last year’s 201,000), up 12% in the women 18-49 race (692,000 vs. 616,000), up 12% in the women 25-54 demo (844,000 vs. 755,000) and up 9% in total viewers (2.8 million vs. 2.6 million).

“Days of our Lives” equaled its biggest women 18-49 audience for a fourth quarter in three years, since averaging 790,000 in 2010; attracted its biggest women 25-54 audience in those same three years since attracting 956,000 in the fourth quarter of 2010; and generated its biggest fourth-quarter overall audience in four years, since averaging 3.2 million in 2009.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Fourth-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

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