ABC’s ‘2014 Rose Parade’ Grows to Its Largest Audience in 10 Years

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

2014 Rose Parade

via press release:

ABC’s “2014 Rose Parade” Grows to Its Largest Audience in 10 Years,
With a 5-Year High in Adults 18-49 and a 12-Year High in Kids 2-11

 

ABC is No. 1 in the 2-Hour Slot, Beating NBC’s Broadcast of the Parade

 

“2014 Rose Parade” (11:00 a.m.-1:00 p.m.)

On New Year’s Day 2014, ABC’s annual broadcast of the “2014 Rose Parade” attracted an average audience of 7.643 million Total Viewers and 2.005 million Adults 18-49

 

  • In viewers and young adults, the “2014 Rose Parade” grew year over year for the 2nd-straight year to deliver its biggest overall audience in 10 years and its strongest Adult 18-49 performance in 5 years – since 2000 and 2009, respectively.

 

  • Up for the 2nd-consecutive year, this year’s Rose Parade shot up 16% over the prior year in Kids 2-11 (661,000) to score a 12-year high – since 2002.

 

  • From 11:00 a.m.-1:00 p.m., ABC’s broadcast of the “2014 Rose Parade” ranked No. 1 in Total Viewers and Adults 18-49, topping NBC’s coverage of the parade (7.573 million Viewers and 1.757 million Adults 18-49, from 11:30 a.m.-1:00 p.m.) for the 4th year in a row in Viewers and in 3 of the last 4 years in young adults.

 

 

Source: The Nielsen Company, National, Live + Same Day Program Ratings for 01/01/14.

 

blog comments powered by Disqus