Solid Premiere for Test Run of Syndicated Talk Show ‘SERCH’


via press note:

SERCH, a new daytime talk show hosted by 1980s rapper MC Serch, began a four-week test run on eight Tribune stations on Monday, January 6.

  • The show premiered at a 1.1/3 in households for all telecasts across its eight markets, which was up 10% from its year-ago time periods.


  • It’s best market in households was Indianapolis, where it debuted at a 2.6/4, up 24% from what veteran Maury Povich had averaged in the same time period (12-noon on WXIN) last year .


  • In top market New York, SERCH pulled a 1.5/4 on WPIX at 4pm.  This was up 25% from what Maury averaged in the same slot last January.


  • Among W25-54, SERCH earned a 0.6/4 overall, which was even in rating and up a share point or 33% from its year-ago time period average of 0.6/3.


  • The show’s best performance in the key demo Monday was in New York, where it scored a 1.1/5 — up 57% from what Maury averaged in its time slot last January.
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