Liga MX Season Opening Weekend on Univision Networks Delivered Most-Watched Weekend of LMX Action

Categories: Network TV Press Releases

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January 7th, 2014

Liga-MX-Apertura-2013-Final-Preview

via press release:

LIGA MX SEASON OPENING WEEKEND ON UNIVISION NETWORKS DELIVERED MOST-WATCHED WEEKEND OF LMX ACTION

 

LMX Season Opener on Univision Deportes Network Outperformed English Premier League Matches and NBA Games Last Week


  • Univision Networks broadcast of eight Liga MX Opening Season matches was the most-watched weekend of LMX action in almost two years with Total Viewers and Adults 18-49.

 

  • The LMX season opening match of Santos vs. Chivas, which aired on Univision Deportes Network from 10:24 p.m. to 12:30 a.m. ET on Friday, January 3, 2014, delivered an average of 513,000 Total Viewers and 371,000 Adults 18-49:
    • Outperforming all three live English Premier League matches on NBC Sports Network last week as well as the two live NHL games on NBC Sports Network last week
    • Out-delivered all five live NBA games on NBA TV last week

 

  • The Club America vs. Tigres match, which aired on Univision Network from 5:55 p.m. to 8:00 p.m. on Saturday, January 4, 2014, delivered 1.1 million Total Viewers and 601,000 Adults 18-49.

 

  • The Monterrey vs. Cruz Azul, which aired on UniMás from 7:56 p.m. to 10:00 p.m. on Saturday, January 4, 2014, delivered 690,000 Total Viewers and 390,000 Adults 18-49.

 

Source: The Nielsen Company, NPM, L+SD data

 

 
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