Record 2.8 Million Viewers Tune-In for Season Two Premiere of OWN’s ‘The Have and the Have Nots’
via press release:
RECORD 2.8 MILLION VIEWERS TUNE-IN FOR SEASON TWO PREMIERE OF OWN’S “THE HAVES AND THE HAVE NOTS”
Tyler Perry Drama Ranks as #1 Season Premiere In OWN History Across All Key Demos and #2 Telecast Among W25-54
Los Angeles – OWN’s season two premiere of the Tyler Perry drama “The Haves and the Have Nots” on Tuesday night (Jan. 7 at 9 p.m. ET/PT) delivered record numbers, earning 2.8 million total viewers and becoming the #1 season premiere in OWN history across all key demos. The episode ranked as the highest telecast in series history, posting double-digit growth in W25-54 (up +59%) and total viewers (up +57%) versus the season one premiere (May 28, 2013). It also saw double- digit growth versus the prior season average, up +58% in W25-54 and +53% in total viewers and was up +13% in W25-54 and +7% in total viewers versus the fall finale (September 3, 2013).
The episode was also the #2 telecast in OWN history among W25-54 (2.49 rating, 1.1 million), behind “Oprah’s Next Chapter” with Bobbi Kristina Houston (March 11, 2012), and the #3 telecast in OWN history among total viewers, behind “Oprah’s Next Chapter” with Bobbi Kristina Houston and “Oprah’s Next Chapter” Lance Armstrong Pt. 1 (January 17, 2013).
Source: The Nielsen Company
About “The Haves and The Have Nots” (Tuesdays at 9 p.m.)
“The Haves and the Have Nots” follows the complicated dynamic between the rich and powerful Cryer family and the hired help who work in their opulent mansion set in Savannah, Georgia. The season premiere episode picked up from the cliffhanger fall finale where a horrific accident left viewers wondering who survived. The series stars John Schneider (“Dukes of Hazzard”) and (Tika Sumpter (“Gossip Girl”).
About OWN: Oprah Winfrey Network
OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond. OWN is a singular destination on cable. Depth with edge. Heart. Star power. Connection. And endless possibilities. OWN is a joint venture between Harpo, Inc. and Discovery Communications. The network debuted on January 1, 2011 and is available in 85 million homes. The venture also includes the award-winning digital platform Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own.