NBC's 'Grimm' Grows by 63 Percent Over Its Lead-In

Categories: Network TV Press Releases

Written By

January 11th, 2014

Grimm Ratings

via press note:

  • Grimm (1.3/4 in 18-49, 5.2 million viewers overall at 9 p.m. ET) grew 63% versus its lead-in in adults 18-49 and was up 45% in total viewers.  “Grimm” is currently running within 0.1 of a point of last week’s 1.4 in these preliminary fast-affiliate ratings and within 0.2 of last week’s 1.5 in official nationals.  In the time period, “Grimm” is #2 among the Big 4 nets in adults 18-34, men 18-34, women 18-34 (tie) and men 18-49.  “Grimm” grew from half-hour to half-hour by 8% in 18-49 rating (to a 1.3 from a 1.2).
 
  • L+7 Time-Shifting: “Grimm” is a heavily time-shifted series -- the Dec. 13 “Grimm” telecast grew by +118% going from these next-day “live plus same day” results to “live plus seven day figures (to a 2.57 from a 1.18).
 
  • Dracula” averaged a 0.8/2 in 18-49 and 2.6 million viewers overall at 10 p.m. ET, to finish within a tenth of a point of last week’s 0.9 in 18-49.  L+7 Time-Shifting: Note that the Dec. 6Dracula” grew by +68% going from these next-day “live plus same day” results to “live plus seven day” (to a 1.91 from a 1.14 on Dec. 6).
 
  • The NBC News Special “Going for Gold” averaged a 0.8/3 in 18-49 and 3.6 million viewers overall from 8-9 p.m. ET
 
 
 
  • Jami

    wow spin the numbers. lol

  • PurpleDrazi

    Which really speaks to how terrible the lead in was…

    Still good numbers for Grimm though. It is working that Friday spot! :-)

  • Eve

    Grimm-Revolution-Hannibal. Won’t stop saying that.

  • Adrian

    I’m amazed at how they still get to spin the numbers even when the show was down two tenths from last week, lmao

  • lainey

    I’ve been watching Dracula from the first-and, IMO, its almost seems like its playing out like a one shot deal. I’m not quite sure where Mina would fit into things, but I figure that at the end of the series-whether or not its a true end or just the end of this installment-the only person standing, for sure, is going to be Dracula-and possibly Van Helsing and the head Order of the Dragon guy. It seems that all the other characters will either be toast or have served their limited purpose-well, except for the Renfield character, if he, too survives.
    This may have just been a noble experiment by NBC to try and establish itself as the go to network for genre fans on Friday night. I know others have already discussed the fact that the next thing they will be doing is a version of The Wolfman, based on the movie they did a few years ago-or at least similar to it. So, it seems that the NBC head has decided to try and produce some period productions with high production values-remember, this had some of the same people who do the production values for Downton Abbey-and even if they didn’t get quite the audience they had hoped for this time around, if enough people who do like this kind of programming give the next thing a shot, who knows? It might work. They might have learned some things this time around that the “Wolfman” production will benefit from, in terms of the storyline and how much they should include-which I feel was the real weakness in the Dracula production in that they had too many subplots going on. The one big faux pas in the whole show, IMO, was having Dracula understand what Van Helsing said moments after he’d been resurrected-coming up with some kind of reason that he could do that would have been far preferable than to just not explain it at all-which is what they did. I mean, they could have just made him have a psychic connection like a bunch of other vamp shows have done.
    So, it will be interesting to see what NBC will do with other possible “period” supernatural programming in the future-if anything.

  • Wright

    Good for Grimm.

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