‘CBS This Morning: Saturday’ Posts Double-Digit Percentage Gains in Adults 25-54 and Viewers

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via press release:

“CBS THIS MORNING: SATURDAY” POSTS DOUBLE-DIGIT PERCENTAGE GAINS IN ADULTS 25-54—THE DEMOGRAPHIC THAT MATTERS MOST TO THOSE WHO ADVERTISE IN NEWS—AS WELL AS IN VIEWERS

 

“CBS THIS MORNING: SATURDAY” POSTS ITS BEST DELIVERIES IN ADULTS 25-54 SINCE FEBRUARY 2013 AND VIEWERS SINCE FEBRUARY 2010

 

CBS THIS MORNING: SATURDAY posted double-digit percentage gains in adults 25-54 – the demographic that matters most to those who advertise in news – as well as in viewers, according to Nielsen live plus same day ratings for Jan. 11, 2014. CBS THIS MORNING: SATURDAY posted its best deliveries in adults 25-54 ratings since Feb. 2, 2013 and its best deliveries in viewers since Feb. 26, 2010.

 

CBS THIS MORNING: SATURDAY delivered 2.40m viewers and 0.7/04 in adults 25-54. Compared to the same day a year ago, CBS THIS MORNING: SATURDAY was up +40% in adults 25-54 (from 0.5/03) and up +62% in viewers (from 1.48m).

 

Season-to-date, CBS THIS MORNING: SATURDAY is up +13% in viewers (1.98m from 1.75m) compared to last year.

 

CBS THIS MORNING: SATURDAY also posted four-week increases in adults 25-54 (+20%, 0.6/04 from 0.5/04) and viewers (+26%, 2.22m from 1.77m) compared to the same four-week period a year ago.

 

Chris Licht is the Vice President of Programming, CBS News, and Executive Producer of CBS THIS MORNING.

 

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