ABC's 'Marvel's Agents of S.H.I.E.L.D' Returns Up in Viewers

Categories: Network TV Press Releases

Written By

January 8th, 2014

Marvel's Agents of S.H.I.E.L.D. cast

via press note:

Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 6.5 million and 2.1/6 in AD18-49): Coming back to original for the first time in 4 weeks, ABC’s Marvel’s Agents of S.H.I.E.L.D. (2.1/6) earned second place in the 8pm hour to CBS’ top-rated NCIS among Adults 18-49, leading NBC’s Biggest Loser by 31% (1.6/5) and Fox’s comedies by 40% (Dads/Brooklyn Nine-Nine = 1.5/4).  In addition, the ABC freshman drama was the #1 series in its time period with Men 18-34 for its 11th consecutive first-run broadcast.   


  • S.H.I.E.L.D. was up over its most recent original’s Fast Affiliate numbers on 12/10/13 in Total Viewers (+10% - 6.5 million vs. 5.9 million) and Adults 18-49 (+5% - 2.1/6 vs. 2.0/6)In addition, the show spiked 16% in Adults 18-34 from its last original.


  • Season to date in Nielsen’s Live + 7 Day ratings for original airings (9/23-12/22/13), ABC’s Marvel’s Agents of S.H.I.E.L.D. is Tuesday’s #1 TV show this season in Adults 18-49 (4.6 rating), leading NBC’s The Voice by 2% (4.5 rating) and CBS’ NCIS by 12% (4.1 rating).


The Goldbergs (9-9:30pm – 5.4 million and 1.7/5 in AD18-49):

In the 9pm half-hour, ABC’s The Goldbergs returned up 13% in Total Viewers and 6% from its last original in Adults 18-49 to its best numbers since October and November, respectively – since 10/29/13 and 11/12/13, respectively.  Beating Fox’s New Girl (3.2 million and 1.6/4) head-to-head in the half-hour in Total Viewers and Adults 18-49, the ABC freshman was Tuesday’s #1 comedy.


  • The Goldbergs continued to grow its time period year to year, boosting the half-hour by 46% in Total Viewers and 21% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.7 million and 1.4/4 on 01/08/13).


Trophy Wife (9:30-10pm – 3.9 million and 1.2/3 in AD18-49):

In the 9:30pm half-hour, ABC’s Trophy Wife was up 11% in Total Viewers and held steady in Adults 18-49 with its last original to draw its biggest audience since October – since 10/29/13. 


  • Like its lead-in, Trophy Wife improved its half-hour year to year, topping original comedy programming on the same night last year by 26% in Total Viewers and by 9% in Adults 18-49 (B---- in Apt 23 = 3.1 million and 1.1/3 on 01/08/13).


Killer Women (10-11pm – 3.9 million and 0.9/2 in AD18-49):

Holding its Total Viewer lead-in at 10pm, ABC’s debut of Killer Women drew ABC’s biggest audience with original series programming in the hour in 14 weeks – since 9/24/13. 


  • JeffT

    Gotta love the PR folks at ABC.

  • Whoa

    Yeah soon they will gat a season 2

  • HeadlessHorseman

    Holding its Total Viewer lead-in at 10pm, ABC’s debut of Killer Women drew ABC’s biggest audience with original series programming in the hour in 14 weeks – since 9/24/13.

    So since Lucky 7? This is an all new low ABC.

  • Mark

    What other “original series programming” has ABC aired in that timeslot since Lucky 7??

  • Shepherd

    I saw an article where one of the actors from AoS was saying the spring premier was going to be so baddass that he wouldn’t let his daughter watch. I’m guessing the jump in non 18-49 viewers were a bunch of young teens thinking they would get to see some R rated action.

    Sorry ABC, you’re ranking No.4 this season in my book.

  • LisaM

    Best epi last night.

  • romo

    Fell asleep during it had to rewind dvr.


    AGAIN, I ask: WHY all the HATE for ‘Agents of S.H.I.E.L.D.’???!!!

    It seems that many fellow TV Ratings buffs CAN’T HELP THEMSELVES but to undersell a genre-friendly freshman drama IN DIRECT COMPETITION with ‘NCIS’, oftentimes finding glee in its potential demise and NOT BELIEVING IT was its ratings are stable.

    The series is finally starting to find it’s footing and, like it or not, it ties into the Marvel Cinematic Universe

  • Tate

    LOL@ people saying this is all PR. Guess what? The 7 day numbers are used for EVERY TV show and Shield wins he 18-49 group. There’s no spin, just numbers. I don’t get why people are actively cheering for the show to fail. Simple solution: if you don’t like it don’t watch. Crazy idea right?

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