Late Night TV Ratings For January 6-10, 2014

Categories: Late Night TV Ratings,Weekly Late Night TV Ratings

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January 16th, 2014

To see past weeks' Late Night TV ratings information click here.

Via NBC's Press Release

‘THE Tonight Show,’ ‘LATE NIGHT’ CONTINUE DOMINANCE OVER TIMESLOT COMPETITION

 

 

Leno, Fallon Outdeliver CBS, ABC Programming in All Key Categories for Week of Jan. 6-10

UNIVERSAL CITY, Calif. — Jan. 16, 2014 — “The Tonight Show with Jay Leno” and “Late Night with Jimmy Fallon” have ruled the broadcast competition for the week of Jan. 6-10, delivering bigger audiences than their ABC and CBS time-period rivals in every key ratings category — adults, men and women, 18-34, 18-49 and 25-54, plus total viewers.

Versus the same week last, “The Tonight Show” is up 5% in viewers 18-49 (to 1.091 million from 1.038 million) and up 12% in total viewers (3.909 million vs. 3.486 million). “Late Night” is up versus the same week last year by 25% in viewers 18-49 (777,000 vs. 621,000) and up 27% in total viewers (2.013 million vs. 1.591 million).

Last Call with Carson Daly” at 1:35 a.m. ET is up versus the year-ago week by 8% in viewers 18-49 (386,000 vs. 359,000) and 10% in total viewers (925,000 vs. 841,000).

In total viewers, this was the top week for “Late Night” since Thanksgiving week (2.131 million) and the top week with no boost from an NFL overrun since the week of Dec. 17-21, 2012 (2.029 million).

Season to date, “The Tonight Show” is off to its biggest start 16 weeks into a new TV season in three years in 18-49 viewers and total viewers. Fallon is delivering his biggest 18-49 audience 16 weeks into the season in three years and his top total-viewer average in the five years he’s been hosting “Late Night.”

Versus the first 16 weeks of the year-ago season, Leno is up 7% in 18-49 viewers (with 1.130 million vs. 1.052 million) and up 8% in total viewers (3.827 million vs. 3.543 million). Fallon is up 17% in 18-49 viewers (792,000 vs. 677,000) so far this season and up 14% in total viewers (1.952 million vs. 1.705 million).

At 1:35 a.m. ET, “Last Call with Carson Daly” is also delivering sizable gains versus the first 16 weeks of last season, up 18% in 18-49 viewers (433,000 vs. 366,000) and up 11% in total viewers (969,000 vs. 871,000).

“Tonight” has now delivered bigger 18-49 audiences than “Late Show” for the last 60 weeks in a row and topped “Kimmel” for 49 of their 53 head-to-head weeks. In total viewers, Leno has out-delivered “Late Show” for 64 weeks in a row and “Kimmel” for 53 of 53 weeks.

Fallon has now generated bigger 18-49 audiences than “Late Late Show” for 65 of the last 66 weeks and prevailed in total viewers for 62 of the last 64 weeks. Versus “Nightline” in their head-to-head half-hour, Fallon has outdelivered the ABC series for 53 of 53 weeks in viewers 18-49 and 48 of 50 weeks in total viewers.

WEEKLY AVERAGES
(According to in-home viewing figures from Nielsen Media Research for the week of Jan. 6-10. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.9 rating, 3 share
CBS “Late Show,” 0.6/3
ABC “Kimmel,” 0.7/3 *

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.6/3
CBS “Late Late Show,” 0.3/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2 *

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.9 million viewers
CBS “Late Show,” 3.0 million viewers
ABC “Kimmel,” 2.5 million viewers *

12:35-1:05 a.m. ET
ABC “Nightline,” 1.6 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 2.0 million viewers
CBS “Late Late Show,” 1.4 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 0.9 million viewers *

* Friday’s “Last Call” and “Kimmel” were encores.

SEASON TO DATE

ADULTS 18-49

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 0.9 rating, 4 share
CBS “Late Show,” 0.6/3
ABC “Kimmel,” 0.7/3

12:35-1:05 a.m. ET
ABC “Nightline,” 0.4/2

12:35-1:35 a.m. ET
NBC “Late Night,” 0.6/4
CBS “Late Late Show,” 0.4/2

1:35-2:05 a.m. ET
NBC “Last Call,” 0.3/2

TOTAL VIEWERS

11:35 p.m.-12:35 a.m. ET
NBC “Tonight,” 3.8 million viewers
CBS “Late Show,” 2.9 million viewers
ABC “Kimmel,” 2.6 million viewers

12:35-1:05 a.m. ET
ABC “Nightline,” 1.7 million viewers

12:35-1:35 a.m. ET
NBC “Late Night,” 2.0 million viewers
CBS “Late Late Show,” 1.5 million viewers

1:35-2:05 a.m. ET
NBC “Last Call,” 1.0 million viewers

SELECTED CABLE RESULTS, WEEK OF JAN. 6-10

NATIONAL ADULT 18-49 RATING

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.6
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.4

TBS, 11 p.m.-midnight, “Conan,” 0.5

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9
Adult Swim, 12:30-1:30 a.m. ET, 0.6

Each adult 18-49 rating point equals 1.27 million viewers.

TOTAL VIEWERS

Comedy Central, 11-11:30 p.m.  “The Daily Show,” 1.5 million
Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 1.1 million

TBS, 11 p.m.-midnight, “Conan,” 1.0 million

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 1.9 million viewers
Adult Swim, 12:30-1:30 a.m. ET, 1.4 million viewers

 
  • AllOfHerTw!st

    Leno is really hitting his stride. He could dominate late night for years at this rate.

  • AllOfHerTw!st

    Are the ratings up for Conan? I haven’t been keeping track of his numbers.

  • @PWR106

    Conan is up 12% and has been renewed thru 2015.

  • Jace

    …And NBC is about to blow it by letting Leno go. I say “Tonight’s” Total viewers will be cut in half when Jimmy takes over!

  • Dan

    @Jace “I say “Tonight’s” Total viewers will be cut in half when Jimmy takes over!”

    That is fine as long as the demo’s stay strong. Total viewers is a meaningless number except for those that write the press releases. Networks don’t get paid on total viewers.

  • Gary Middleton

    Here’s the biggest problem for those who want to see Fallon crash and burn:

    “Versus the same week last, “The Tonight Show” is up 5% in viewers 18-49… “Late Night” is up versus the same week last year by 25% in viewers 18-49″

    To me that says where the momentum is: with Fallon.

  • Gary Middleton

    “Are the ratings up for Conan? I haven’t been keeping track of his numbers.”

    It’s a little complicated. His numbers look kind of similar to what they’ve been in the last couple of years, maybe a tad stronger in the last month.

    But his Big Bang Theory lead-ins have weakened. So Conan has been doing significantly better relative to his lead-in.

    In other words: Conan’s own, organic ratings appeal seems to have strengthened quite a bit lately. And the fact that there’s no obvious reason for it tends to be a good sign.

  • Riggs

    “That is fine as long as the demo’s stay strong. Total viewers is a meaningless number except for those that write the press releases. Networks don’t get paid on total viewers.”

    That’s not true, they just get paid less – and that might be changing. This came out on The Wrap last summer- it could explain why CBS isn’t in a rush to dump out on Dave:

    “CBS has another idea: Networks are winning fewer viewers 18-to-49 because there are fewer people 18-49. Not only that, the network says, but those who remain don’t carry the weight they once did. They tend to skew younger, and to increasingly – gasp — live at home, even up to the age of 34.

    As CBS Corp. chief research officer David F. Poltrack puts it, in a dry bit of understatement: “This makes them of limited interest to a substantial number of advertisers.”

    Still, he says, CBS still understands “the whole youth culture thing.” CBS, which has the oldest median viewer age, 56.1, won last season among 18-to-49-year-olds for the first time since 1991-92.

    What’s become of younger adult viewers is one of the biggest questions at the Television Critics Association summer press tour. So CBS gave Poltrack an entire panel Monday to make the case that 18-to-49-year-old viewers don’t matter as much as they once did, and that networks and advertisers should broaden their focus beyond the one now considered most desirable.

    Yes, it might seem self-serving for the oldest-skewing network to claim the influence of younger viewers is waning. But CBS is making the case while on top in the demo.

    “This 18 to 49 demographic is a smaller percentage of the overall population in numbers. So why would anybody sell – this is what we tell advertisers – why would you want to continue to sell and focus your selling on a shrinking part of the total population?” Poltrack said to TheWrap.

  • Joel

    I have read that some people are predicting Letterman to win the 18-49 demographic once Fallon takes over The Tonight Show. This past week, Letterman and Fallon both had a 0.6 and that is with Fallon starting an hour later! I’d say the premise of Letterman out delivering Fallon in the ratings is quite unlikely.

  • Riggs

    Are we sure that the half million more total viewers (this weeks Letterman/Kimmel gap) aren’t worth more or equal to the 10th of a point in the demo difference? How many viewers are actually talking about in that demo difference? [Not trying to be snotty or make a point, I’m actually asking)

  • Riggs

    I really don’t think there’s any chance of Letterman winning the Demo and I haven’t read that anywhere. I do think there’s an outside chance of him winning total viewers and that the gain that Fallon makes by moving up an hour will be tempered by competition in the demo with Kimmel and the loss of Jay as a lead in. If I were making a prediction I actually think Kimmel gets hit the hardest after the change.

  • jcfreder

    I agree – Fallon is peaking at the right time, unlike Conan, who I believe peaked around the time of his 10th anniversary and subsequent announcement as the heir to the Tonight Show, so a few years before he took over the show.

    There is a possibility that Fallon comes so hot out the gate (ala Letterman in 93-95) that there is no way to spin it other than Jimmy’s success. But if he doesn’t, one of the big question marks will be how the numbers get spun. I think it’s very likely that Fallon wins 18-49, but he is also competing in total viewers as well as against the ghost of Leno’s numbers.

    In the last two switches from old-guard to new-guard, both Conan and Kimmel
    crashed among total viewers compared to their predecessors, and even dropped in the demo. Remember, Conan’s least-bad performance was in straight-up 18-49 (he mostly beat Letterman, although he was trending down), but he suffered plenty for the overall number drop as well as the comparison in the demo to Leno. There is good reason to believe that Fallon will perform at a higher level than either Conan or Kimmel in taking over the 11:35 slot, but then again, he WILL have to perform significantly better than those guys to put up overall viewer wins or avoid demo drops from Leno.

  • k:Alex

    In the ’92 season when Jay took over The Tonight Show, didn’t the ratings shrink?
    Jay has build op a audience in 22 years, it’s almost impossible Jimmy does the same in 5 months.

  • kscottk

    “Versus the same week last, “The Tonight Show” is up 5% in viewers 18-49… “Late Night” is up versus the same week last year by 25% in viewers 18-49?

    “To me that says where the momentum is: with Fallon.”

    Gary, maybe the reason why Fallon is up so significantly is more of a curiosity than momentum because he is the near future of the Tonight Show.

    But, I think the bigger question is: how well is Fallon going to do at the 11:30 Tonight Show hour.

  • GARebelman

    Conan was off and on losing to Ferguson in his last two years before taking over Tonight. Most said the quality went down too because at that stage I don’t guess anybody cared.

    As far as who will win in year 1, I predict Fallon will carry the Demo. Viewers more sketchy probably lean more toward Letterman. 25-54 more Letterman and 18-34 more Fallon. Letterman likely won’t out right win a night unless he has a sitting President on, has another scandel, or has Jay on as a guest.

  • pgwenz

    I still say Fallon winning anything is not a slam dunk. I think he will struggle in the area Jay is the strongest – rural and middle America. And remember, the 11:30 audience is far different, and has a lot more options, than the 12:30 audience. To middle Americans who like Jay, Letterman may be the softest landing spot.

  • Gary Middleton

    Riggs, according to our site administrators, the CBS/Poltrack article about demo values being about to change has been written once a year for about 10 years. It likely is PR and wishful thinking by a network with a ton of older viewers, as opposed to news.

  • GARebelman

    I watched the most recent Comedians in Cars on youtube that Jay finally did. It was rather fun little romp.

  • Gary Middleton

    “Are we sure that the half million more total viewers (this weeks Letterman/Kimmel gap) aren’t worth more or equal to the 10th of a point in the demo difference?”

    Great question, I’ve wondered that too. It’s gospel around here that the 18-49 advertisers pay virtually zero for older viewers. Maybe a hint to that effect in that the ads on Nightly News are almost entirely ‘old people’ ads for various drugs and so forth, while ads on any show with a demo audience will have the younger ads for Pizza Hut or Apple *even when older viewers dwarf the number of demo viewers*.

    “How many viewers are actually talking about in that demo difference?”

    Between Kimmel and Dave, I think it usually comes in around 150K, but probably tighter last week since CBS beat ABC pretty big at 10 pm. We don’t know for sure since ABC didn’t put out a release.

  • Gary Middleton

    “There is a possibility that Fallon comes so hot out the gate (ala Letterman in 93-95) that there is no way to spin it other than Jimmy’s success. But if he doesn’t, one of the big question marks will be how the numbers get spun.”

    JC, I’m of the view that hot launches are a bad thing. Your Dave example is a good one, Conan is another. It burns out the audience a little and creates difficult “comps”, as in “Fallon is now down 22% from his opening week”.

    My belief is Fallon is almost totally immune to criticism for total viewer numbers. Everybody who writes about this stuff now understands that the Fallon move is targeting 18-49.

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