10-year High for ‘Golden Globes’ in Total Viewers with 20.9 Million; 6.5 in 18-49 Matches 10-year high

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via press release:

Sunday Results:

 

Last night’s “Golden Globes” are:

  • At a 10-year high in total viewers and a seven-year high in 18-49, while matching a 10-year high in 18-49.
  • Up 2% vs. last year in 18-49 and up 6% in total viewers.  Up vs. two years ago by 30% in 18-49 and 24% in total viewers.
  • The top-rated awards show on the Big 4 since ABC’s Academy Awards last February.
  • At a 10-year high for NBC in the time period, excluding sports, in 18-49 and total viewers.

 

  • Sunday from 8-11:01 p.m. ET and live in all time zones, “The 71st Annual Golden Globe Awards” (6.5 rating in adults 18-49, 20.9 million viewers overall) grew year to year by 2% in 18-49 rating (to a 6.5 from a 6.4) and 6% in total viewers (20.873 million vs. 19.687 million), according to time zone-adjusted fast national ratings from Nielsen Media Research.

 

  • It’s the top-rated “Golden Globes” in 18-49 in seven years (since Monday, January 15, 2007, 6.5/15) and matches a 10-year high in 18-49 (since a 9.9/23 on Jan. 25, 2004).  In total viewers, it’s a 10-year high (since 26.803 million on Jan. 25, 2004).

 

  • It’s the second year in a row “The Golden Globes” have grown year to year.  Versus two years ago, last night’s telecast is up 30% in 18-49 (6.5 vs. 5.0 on Jan. 15, 2012) and up 24% in total viewers (20.873 million vs. 16.851 million).

 

  • “The 71st Annual Golden Globe Awards” attracted NBC’s top adult 18-49 and total-viewer results in the Sunday 8-11 p.m. ET time period, excluding sports, in 10 years (since the 2004 “Globes” telecast).

 

  • Last night’s “Golden Globes” coverage is currently the season’s #1 awards program to date in 18-49 and total viewers ahead of such prior telecasts as CBS’s “Emmy Awards,” ABC’s “CMA Awards ” and “American Music Awards” and CBS’s “People’s Choice Awards.”  It’s the top-scoring awards show since ABC’s Feb. 24, 2013 telecast of “The Academy Awards.” (

 

  • For a fifth consecutive year, the “Golden Globes” were televised live to all time zones, and some western markets also carried an encore telecast immediately following the live coverage.

 

  • From 7-8 p.m., the “Golden Globes Red Carpet Special 2014” aired live in all time zones and the fast affiliate-based ratings issued by Nielsen at 11 a.m. ET / 8 a.m. PT are subject to significant revision.  In metered-market households, the “Golden Globes Red Carpet Special 2013” averaged a 5.5 rating, 8 share, up 15% versus the 4.8/7 of one year ago (and up 45% versus the 3.8/6 of two years ago).  It’s the top result in metered-market households for the “Red Carpet Special” in five years (since Sunday, Jan. 11, 2009, 5.6/9).

 

 

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

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