'Days of Our Lives' Generates Its Biggest Weeklong Women 18-49 Audience Since November 2011

Categories: Daytime and Soap Opera TV Ratings,Network TV Press Releases

Written By

January 16th, 2014

days of our lives

via press release:




It’s the Second Straight Week ‘Days’ Has Attracted Its Top Women 18-49 Audience in More Than Two Years

‘Days’ is Delivering Its Best Season in Women 18-49 Viewers in Three Years and Biggest Season in Total Viewers in Four Years

UNIVERSAL CITY, Calif. – Jan. 16, 2014 – “Days of our Lives” has generated its highest weeklong women 18-49 rating and women 18-49 audience since November 2011, according to “live plus same day” viewing figures from Nielsen Media Research..

For the week of Jan. 6-10, "Days of our Lives" (1.1 rating, 6 share among women 18-49, 0.6 rating among women 18-34) tied for #5 among network daytime series in the women 18-49 demographic and tied for #6 in the women 18-34 race.

“Days” averaged 688,000 women 18-49 during the week, its biggest audience in that key demo since the week of Nov. 21-25, 2011 (703,000). The 1.1 rating is also “Days” highest since Nov. 21-25, 2011 (1.1).  It’s the second week in a row “Days” has attracted its biggest women 18-49 audience since November 2011 – during the prior week, ‘Days’ averaged 669,000 women 18-49, which at that time was the show’s biggest viewership in that demo since Nov. 21-25, 2011.

For the week versus the same week last year, "Days of our Lives" was up 15% in the women 18-34 category (198,000 vs. 172,000), up 19% in the women 18-49 demographic (688,000 vs. 579,000), up 17% in the women 25-54 race (838,000 vs. 716,000) and up 17% in total viewers (3.0 million vs. 2.6 million).

Season to date, "Days of our Lives" is tied for #4 in the women 18-49 category and tied for #5 in the women 18-34 demo. Season to date, "Days of our Lives" is up 8% in the women 18-34 category (217,000 vs. 201,000), up 14% in the women 18-49 race (705,000 vs. 621,000), up 13% in the women 25-54 demo (859,000 vs. 762,000) and up 11% in total viewers (2.9 million vs. 2.6 million).

Through 16 weeks of the season, “Days of our Lives” is generating its biggest women 18-49 audience in three years, averaging 705,000 viewers, best since 797,000 at this point during the 2010-11 season. In total viewers, “Days” is delivering its biggest season in four years, averaging 2.900 million viewers, best since 3.201 million at this point during the 2009-10 season.

Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Fourth-quarter and season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”


  • j

    I was hoping nbc and abc were going to send out news about renewals.Days is my favorite american soap so I’m glad they’re doing good in demos and total viewers.

  • Ke F

    Let’s see the real ratings and how long the “shock” bump (if there is one) lasts. This putrid pairing of a EJ with the brat and an attempt to break up one of the most beloved couples – EJAMI – will back fire. The writers have written all the other characters to be so boring as to be unwatchable. After watching DOOL for nearly 40 years I am nearly ready to give up on the show and hope for it’s cancellation over this pathetic story line and lack of any interesting others. The Powers That Be are ruining the show trying to drum up angst. What ever happened to the motto “Love in the Afternoon?”

  • Michelle

    This is garbage. How can these writers take characters we know and suddenly change their personalities and mo’s?! I’m not going to get hyper emotional on here about my attachment to Sami and EJ but dang, you guys ruined a good thing. You’re going to lose viewers like me who have canceled their TiVo season pass for Days and you’ll lose money as a result. You’ll be back to hocking Kroger products and blatantly advertising Kellogg products before you know it.


  • Kia

    The new Will is truly mismatched for this roll. Please recast.

  • Kia

    What are other viewers thoughts on the new Will? I am not going to threaten to stop watching but I am not happy with the casting decision.

  • Hugo

    DAYS is great right now, I hope the people who tuned in this week because of the bad weather will stick around. Please NBC revew the show for 2 more years (at least).

  • Umanyways

    Such a great show! Who notices the new Will’s face looks close to Sami’s Allison Sweeney’s face! They look so related !! Perfect choice for Sami’s son. The storylines are so cutthroat right now it just tears everyone apart. Nobody on the show is happy all have issues no bliss no happy ending in sight. It’s going to be sad once EJ & Sami break off the engagement and split when she finds out he slept with Abbie…TWICE lol. Rafe will eventually cut off Kate for good once am he finds out she was behind exploiting Jordan but I think he’ll want nothing of her once her mafia connection is exposed or he’ll just be in for another life death situation. Maybe this is all to bring Sami & Rafe back together again. EJ & Kate are going to get darker & more creepy! I can’t wait!

    Theresa is such a spitfire even on regular filler episodes she throws gas to the fire and pisses off everyone. She’s never going to stop being shady. JJ can try but she will always be evil. Her love connection with JJ if rumors are true is just doomed! So messed up but great to watch

    Jen & Dan will get back together that’s a no brainer. But there will always be distractions.Anne, Theresa, Abby& EJ scandal, JJ getting in trouble with the law again, there will always be an annoying fence between Jen & Dan. Pretty pimp she has that Liam guy enjoying the rebound!

    Nicole is going to be lonely again u can just feel it! Rumors are that Eric will be leaving Salem so that leaves her heartbroken. And it’s so warm out with her & Brady, and Dan really loves Jen so No ole should just focus on her news reporter job mire than anything.

    Gabbing Gabi, Kate Crook, and Sami Soprano are all going to go to court and go to jail for episodes until Justin, & EJ work up a plan to get them out. There’s always a loop hole that saves them. Oh Sami she should have a reserved cell with her name on a plaque she’s so used to jail cells. Gabi once clears from Nick’s murder will leave Salem fi start a new life and just get visitation rights with Will but will feel Will & Sonny will be better parents through majority of the baby’s life.

  • Lori

    I just started watching Days again because of Abby and EJ! Love it!!! So happy to see him with someone other than Sami and the ratings prove it.

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