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Soap Opera Ratings: All Soaps Hit Highs in Total Viewers

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January 13th, 2014

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via Soap Opera Network:

Ratings  for the Week of December 30-January 3, 2014

 Note: No soaps aired on January 1. The New Year's Eve episodes of The Young & The Restless, The Bold & the Beautiful and Days Of Our Lives were considered specials and were not included in the week's average. General Hospital aired a repeat on New Year's Eve which was not counted.

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 5,313,000 (+473,000/+792,000) *
2. B&B 4,127,000 (+308,000/+699,000) **
3. GH 3,330,000 (+309,000/+570,000) ***
4. DAYS 3,021,000 (+273,000/+571,000) ****

* Highest since January 31 – February 4, 2011
* New high for Phelps/Altman/Passsanante regime

** Highest since February 25-29, 2008

*** New high for Valentini/Carlivati regime

**** Highest since January 31 – February 4, 2011
**** New high for Tomlin/Whitesell regime

Households
1. Y&R 3.7/10 (+.3/+.3) *
2. B&B 2.8/7 (+.1/+.3) **
3. GH 2.4/6  (+.1/+.3)
4. DAYS 2.2/6 (+.2/+.2)

* New high for Phelps/Altman/Passsanante regime
** Highest since/Last time at 2.8: January 26-30, 2009
Women 18-49 Viewers
1. Y&R 851,000 (+138,000/+56,000)
2. GH 748,000 (+143,000/+76,000)
3. B&B 740,000 (+179,000/+70,000)
4. DAYS 669,000 (+128,000/+147,000) *

* Highest since November 21 – 25, 2011
* New high for Tomlin/Whitesell regime

Women 18-49 Rating
1. Y&R 1.3/7 (+.2/+.1)
2. GH 1.2/6 (+.3/+.1)
2. B&B 1.2/6 (+.3/+.2)
4. DAYS 1.0/6 (+.2/+.2)

 

 

 

Source: Soap Opera Network

 

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days Of Our Lives.

Nielsen TV Ratings Data: ©2014 The Nielsen Company. All Rights Reserved.

 
  • Toshi

    Wow. Every soap is above 3M with BOLD above 4M and YOUNG above 5M. These soaps should all be safe as they are on the level with low rated prime time shows. Am I missing something or am I right that these numbers beat all CW shows and even some NBC and ABC primetime shows in viewers and in demos. Whether soaps are expensive to make or not, what network would want to give up such solid daily lead ins for their primetome shows? It seems like soaps should be alive and well with numbers like these.

  • cab

    Congrats. You would think that numbers would be low due to people going back to their routines after the holidays. Days shows great improvement over last week and the last year gains. Hope more viewers tune in and make the networks realize that soaps can still attract viewers. So far am not happy with Chandler-Will Horton recast, but it is too early for me to be judgmental.

  • cab

    I just noticed that on Days’ highest rated days that it has a product sponsor. This episode of Days of our Lives is sponsored by–. What does that mean, is it good or bad? To me that would be a good thing if a product is helping to pay the bills.

  • Mike

    Yes these numbers are great, and I am happy for all the soaps.

    We need to wait and see a full week of ratings before we declare this is the new trend for soaps. This was another week of only counting 3 days. Tuesday and Wednesday didn’t even count for any of the shows.

    I am really shocked that ABC didn’t do a press release for GH since they went up in every category. Unless they didn’t want to highlight it since it was not a full week.

  • Shawn

    GO GH!!! THE SHOW IS ON FREAKING FIRE! KIMBERLY MCCULLOUGH, PLEASE NEVER EVER LEAVE AGAIN! And MAURA WEST!

  • MBmomof3

    WOW! I hope the trend continues. Congrats to all the shows.

  • Bexx

    Nice pull for Y&R last week, I’ve actually been enjoying the show despite all the protest by the feeble-minded.

    —–
    Day-To-Day Ratings – HH/Total Viewers

    B&B
    Monday: 2.8/4,177,000
    Tuesday: 2.4/3,429,000 (did not count)
    Wednesday: 1.6/2,187,000 (repeat – did not count)
    Thursday: 2.9/4,296,000
    Friday: 2.7/3,908,000

    DAYS
    Monday: 2.0/2,803,000
    Tuesday: 2.1/2,893,000 (did not count)
    Wednesday:
    Thursday: 2.3/3,151,000
    Friday: 2.2/3,109,000

    GH
    Monday: 2.4/3,209,000
    Tuesday: 1.3/1,749,000 (repeat – did not count)
    Wednesday:
    Thursday: 2.4/3,458,000
    Friday: 2.4/3,324,000

    Y&R
    Monday: 3.7/5,256,000
    Tuesday: 3.3/4,698,000 (did not count)
    Wednesday: 2.2/3,047,000 (repeat – did not count)
    Thursday: 3.8/5,522,000
    Friday: 3.6/5,160,000

  • Toshi

    If you compare these numbers to this past Friday primetime line up YR/BB/GH/Days are higher rated in demos than NBC/FOX/CW primetime average for the night,

  • moshane58

    Glad to see all soaps up. GH is here for at least 2015. Hope ABC continues to see we love soaps. Glad Days is rising since it has been put on some locals late at night. That is hard for a lot to see. Keep it up Days. Wish ABC would give GH some more recognition the show is great. One of the few shows on ABC that is going up in viewers.

  • jupiter3765

    moshane why do you hate abc so much

  • Amanda

    These numbers certainly prove that there is still an audience for daytime dramas if they’re kept fresh, and written and acted well on a daily basis. In other words, nobody associated with these shows (especially GH and Days, in front of and behind the cameras) should rest on their laurels and let their guards down. Nothing should be taken for granted. Outside of the die-hard fan bases that will watch no matter what, the more casual fans need to continue to be entertained regularly or else they’ll bolt because there’s just so much competition these days and other things to do. But I’m very glad for these shows and hope they keep riding the wave. It’s very encouraging and hopefully all four soaps will be around for the long haul.

  • robert

    What an amazing week for the soaps.

  • tvnerd

    With numbers like this it would be great if networks would consider airing episodes during primetime. YR used to air an episode on Friday nights every month or so. They could run YR in place of HOSTAGES or on the CW (owned by CBS). Instead of airing a repeat of SHARK TANK to replace ASSETS, why not put GH in one of the slots? They can have DAYS replace SEAN and MJFOX or DRACULA. just a thought. These shows seem to be doing better than a lot of the debunked junk they are airing now during primetime.

  • j

    Good to see high ratings for every soap and the demos up.Days over 3 million is really awesome.

  • jonboy

    Y&Rs classic repeats seem to get decent numbers while GHs recent repeat does rather poorly. Why don’t the powers that be wise up and air older episodes of GH?

  • Jason

    jonboy:
    I couldn’t agree more. Who wants to rewatch a GH episode that had just aired a few weeks earlier?
    Go back to the big 80s and pull out some classic GH for viewers over the holidays.
    With the Scorpio/Anna/Faison storyline that just finished up, they could have gone to the early 90s and showed the viewers some vintage show that featured those characters.
    Just for the record, I predict GH will be #4 and dropping after February. I’m already bored and Heather is the only reason that I’m still watching. Tristan Rogers’ being back this fall and now his jump to Y&R is like having a winning lottery ticket that your dog just ate.
    The Jeromes just won’t be enough to sustain the ratings and the glow is already gone from Robin.

  • JayTN

    I agree with Amanda. Ratings for weeks such as Dec. 30 prove that soaps can capture an audience, but it is what happens in the weeks after that will determine if this is merely an outlier or not. Good storytelling and acting will have to keep these “casual” viewers tuning in. Like it or not, some of these gains will dissipate over the coming weeks (perhaps not the week of January 6 since that was the week of the “polar vortex” keeping most of the country in a deep freeze) simply because some of these “new” viewers may be off from school or work and they cannot watch the soaps – live, at least – on a regular basis.

    It is encouraging that “Days” and GH ended the week on Friday better than they started it on Monday. Y&R and B&B were only down slightly from Monday to Friday. Ratings for last week (due on or about Thursday/Friday this week) will provide some insight into whether or not cast changes can influence the ratings for a particular soap to a large or noticeable degree, as Guy Wilson debuted as Will Horton last Wednesday. I wonder if the Y&R brass will be looking at those ratings for “Days” a little closer than they would otherwise?

  • Douglas from Brazil

    Too many unemployed people these days watching daytime tv?

  • Marco

    SOAPNet went off the air as of 12/31/13, right? Some of those night-time GH viewers were maybe forced to watch during the daytime – or at least to DVR it.

    Great news for ALL soaps. It’ll be interesting to see future ratings #s!

  • Derrick

    This is EXCELLENT for all soaps……….Very happy to see DAYS over 3 million total viewers including GH. Y&R over 5 million and B&B over 4 million!

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