‘Switched at Birth’ is Cable TV’s #1 Scripted Show at 8PM in Target Demos

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via press release:

“Switched at Birth” Returns as Cable TV’s #1 Scripted Telecast

at 8 O’Clock Across Target 18-34, 18-49 and 12-34 Demos

 

Winter Premiere of “The Fosters” Ranks as Monday’s #1

Scripted Cable TV Telecast With Females 12-34

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

At 8 o’clock, the winter debut of “Switched at Birth” ranked as cable TV’s #1 scripted telecast in the hour across Adults 18-34 (633,000/0.9 rating), Women 18-34 (509,000/1.5 rating), Adults 18-49 (939,000/0.7 rating), Women 18-49 (696,000/1.1 rating), Viewers 12-34 (961,000/1.0 rating) and Females 12-34 (807,000/1.8 rating).

 

  • “Switched at Birth” surpassed its year-ago winter premiere by 6% in Total Viewers (1.8 million vs. 1.7 million), by 22% in Adults 18-34 (633,000 vs. 517,000), by 6% in Adults 18-49 (939,000 vs. 882,000) and by 11% in Viewers 12-34 (961,000 vs. 866,000).

 

  • Based on a full week of DVR viewing last summer, “Switched at Birth” surged by double digits across all measures, climbing to 2.7 million Total Viewers (+59% – vs. 1.7 million), 1.5 million Adults 18-49 (+61% – vs. 930,000) and 1.4 million Viewers 12-34 (+51% – vs. 926,000).

 

 

“The Fosters” (9:00 – 10:00 p.m.)

 

At 9 o’clock, last summer’s #1 new cable TV series in target Millennial demos and winner of two 2013 Teen Choice Awards (Choice TV Breakout Show; Choice Summer TV Show), “The Fosters” stood as cable TV’s #1 telecast in the hour in Females 12-34 (960,000/2.1 rating), was the #2 cable TV telecast in Women 18-34 (526,000/1.6 rating), and achieved Top 5 ranks in Adults 18-34 (#4 – 635,000/0.9 rating), Women 18-49 (#3 – 731,000/1.1 rating) and Viewers 12-34 (#3 – 1.1 million/1.2 rating).

 

  • “The Fosters” ranked  as Monday’s #1 scripted cable TV telecast in Females 12-34, the #2 scripted cable TV telecast in Women 18-34 and TV’s #1 telecast in Female Teens (435,000/3.6 rating).

 

  • “The Fosters” posted solid gains over its series launch across all demos, including by 36% in Total Viewers (1.9 million vs. 1.4 million), by 43% in Adults 18-34 (635,000 vs. 445,000), by 33% in Adults 18-49 (949,000 vs. 711,000) and by 53% in Viewers 12-34 (1.10 million vs. 719,000).

 

  • Based on full week viewing numbers during its summer season, “The Fosters” soared by double digits across all categories, surging to 2.6 million Total Viewers (+53% – vs. 1.7 million), 1.3 million Adults 18-49 (+56% – vs. 833,000) and 1.5 million Viewers 12-34 (+50% – vs. 1.0 million).
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