‘The Rachel Maddow Show’ Ranks #1 in Key 25-54 Demo for Week of January 6

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via press release:

“THE RACHEL MADDOW SHOW” RANKS #1 IN KEY A25-54 DEMO FOR WEEK OF JAN. 6

MSNBC Weekday Primetime Tops Fox News Channel on Two Nights Last Week

“Hardball” with Chris Matthews at 7 PM Ties for #1 Among A25-54 For the Week

NEW YORK – January 13, 2014 – MSNBC’s “The Rachel Maddow Show” marked a big victory in the key A25-54 demo, ranking #1 at 9 p.m. among cable news networks for the week of January 6, according to data from Nielsen. Maddow finished the week with 325,000 among A25-54, topping Fox News Channel’s “The Kelly File” (305,000) and CNN’s 9 p.m. programming (159,000). This was “The Rachel Maddow Show’s” best week since April 15, 2013 (Boston marathon bombing).

MSNBC’s weekday primetime (M-F 8p – 11p) had a strong overall performance, beating Fox News and CNN to rank #1 on both Thursday, Jan. 9 (with 348,000 vs FNC’s 311,000) and Friday, Jan. 10 (276,000 vs. FNC’s 266,000) among A25-54.  For the week, MSNBC weekday primetime had 271,000 among A25-54, only 7% behind FNC’s 319,000 A25-54 weekly average. CNN weekday primetime was a distant third with 149,000 A25-54. This was MSNBC’s best weekday primetime performance since week of April 15, 2013.

“Hardball” with Chris Matthews at 7 p.m. also had a strong week with 241,000, tied for #1 with Fox News Channel’s “On the Record” among A25-54. “All In” with Chris Hayes at 8 p.m. had the program’s second best week ever with 261,000 A25-54 (best week was April 15, 2013). “The Last Word” with Lawrence O’Donnell at 10 p.m. beat Fox News Channel’s “Hannity” two nights last week – on Wednesday, Jan. 8 ( 283,000 vs. Hannity 282,000) and Thursday, Jan. 9 (332,000 vs. Hannity’s 271,000).

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