ABC’s 'The Taste' Head-to-Head Defeats NBC’s Thursday Comedy Block for the 2nd Week in a Row

Categories: Network TV Press Releases

Written By

January 10th, 2014

the-taste

via press release:

ABC’s “The Taste” is Up From Its Week-Ago Premiere with Young Adults and

Head-to-Head Defeats NBC’s Thursday Comedy Block for the 2nd Week in a Row

 

 Part 2 of “The Assets” Delivers Solid Adult 18-49 Retention of Its Opener  

 

The Taste(8:00-10:00 p.m. – 4.5 million and 1.3/4 in AD18-49):

Taking second place from 8:00-10:00 p.m. to CBS, ABC’s “The Tastegrew 8% from its week-ago premiere Fast Affiliate Adult 18-49 rating (1.3/4 vs. 1.2/3) and was up 13% in Adults 18-34.  Head-to-head in its time slot, the ABC unscripted series beat out NBC’s original 2-hour comedy block for the 2nd week in a row (“Community”/”Parks and Recreation”/”Sean Saves the World”/”Michael J Fox Show” = 3.3 million and 1.2/3).  The program built 8% in Adults 18-49 from its first hour to its second hour.

 

“The Assets” (10:00-11:00 p.m. – 2.9 million and 0.6/2 in AD18-49):

During the 10 o’clock hour, Part 2 of ABC’s “The Assets” paced within 1-tenth of its week-ago premiere Adult 18-49 delivery.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has increased to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 01/09/14.

 

 
  • American

    Hehe ABC press releases are the BEST :)

  • HeadlessHorseman

    ABC is actually admitting that one of ttheir shows fell, but it only fell by one tenth. You know what that means? Press release gold!

  • Mark

    “Part 2 of “The Assets” Delivers Solid Adult 18-49 Retention of Its Opener”

    Funniest. Headline. Ever.

  • Kitsune

    Hahahahahahahahahahaha.

    I can’t breathe.

  • epidrone

    I actually sought out TVBN just now just to read the ABC press release. It didn’t disappoint. CBS is like “Gold! The skies are raining gold!” and ABC is all “This was our second best performance in two weeks!”

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