NBC’s ‘The Biggest Loser’ Launches Google + Hangout Series & Pinterest Partnership
via press release:
NBC’S ‘THE BIGGEST LOSER’ LAUNCHES GOOGLE+ HANGOUT SERIES AND PINTEREST PARTNERSHIP GIVING FANS EXCLUSIVE DIGITAL CONTENT AND EXPERT ADVICE
The Extended Digital Experience Begins Wednesday, January 8th and Features “The Biggest Loser” Talent and Experts, including Trainer Dolvett Quince, Season 14 Winner Danni Allen, Chef Devin Alexander and More
UNIVERSAL CITY, Calif. – January 7, 2014 – NBC and Shine America are launching two unique partnerships with Pinterest and Google+ to promote “The Biggest Loser” (Tuesdays at 8 p.m. ET) with exclusive digital content and expert advice based in fitness, food and lifestyle beginning tomorrow, Wednesday, January 8 and continuing through the series’ live season finale on Tuesday, February 4. “The Biggest Loser” is the first television series to do an interactive health and fitness series using the Google+ technology.
The announcement was made today by NBC, Shine America, Google+ and Pinterest.
“Being able to connect with viewers both on-and-off air allows ‘The Biggest Loser’ to create an immersive experience and share a wealth of information to help improve the lives of our viewers, ” said Vivi Zigler, President, Shine 360°, Shine America. “Pinterest and Google+ provide the show’s team of experts ideal platforms to share valuable health and fitness knowledge with fans.”
“‘The Biggest Loser’ continues to be at the forefront of personal weight loss and we hope fans will enjoy this unique access to our experts,” said Robert Hayes, Executive Vice President Digital Media. “Google+ and Pinterest are the perfect partners to provide viewers with direct health and fitness inspiration.”
In the first-of-its-kind five-week Google+ Hangout series, fans selected from social media will get unprecedented access to “The Biggest Loser” talent and experts including Trainer Dolvett Quince, Season 14 Winner Danni Allen, Dr. Robert Huizenga and more.
Each Hangout will focus on lifestyle themes addressed in the hit NBC series and provide health and fitness advice to maintain success beyond one’s New Year’s resolution. All Hangouts will be moderated by YouTube personality Sarah Fit, and the first Hangout debuts tomorrow night at 6 pm ET. Subsequent Hangouts will take place each Wednesday at 6 pm ET with the final hangout on Feb. 5, the day after the live finale. Hangouts are available for live viewing at https://plus.google.com/+biggestloser/posts and for viewing on demand after the live stream on Google+ and YouTube https://www.youtube.com/user/nbcbiggestloser
Building on the success of “The Biggest Loser” Season 14 partnership, Pinterest returns in Season 15 with new derivative content for a visual way for people to plan their future. During the January 14, January 21 and January 28 broadcasts of “The Biggest Loser,” viewers can visit the show’s official Pinterest page to see exclusive, detailed step-by-step recipes highlighting themes from that night’s episode. The recipes, demonstrated by The Biggest Loser Cookbook Chef Devin Alexander, provide viewers with healthy, quick-and-easy meals to stay on track and eat well.
“The Biggest Loser” is a production of Shine America and 25/7 Productions. Ben Silverman, Dave Broome, Eden Gaha, Lisa Hennessy, JD Roth and Todd A. Nelson are the executive producers.
For embeddable clips and full episodes from “The Biggest Loser,” please visit NBC.com’s official show site: http://www.nbc.com/the-biggest-loser/
ABOUT SHINE AMERICA
Shine America is a world leader in producing and distributing compelling scripted and unscripted television and digital content. Shine America is known for popular and award-winning original series including The Biggest Loser and The Face, as well as adaptations of Shine Group formats such as MasterChef, MasterChef Junior, Minute to Win It and the upcoming series Slide Show, as well as scripted series including The Bridge and upcoming Gracepoint. Shine America incorporates several divisions including unscripted format label Ardaban and Shine Latino, which develops and distributes original Spanish-language content to the U.S. marketplace.
The company also has a joint-venture with award-winning producer Nigel Lythgoe (Nigel Lythgoe Productions). The global Shine 360? division builds brands through the leveraging of its intellectual property and creating integrated marketing opportunities for advertisers. The company has also developed over 20 ground-breaking original online series on MSN, Yahoo!, YouTube premium channels and other platforms, many produced in partnership with global brands. Through Shine Group’s distribution arm, Shine International, Shine America distributes its extensive library of programming and formats to more than 150 countries. Visit www.shineamerica.com for further information.
ABOUT NBC ENTERTAINMENT
NBC Entertainment develops and schedules programming for the network’s primetime, late-night, and daytime schedules. NBC’s quality programs and balanced lineup have earned the network critical acclaim, numerous awards and ratings success. NBC has earned more Emmy Awards than any network in television history. NBC’s roster of popular scripted series includes the critically acclaimed “Parks and Recreation” and “Community,” as well as new comedies “The Michael J. Fox Show,” “Sean Saves the World” and “About a Boy.” NBC’s drama slate is highlighted by the buzzworthy new series “The Blacklist” and “Crisis,” veteran series “Law & Order: Special Victims Unit,” “Parenthood” and “Grimm,” and the acclaimed recent additions “Chicago Fire” and “Revolution.” Unscripted series for NBC include the vocal competition hit and 2013 Emmy winner “The Voice,” “The Biggest Loser” and the perennial #1 most-watched summer series, “America’s Got Talent.”
Google+ is a sharing and communications platform that brings your real-world friendships and relationships online for a fun, interactive experience–as well as lets you make new friends and connections with people who share your passions and interests. Much more than a social network, Google+ makes it even easier to use other Google products, share content, and use integrated text and video chat–all for free.