via press release:
NICKELODEON KICKS OFF 2014 WITH GAINS
AMONG KIDS 2-11, KIDS 2-5 AND KIDS 6-11
Sam and Cat is Week’s Top Entertainment Show with Kids; SpongeBob is Week’s Top Animated Series
Paw Patrol, Bubble Guppies and Team Umizoomi are Week’s Top Three Preschool Series
NEW YORK – Jan. 7, 2014 – Nickelodeon opened the new year with year-over-year gains among Kids 2-11 (3.2/1.0M, +7%), Kids 2-5 (3.7/461K, +12%) and Kids 6-11 (2.9/557K, +7%) and averaged 1.9 million total viewers for the week (12/30/13-1/5/14).
Nick’s weekly ratings performance was driven by its hit live-action series Sam and Cat, which ranked as the top entertainment series for the week with Kids 2-11 (5.4/1.7M) and Kids 6-11 (6.8/1.3M). SpongeBob took the animation top spot for the week with Kids 2-11 (5.2/1.6M).
Paw Patrol led the week with preschoolers, averaging a 7.2/899K, followed by Bubble Guppies (7.1/885K) and Team Umizoomi (6.8/854K).
Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).