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Soap Opera Ratings: All Soaps Up in Viewers, Down in Women 18-49

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January 9th, 2014

general-hospital

via Soap Opera Network:

Ratings  for the Week of December 23-27, 2013

Total Viewers
1. Y&R 4,840,000 (+111,000/-11,000)
2. B&B 3,819,000 (+160,000/+269,000)
3. GH 3,021,00 (+134,000/+4,000)
4. DAYS 2,748,000 (+313,000/+201,000)

Households
1. Y&R 3.4/9 (same/same)
2. B&B 2.7/7 (+.1/+.2)
3. GH 2.3/6 (+.2/+.2)
4. DAYS 2.0/5 (+.2/+.1)
Women 18-49 Viewers
1. Y&R 713,000 (-91,000/-143,000)
2. GH 605,000 (-91,000/-88,000)
3. B&B 561,000 (-79,000/-108,000)
4. DAYS 541,000 (-58,000/-1,000)

Women 18-49 Rating
1. Y&R 1.1/6 (-.2/-.2)
2. GH 0.9/5 (-.2/-.2)
2. B&B 0.9/5 (-.1/-.1)
4. DAYS 0.8/5 (-.1/same)

 

Read more: Ratings: Soaps Up in Viewers; Down in Demos | Soap Opera Network http://www.soapoperanetwork.com/2014/01/ratings-soaps-up-in-viewers-down-in-demos?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+soapoperanetwork+%28Soap+Opera+Network%29#ixzz2pvpwR6i2

 

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

 

 

 

Source: Soap Opera Network

 

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2013 The Nielsen Company. All Rights Reserved.

 
  • Bart

    GO “Y & R”!!

  • Kia

    I think B&B is a monster and bet B&B passes Y&R in total viewers by March. Y&R used to lead B&B by 1.2. Now if you look at the day by day B&B doesn’t even need the Y&R leed in. There were days that Y&R were down and B&B up and they were within .06 of each other. Go B&B!

  • Matt M.

    GH over 3.0 million viewers on average once again! Also #1 in 18-34! What an improvement. Keep it up, GH!

  • MEvans

    GH is my favorite on the air ,I don’t understand why B&B is not on the air for an hour since all the other soaps are gone.

  • Kia

    MEvans-I am actually glad B&B is only a half hour. It keeps it fresh. There has been some talk about it becoming an hour but I think it was just a rumour. I am actually really enjoying all the soaps with the exception of Y&R but less so than I had so maybe the new cast is growing on me a bit.

  • JayTN

    I don’t see B&B passing Y&R anytime soon, and certainly not in just two months time. (I’m sorry, but I think all the bluster from Michael Muhney superfans is just that…bluster.)

    Personally, I think that the “resurgence” on the soap opera has been over-exaggerated in the media. While it is never fair to look at a week that saw holiday repeats and pre-emptions, but Y&R is down year-to-year and GH was barely up over last year. The true story in the “resurgence” of the soap is B&B. That soap is seeing its best viewership since, according to CBS, 2009. While “Days” is also up, it has the unfortunate luck of being on the bottom of the list and seems to perpetually be on the chopping block at NBC. With primetime slowly turning around for NBC, the network may not be as distracted by outside influences (the crumbling of primetime and the implosion of “Today”) and possibly take another look at axing “Days”.

    Daytime ratings tend to move slower than primetime ratings…although GH and “Days” may have been “battling” for third place last season, “Days” only managed to come in ahead of GH for 10 weeks out of the 52 week 2012-13 season. And “Days” and GH were much, much closer in total viewers than B&B is to Y&R.

  • MBmomof3

    Wow! Glad to see all 4 shows up in total numbers.

    I agree with you JayTN, I don’t think the MM fans will influence Y&R’s numbers much. Unfortunately his departure coincides with fan fave Billy Miller leaving GC, so there may be a bit of a drop. Time will tell, but I don’t see Y&R losing the top spot anytime too soon. I am a fan of both BM and MM’s acting ability but am excited for the return of David Tom as Billy and can think of a few former soap stars who I think would be really great in the role of Adam Newman.

    GO SOAPS!

  • MBmomof3

    JayTN, I do hope you are wrong about Days. It is my #1 right now.

  • Mike

    Glad to see them all up in total viewers too. Wish they hadn’t gone down in demos.

    I love B&B and do not want it to move to an hour. It is so easy to keep up with. B&B’s biggest problem with ratings is that even though it is doing better in demos B&B still skews older than Y&R does.

    I don’t see the departures hurting Y&R in the long run either.

    I did get a good laugh this morning reading an article at Radar Online about Y&R. It was obviously written by a Muhney fan who is upset with the show.

    It stated some of the wildest things about why the show is not doing well. First off it accused Phelps of favoring stories starring the vets. Something that Phelps has never been guilty of in her career.

    Secondly it stated that soap fans don’t want to see stories starring the vets.

    It was a weird article.

    Everybody else is crying about too much of the newcomer Burton and this article never mentioned him at all, but put all the blame for bad ratings and the state of the show on Sharon Case, Jess Walton, Eric Braedan, and Melody Thomas Scott.

  • sam

    GH needs to be careful not to fall into the “mob” hole again. Keep Sonny a minor character and stay with the traditional GH.

  • Mike

    Great for “Days…my show. I truly believe that all the networks will keep their shows for the foreseeable future. They still make $$$ for the networks, and until that changes, well then we can talk about more cancellations. “Days will see its 50th anniversary, ratings may be skewed due to DVRs etc, so I still have hope for continued viewing. NBC does not need another hour of the Today Show, or a game show/talk show will not endure. The Cordays/Sony/NBC would seem to have some loyalty among the powers that be at the network.

  • Ginger Eliz

    Y&R will never lose it’s #1 spot. I think the show has improved alot with the new writers and it will only get better in 2014. As for Muhney, I shake my head at his followers. They say how awful it was to fire a father of 3 right before Christmas, but they collect money to fly a banner over CBS, which will accomplish absolutely NOTHING. If they are so concerned about Muhney being out of work and having to feed his children, why didn’t they donate the banner money directly to him? THAT would have accomplished alot more and been a much better use of that money. SMH.

    I think all the soaps will be up alot for New Year’s week.

  • David C

    Isn’t it amazing that a genre declared dead,irrelevant and with no chance for survival, a few millions viewers seem to disagree.

  • SoapFansTogether

    @David C: You’re 100% right!

    Best season average for the top 4 soaps since 2007/08 so far (household ratings)!

    And:

    “Days Of Our Lives” has equaled its biggest women 18-49 audience for a fourth quarter in three years and generated its biggest overall audience for a fourth quarter in four years, according to “live plus same day” viewing figures for the week of Dec. 2-6 from Nielsen Media Research.

    (see TV by the numbers / Network TV Press releases)

  • j

    Good to see all the soaps do well for xmas.Days is one of the bright spots for NBC.Just look at all the failures that network had.Days has had rough times but its far from Another World or Passions.Y&R may lose MM fans but they have alot of actors around that kept them at the top for so long.

  • Mike

    NBC needs to build some of kind of daytime lineup around Days — that would help it more than anything else.

    Right now the show is aired at various times all over the country. And then it has not sure fire lead-in anywhere.

    Many people don’t think lead-ins matter but I still do esp. with soaps. Soaps have a large older audience, and older audiences still are creatures of habit. My aunt starts with Price Is Right in the morning and keeps her TV on there all day until she switches it after Lets Make a Deal to watch Dr. Phil.

    She goes about her chores most of the day but she listens to her “stories” as she calls them and whatever is on when she goes in to sit down.

    The CBS press release shows that the whole CBS daytime lineup is up. I just think Days would benefit by another soap or at least a solid lead-in.

  • ivanahumpalot

    So tired of all the MM talk on Y&R. Who cares? Just do a good recast and the viewers will be fine.

  • Jennifer

    Heard that in the fast nationals, Y&R hit over 5.5 million one day during New Year’s week. That could change in the finals, which should be out tomorrow.

  • JayTN

    Mike…NBC has neglected daytime to the point that it will probably never recover. “Today” seems to be inching upwards and is closing the gap between it and ABC’s “Good Morning America”. During the Sochi Winter Olympics, “Today” will probably get a bump and could use that bump to reclaim first place over GMA. I say this because with the fortunes of “Today” seemingly correcting themselves, the network is not going to be interested in trimming it back down to three or even two hours.

    “Days” has been NBC’s only daytime offering for so long now that affiliates have built up their own daytime schedules of syndicated talk shows, game shows and local news. The last time that NBC had a full schedule in daytime was probably in 1991 when “Generations” was canceled and its 12:30 PM half-hour was given back over to affiliates. NBC has slowly, but deliberately, chipped away at its daytime schedule for the past 20+ years and it may be impossible to get the affiliates to go along with any companion that NBC may want to pair-up with “Days”. The only way NBC could conceivably do this is to shorten “Today” (which is why I mentioned it above), and that seems less and less likely with each week that “Today” continues to improve.

  • Connie

    Hear this, Y & R – we will will ROCK you – right off the tv!! Prepare for more downnfall after Michael Muhney is gone!

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