'CBS This Morning: Saturday' Posts Double-Digit Percentage Gains in Adults 25-54 and Viewers

Categories: Morning News TV Ratings,Press Releases

Written By

January 16th, 2014

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via press release:

“CBS THIS MORNING: SATURDAY” POSTS DOUBLE-DIGIT PERCENTAGE GAINS IN ADULTS 25-54—THE DEMOGRAPHIC THAT MATTERS MOST TO THOSE WHO ADVERTISE IN NEWS—AS WELL AS IN VIEWERS

 

“CBS THIS MORNING: SATURDAY” POSTS ITS BEST DELIVERIES IN ADULTS 25-54 SINCE FEBRUARY 2013 AND VIEWERS SINCE FEBRUARY 2010

 

CBS THIS MORNING: SATURDAY posted double-digit percentage gains in adults 25-54 – the demographic that matters most to those who advertise in news – as well as in viewers, according to Nielsen live plus same day ratings for Jan. 11, 2014. CBS THIS MORNING: SATURDAY posted its best deliveries in adults 25-54 ratings since Feb. 2, 2013 and its best deliveries in viewers since Feb. 26, 2010.

 

CBS THIS MORNING: SATURDAY delivered 2.40m viewers and 0.7/04 in adults 25-54. Compared to the same day a year ago, CBS THIS MORNING: SATURDAY was up +40% in adults 25-54 (from 0.5/03) and up +62% in viewers (from 1.48m).

 

Season-to-date, CBS THIS MORNING: SATURDAY is up +13% in viewers (1.98m from 1.75m) compared to last year.

 

CBS THIS MORNING: SATURDAY also posted four-week increases in adults 25-54 (+20%, 0.6/04 from 0.5/04) and viewers (+26%, 2.22m from 1.77m) compared to the same four-week period a year ago.

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 

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  • joe Johnson

    Chris Licht posts this same nonsense press release every week. Being last place in morning news and saying your ratings are up 40 percent and still in last place is nothing to report.

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