ABC’s ‘Marvel’s Agents of S.H.I.E.L.D’ Returns Up in Viewers

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Marvel's Agents of S.H.I.E.L.D. cast

via press note:

Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 6.5 million and 2.1/6 in AD18-49): Coming back to original for the first time in 4 weeks, ABC’s Marvel’s Agents of S.H.I.E.L.D. (2.1/6) earned second place in the 8pm hour to CBS’ top-rated NCIS among Adults 18-49, leading NBC’s Biggest Loser by 31% (1.6/5) and Fox’s comedies by 40% (Dads/Brooklyn Nine-Nine = 1.5/4).  In addition, the ABC freshman drama was the #1 series in its time period with Men 18-34 for its 11th consecutive first-run broadcast.   


  • S.H.I.E.L.D. was up over its most recent original’s Fast Affiliate numbers on 12/10/13 in Total Viewers (+10% – 6.5 million vs. 5.9 million) and Adults 18-49 (+5% – 2.1/6 vs. 2.0/6)In addition, the show spiked 16% in Adults 18-34 from its last original.


  • Season to date in Nielsen’s Live + 7 Day ratings for original airings (9/23-12/22/13), ABC’s Marvel’s Agents of S.H.I.E.L.D. is Tuesday’s #1 TV show this season in Adults 18-49 (4.6 rating), leading NBC’s The Voice by 2% (4.5 rating) and CBS’ NCIS by 12% (4.1 rating).


The Goldbergs (9-9:30pm – 5.4 million and 1.7/5 in AD18-49):

In the 9pm half-hour, ABC’s The Goldbergs returned up 13% in Total Viewers and 6% from its last original in Adults 18-49 to its best numbers since October and November, respectively – since 10/29/13 and 11/12/13, respectively.  Beating Fox’s New Girl (3.2 million and 1.6/4) head-to-head in the half-hour in Total Viewers and Adults 18-49, the ABC freshman was Tuesday’s #1 comedy.


  • The Goldbergs continued to grow its time period year to year, boosting the half-hour by 46% in Total Viewers and 21% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.7 million and 1.4/4 on 01/08/13).


Trophy Wife (9:30-10pm – 3.9 million and 1.2/3 in AD18-49):

In the 9:30pm half-hour, ABC’s Trophy Wife was up 11% in Total Viewers and held steady in Adults 18-49 with its last original to draw its biggest audience since October – since 10/29/13. 


  • Like its lead-in, Trophy Wife improved its half-hour year to year, topping original comedy programming on the same night last year by 26% in Total Viewers and by 9% in Adults 18-49 (B—- in Apt 23 = 3.1 million and 1.1/3 on 01/08/13).


Killer Women (10-11pm – 3.9 million and 0.9/2 in AD18-49):

Holding its Total Viewer lead-in at 10pm, ABC’s debut of Killer Women drew ABC’s biggest audience with original series programming in the hour in 14 weeks – since 9/24/13. 


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