NFC Wildcard Playoff, Cotton Bowl & Sunday Animated Comedies Drive FOX’s Week

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via press release:

NFC WILDCARD PLAYOFF GAME, COTTON BOWL AND SUNDAY ANIMATED COMEDIES

DRIVE FOX’S WEEK

 

BOB’S BURGERS Delivers Highest Rating in One Year

 

FOX NFL SUNDAY Ranks As Television’s No. 1 Program of Week

 

As the holidays came to a close, FOX’s week was highlighted by the NFC WILDCARD PLAYOFF GAME and 2014 COTTON BOWL along with THE SIMPSONS, BOB’S BURGERS, FAMILY GUY and AMERICAN DAD, which led the network to a second-place finish among Adults 18-34.  BOB’S BURGERS delivered its highest-ratings among Adults 18-49 in one year.  In addition, FOX NFL SUNDAY won the week outright across all of television among Adults 18-49, Adults 18-34, Teens and Total Viewers.

 

FOX had:

 

  • 6 of the Top 20 programs among Adults 18-49: FOX NFC WILDCARD GAME (No. 1), THE SIMPSONS (No. 5), FAMILY GUY (No. 7), BOB’S BURGERS (No. 8), AMERICAN DAD (No. 10) and AT&T COTTON BOWL (No. 14).

 

  • 6 of the Top 20 programs among Adults 18-34: FOX NFC WILDCARD GAME (No. 1), THE SIMPSONS (No. 4), FAMILY GUY (No. 6), BOB’S BURGERS (No. 7), AMERICAN DAD (No. 9) and AT&T COTTON BOWL (No. 17).

 

  • 5 of the Top 20 programs among Teens: FOX NFC WILDCARD GAME (No. 1), AMERICAN DAD (No. 5 tie), THE SIMPSONS (No. 5 tie), FAMILY GUY (No. 8) and BOB’S BURGERS (No. 10).

 

  • 2 of the Top 20 programs among Total Viewers: FOX NFC WILDCARD GAME (No. 1) and THE SIMPSONS (No. 8).

 

 

FOX Program Ratings of the Week

 

 

 

 

Program and Nightly Highlights

 

Monday: With all of the broadcast networks in repeats, FOX placed fifth in prime among Adults 18-49 (0.8/2). An encore ALMOST HUMAN posted a 0.9/3 among Adults 18-49, followed by an encore SLEEPY HOLLOW, which delivered a 0.7/2.

 

Tuesday: FOX aired New Year’s Eve encore specials of DADS (0.7/2), BROOKLYN NINE-NINE (0.5/2), NEW GIRL (0.4/1) and THE MINDY PROJECT (0.3/1).

 

Wednesday: On Wednesday, back to back encore specials of DADS averaged a 0.8/2 from 8-9pm. In the 9pm hour, back to back encore specials of BROOKLYN NINE-NINE averaged a 0.6/2 among Adults 18-49.

 

Thursday: FOX aired encores of SLEEPY HOLLOW (0.6/2) and BONES (0.7/2).

 

Friday:  Oklahoma State and Missouri went head to head in the 2014 COTTON BOWL (1.9/6), giving FOX a nightly victory among Adults 18-49.

 

Saturday: FOX aired an encore ALMOST HUMAN at 8pm (0.3/1), followed by a SLEEPY HOLLOW encore at 9pm (0.4/1).

 

Sunday: FOX ranked No. 1 (7.7/19) among Adults 18-49 Sunday night with the NFC WILDCARD PLAYOFF overrun followed by the first all-original lineup of animated comedies in three weeks (since 12/15/13). The prime portion of the NFL Game from 7-7:51pm (17.3/43) and its post-game show from 7:51-8:07pm (10.0/25) pushed THE SIMPSONS to a start time of 8:07pm, with the rest of prime sliding. All four animated comedies were up significantly from their respective fall averages: THE SIMPSONS (+70%, 4.6/11 vs. 2.7/7), BOB’S BURGERS (+52%, 2.9/7 vs. 1.9/5), FAMILY GUY (+24%, 3.1/7 vs. 2.5/6) and AMERICAN DAD (+25%, 2.5/6 vs. 2.0/5).

 

 

DECEMBER 30, 2013 – JANUARY 5, 2014

 

TOTAL PRIMETIME

ADULTS 18?49           ADULTS 18?34           VIEWERS (Mil)

FOX    2.2/6                FOX    1.9/6                FOX    6.6

ABC    1.3/4                ABC    0.9/3                ABC    5.1

CBS    1.2/3                CBS    0.7/2                CBS    6.8

NBC    2.6/7                NBC    2.0/7                NBC    8.5

CW      0.4/1                CW      0.3/1                CW      1.1

UNI      1.0/3                UNI      0.8/3                UNI      2.6

TEL     0.5/2                TEL     0.5/2                TEL     1.3

 

 

About Fox Broadcasting Company

Fox Broadcasting Company (FOX) is a unit of News Corporation.  FOX has ranked No. 1 in the key adult demographic for the 8 of the past 10 seasons and continues to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.

 

 

 

 

 

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