‘The Goldbergs’ Hits a 14-Week High and Beats Fox’s ‘New Girl’ for the 2nd Straight Week in Adults 18-49

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via press release:

Marvel’s Agents of S.H.I.E.L.D. (8-9pm – 6.3 million and 2.2/6 in AD18-49):

During the 8 o’clock hour, ABC’s Marvel’s Agents of S.H.I.E.L.D. (2.2/6) took second place in its slot to CBS’ top-rated NCIS among Adults 18-49, outdelivering NBC’s Biggest Loser by 38% (1.6/5) and Fox’s comedies by 69% (Dads/Brooklyn Nine-Nine = 1.3/4).  In addition, the ABC freshman drama led its slot by 50% over NCIS in Men 18-34 (1.8/6 vs. 1.2/5) to hold the #1 series position in the hour for its 12th consecutive original airing.   It also stood as the #1 TV show on Tuesday with Men 18-34 and the top-rated broadcast program with Teens 12-17 and Kids 2-11.


·         S.H.I.E.L.D. built for its 2nd straight original telecast in the Fast Affiliate Adult 18-49 ratings Adults 18-49 (+5% – 2.2/6 vs. 2.1/6) to hit its best preliminary number since November – since 11/26/13. 


·         Based on Nielsen’s Live + 7 Day ratings for original airings (9/23-12/29/13), ABC’s Marvel’s Agents of S.H.I.E.L.D. is Tuesday’s #1 TV show this season in Adults 18-49 (4.6 rating), leading NBC’s The Voice by 2% (4.5 rating) and CBS’ NCIS by 12% (4.1 rating).


The Goldbergs (9-9:30pm – 4.9 million and 1.8/5 in AD18-49):

In the 9pm half-hour, ABC’s The Goldbergs grew for its 3rd consecutive first-run airing in Adults 18-49 (+6%) to deliver a 14-week high – since 10/8/13.  For the 2nd week in row, the ABC freshman comedy defeated Fox’s New Girl (3.3 million and 1.6/4) in the half-hour in Total Viewers and Adults 18-49 to stand as Tuesday’s #1 comedy.   


·         The Goldbergs once again delivered big time-period improvement year to year, growing the half-hour by 58% in Total Viewers and 38% in Adults 18-49 over original comedy programming on the year-ago night (Happy Endings = 3.1 million and 1.3/3 on 01/15/13).


Trophy Wife (9:30-10pm – 3.5 million and 1.1/3 in AD18-49):

In the 9:30pm half-hour, ABC’s Trophy Wife topped Fox’s Mindy Project head-to-head by 1.0 million viewers (3.5 million vs. 2.5 million).  The show held even week to week in Adults 18-49. 


·         Trophy Wife boosted its half-hour year to year by 30% in Total Viewers, topping original comedy programming on the same night last year (B—- in Apt 23 = 2.7 million and 1.1/3 on 01/15/13).

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