via press note:
NBC has set several records through the holiday season, with these two latest results just coming in from Nielsen today:
- A record 9.5 million viewers for “NBC’s New Year’s Eve with Carson Daly.”
- A 12-Year High of 7.5 million for NBC’s coverage of the Tournament of Roses Parade.
And note these join a number of other holiday-season accomplishments for NBC:
And here are the New Year’s Details...NBC’s New Year’s Eve With Carson Daly
- The biggest audience in People Meter history for “Macy’s Thanksgiving Day Parade” (25.2 million), as well as for “The National Dog Show Presented by Purina” (10.7 million).
- “Christmas in Rockefeller Center” hit a seven-year high in adults 18-49 (2.3 rating) and a three-year high in total viewers (9.7 million).
- “The Sound of Music Live!” delivered NBC’s biggest Thursday in total viewers since 2004 (18.7 million viewers in “live plus same day,” 21.8 million in “live plus seven days”).
- Tuesday night’s "NBC's New Year's Eve with Carson Daly," (3.2 rating, 11 share in adults 18-49, 9.5 million viewers overall) matched its highest adult 18-49 rating in its nine years on the air (a 3.2 was previously achieved in 2009) and set a new record in total viewers (topping the prior record of 9.3 million in 2009).
NBC’s coverage of the 125th Tournament of Roses Parade
- "NBC's New Year's Eve with Carson Daly" was the only 11 or 11:30 Tuesday telecast on ABC, NBC or Fox to grow versus last year in 18-49, with Fox's "New Year's Eve Live" down by 6% (with a 1.7 rating vs. last year’s 1.8) and ABC’s "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest 2013" down 8% (7.1 vs. 7.7). In total viewers, the Fox telecast was down 10% (4.4 million vs. 4.9 million) while the ABC program was up 3% (22.8 million vs. 22.2 million).
- Wednesday’s NBC coverage of the 125th Tournament of Roses Parade (1.4 rating in adults 18-49, 7.5 million viewers overall from 11:30 a.m.-1 p.m. ET) hit a 12-year high in total viewers, with its biggest overall audience since 2002 (7.8 million). Versus last year’s 6.5 million viewers, the 2014 telecast was up 16%. NBC’s 2014 coverage matched the year-ago 18-49 rating (1.4).