Live+7 DVR Ratings: ’20/20′ & ‘Nikita’ Tie for 18-49 Ratings Increase, While ‘Nikita’ Tops Percentage Gains & ’20/20′ Leads Viewership Increase in Week 14

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Our source for Live+7 DVR ratings includes only original programs, excluding specials and repeats (which are unlikely to be heavily DVR viewed). Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

During the fourteenth week  of the 2013-2014 season (December 23-29), 20/20 & Nikita topped the rankings for the week’s DVR viewing adults 18-49 ratings added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods with a gain of 0.1 adults 18-49 ratings points. They were also the only non-sports original programs that week.

Nikita  topped the % adults 18-49 ratings increase from DVR viewing, adding 50% to its Live+Same Day adults 18-49 ratings.

20/20 topped the total viewers increase from DVR viewing adding 416,000 viewers to its Live+Same Day viewership.

 

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 20/20-FRI-12/27/2013 ABC 1.1 1.2 0.1 9%
2 NIKITA-12/27/2013 CW 0.2 0.3 0.1 50%
3 OT, THE-12/29/2013 FOX 4.8 4.8 0.0 0%
4 FOOTBALL NT AMERICA PT 2-12/29/2013 NBC 1.4 1.4 0.0 0%
5 FOOTBALL NT AMERICA PT 3-12/29/2013 NBC 4.8 4.8 0.0 0%
6 NBC SUNDAY NIGHT FOOTBALL-12/29/2013 NBC 9.3 9.3 0.0 0%


Largest 18-49 Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 NIKITA-12/27/2013 CW 0.2 0.3 0.1 50%
2 20/20-FRI-12/27/2013 ABC 1.1 1.2 0.1 9%
3 OT, THE-12/29/2013 FOX 4.8 4.8 0.0 0%
4 FOOTBALL NT AMERICA PT 2-12/29/2013 NBC 1.4 1.4 0.0 0%
5 FOOTBALL NT AMERICA PT 3-12/29/2013 NBC 4.8 4.8 0.0 0%
6 NBC SUNDAY NIGHT FOOTBALL-12/29/2013 NBC 9.3 9.3 0.0 0%


The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).


Largest Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 20/20-FRI-12/27/2013 ABC 5503 5919 416 8%
2 NIKITA-12/27/2013 CW 817 1149 332 41%
3 NBC SUNDAY NIGHT FOOTBALL-12/29/2013 NBC 27363 27492 129 0%
4 OT, THE-12/29/2013 FOX 15324 15335 11 0%
5 FOOTBALL NT AMERICA PT 3-12/29/2013 NBC 14584 14595 11 0%
6 FOOTBALL NT AMERICA PT 2-12/29/2013 NBC 4391 4391 0 0%


The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.

To see the previous most DVR’d TV Shows lists click here.

Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate – How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show’s LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that’s what we do now as well.

Do the Live+7 ratings tell us anything about a show’s renewal prospects we didn’t already know from the Live+Same Day ratings?  No.  Click here to learn more.

Nielsen TV Ratings Data:©2014 The Nielsen Company. All Rights Reserved.

 

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