NBC’s ‘Grimm’ Grows by 63 Percent Over Its Lead-In



Grimm Ratings

via press note:

  • “Grimm” (1.3/4 in 18-49, 5.2 million viewers overall at 9 p.m. ET) grew 63% versus its lead-in in adults 18-49 and was up 45% in total viewers.  “Grimm” is currently running within 0.1 of a point of last week’s 1.4 in these preliminary fast-affiliate ratings and within 0.2 of last week’s 1.5 in official nationals.  In the time period, “Grimm” is #2 among the Big 4 nets in adults 18-34, men 18-34, women 18-34 (tie) and men 18-49.  “Grimm” grew from half-hour to half-hour by 8% in 18-49 rating (to a 1.3 from a 1.2).
 
  • L+7 Time-Shifting: “Grimm” is a heavily time-shifted series — the Dec. 13 “Grimm” telecast grew by +118% going from these next-day “live plus same day” results to “live plus seven day figures (to a 2.57 from a 1.18).
 
  • “Dracula” averaged a 0.8/2 in 18-49 and 2.6 million viewers overall at 10 p.m. ET, to finish within a tenth of a point of last week’s 0.9 in 18-49.  L+7 Time-Shifting: Note that the Dec. 6 “Dracula” grew by +68% going from these next-day “live plus same day” results to “live plus seven day” (to a 1.91 from a 1.14 on Dec. 6).
 
  • The NBC News Special “Going for Gold” averaged a 0.8/3 in 18-49 and 3.6 million viewers overall from 8-9 p.m. ET
 
 
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